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Introduction. <p>Part One the magpie profession.</p> <p>Dialogue One Health promotion on offer: all models available.</p> <p>Dialogue Two Where's the beef?</p> <p>Chapter One Glad to be vague.</p> <p>Chapter Two Hollow words - and how to reveal them.</p> <p>Chapter Three Evidence and ethics.</p> <p>Dialogue Three Progress so far.</p> <p>Part Two Prejudice first, evidence second.</p> <p>Chapter Four What drive health promotion?</p> <p>Chapter Five The political tap roots of health promotion.</p> <p>Dialogue Four The outsider.</p> <p>Chapter Six The outsider problem.</p> <p>Part Three The foundations theory of health promotion.</p> <p>Chapter Seven An introduction to the foundations of health promotion.</p> <p>Chapter Eight Tough questions.</p> <p>Dialogue Five The end of illusion.</p> <p>Chapter Nine Ethics and health promotion.</p> <p>Chapter Ten Rational health promotion.</p> <p>Dialogue Six Time to face the music.</p> <p>Dialogue Seven Seven strategies for health.</p> <p>References.</p> <p>Index.</p>

<p><b>David Seedhouse</b> is a truly original thinker and prolific author, highly regarded by health practitioners, teachers and students alike. Though David has a background in philosophy, his work is always focused on solving practical problems. Professor Seedhouse is best know for his writing on health and ethics, yet his work straddles many areas of social, philosophical and political concern. He has written or edited 14 books and produced over 200 book chapters, journal papers and other articles. His library includes the highly successful editions of <i>Health: The Foundations for Achievement</i> and <i>Ethics: The Heart of Healthcare</i>; the full list of his titles is given at the back of this book. His primary interest no lies in the development of software to enable transparent decision-making in healthcare, local democracy, schools and other social settings. The considerable practical impact of David's work can be seen - and engaged with - at www.values-exchange.com. David is Professor of Health and Social Ethics at Auckland University of Technology, New Zealand and Professor of Health Care Analysis at Middlesex University, London. He is CEO of VIDe Ltd - www.vide.co.nz - and a popular keynote conference speaker internationally.</p>

Incisively written, this new edition of a popular guide first published in 1996 slices through the rhetoric of health promotion. Its penetrating analysis quickly reveals health promotion’s conceptual roots, providing an enlightening map of their web of theory and practice. <p>David Seedhouse proves that health promotion, a discipline intended to improve the health of a population, is prejudiced—every plan and every project stems first from human values—and argues that only by acknowledging this will a mature discipline emerge. To help speed progress the author proposes a positive, practical theory of health promotion destined to inspire anyone who wishes to create better health.</p> <p>This new edition includes three new chapters on conventional health promotion, radical health promotion and foundational health promotion, mental health promotion and examples of the use of foundational health promotion. The new edition will also add five new teaching exercises, incorporate and update the guide for teachers and lecturers and add a new topical case study. This book is laced with entertaining dialogues and readers are encouraged to explore ten carefully presented exercises.</p> <p>Educational, accessible, and intelligent, Health Promotion: Philosophy, Prejudice and Practice is a seminal work which heralds the beginning of the end of health promotion’s long adolescence. It is nothing less than essential reading for all practitioners and students of health promotion.</p> <p>Reviews for Total Health Promotion:</p> <p>"From one of the world’s leading health philosophers, this beautifully written and highly accessible book will challenge not only those involved in the complex area of health promotion but anyone working in mental health care.</p> <p>Probably because David Seedhouse is not a health practitioner, the text is free from the traditional metaphors associated with professional literature. Instead it leads the reader on an exploration of Seedhouse’s interpretation of psychiatry and his potentially revolutionary health promotion tool – the rational field.</p> <p>Despite the depth of the material and introduction of new ideas, this is an easy book to read. It is an absolute must for those seeking a clearer understanding of their role in mental health care – its teaching or research.</p> <p>Martin Ward RMN, Dip Nurse, MPhil, Cert Ed, Nursing Standard</p>

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