Details

Business Model Innovation Strategy


Business Model Innovation Strategy

Transformational Concepts and Tools for Entrepreneurial Leaders
1. Aufl.

von: Raphael Amit, Christoph Zott

19,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 08.09.2020
ISBN/EAN: 9781119689676
Sprache: englisch
Anzahl Seiten: 400

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>The most comprehensive, global guide to business model design and innovation for </b><b>academic and business audiences.</b></p> <p><i>Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders </i>is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world.</p> <p>This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use <i>Business Model Innovation Strategy</i> as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations.</p> <p>This book will help you:</p> <ul> <li>Learn the basics of business model innovation¯including the latest developments in the field</li> <li>Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers</li> <li>Learn how to determine the viability of your current business model</li> <li>Explore new possibilities for value creation by redesigning your firm's business model</li> <li>Receive practical, step-by-step guidance on how to introduce business model innovation in your own company</li> <li>Become well-versed in an important area of business strategy and entrepreneurship</li> </ul> <p>Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.</p>
<p>Preface xv</p> <p><b>Part I Foundation and Mindset for Business Model Innovation 1</b></p> <p>Chapter 1 Why Do Business Models Matter? The “What, How, Who, and Why” Framework for Understanding Any Business Model 3</p> <p>Chapter 2 How Business Models Create Value in New Ways – Case Studies and Theory 27</p> <p>Chapter 3 Adopting a Business Model Mindset – A Prerequisite for Transformative Innovation 55</p> <p>Chapter 4 Business Model Innovation – A Fundamentally New Source of Innovation 85</p> <p><b>Part II Strategic Design and Evaluation of Business Model Innovation 127</b></p> <p>Chapter 5 Strategic Design of Innovative Business Models – How to Bring Design Thinking and Creativity to Your Business Model 129</p> <p>Chapter 6 How to Design a New Business Model – A Dynamic Design Method 161</p> <p>Chapter 7 How to Design a New Business Model – Methods Championed by Startup Entrepreneurs 191</p> <p>Chapter 8 Value Propositions – The NICE Framework for Measuring the Impact of the Business Model 223</p> <p>Chapter 9 Evaluating Existing Business Models and Designing New Ones – Your Essential Toolkit 249</p> <p><b>Part III Making Business Model Innovation Happen 277</b></p> <p>Chapter 10 Implementing Business Model Innovation in Established Firms – Organizational Barriers and How to Overcome Them 279</p> <p>Chapter 11 Implementing Business Model Innovation in New Ventures – Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship 307</p> <p>Chapter 12 Business Model Innovation Strategy in the Digital Age – What Does It Mean for You? 339</p> <p>Acknowledgments 355</p> <p>About the Authors 357</p> <p>Index 361</p>
<p><b>RAPHAEL AMIT</b> is a widely cited, award-winning researcher on business models. He is the Marie and Joseph Melone Professor and a Professor of Management at the Wharton School, University of Pennsylvania. <p><b>CHRISTOPH ZOTT</b> is a business model innovation expert and Professor of Entrepreneurship at the prestigious IESE Business School in Spain. Professor Zott's research on business models has appeared in top publications around the world.
<p><b>PRAISE FOR Business Model Innovation Strategy</b> <p>"Grounded in decades of rigorous research, Amit and Zott provide THE definitive guide to innovating a winning business model. Perfect for the boardroom or the classroom!"<br> <b> —Kathleen M. Eisenhardt,</b> Professor of Strategy, School of Engineering, Stanford University and coauthor of <i>Simple Rules</i> <p>"In their new book, Professors Amit and Zott provide entrepreneurs with actionable and hands-on frameworks to help founders build and implement innovative, robust, and disruptive business models."<br> <b> —Josh Kopelman,</b> Founding General Partner, First Round Capital; Founder, Half.com <p>"The book clears the fog on finding a way forward through business model innovation, engaging the right partners, and making astute commitments—all while keeping the lights on."<br> <b> —Anita McGahan,</b> University Professor and Professor of Strategic Management, Rotman School of Management, University of Toronto <p>"A business model is a core element of every entrepreneur and senior manager's strategy. Amit and Zott's book is an up-to-date, comprehensive, insightful, and action-oriented manuscript on formulating and implementing business model innovation strategy. It is a valuable guide for practitioners and a teaching resource for faculty and students."<br> <b> —Garth Saloner,</b> Former Dean, Stanford Graduate School of Business; Botha-Chan Professor of Economics, Stanford University <p>"This rigorous and insightful book features concrete business model innovation strategy techniques that complement the traditional scope of how to conduct business—a topic every company must urgently address to sustain itself long term."<br> <b> —Dr. Johannes Sommerhäuser,</b> Senior Vice President Innovation, Robert Bosch GmbH <p>"At last, an excellent book on business model innovation…the crucial step that technology wizards often get wrong."<br> <b> —David J. Teece,</b> Thomas W. Tusher Professor in Global Business, Haas School of Business, University of California, Berkeley <p>"Amit and Zott's groundbreaking book has a very practical orientation and is a must read for every entrepreneur and manager."<br> <b> —Tao Zhang,</b> Chairman, Internet Plus Holdings Ltd., Founder, CEO and Chairman, Dianping.com

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