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Foreword xv <p>Introduction xvii</p> <p><b>Chapter 1 A Short History of YouTube 1</b></p> <p>Life before YouTube 2</p> <p>2005–2006: Early Days 3</p> <p>2007–2008: Middle Years 10</p> <p>2009–2010: Coming of Age 20</p> <p><b>Chapter 2 Map Out Your Video Marketing Strategy 27</b></p> <p>Four <i>P</i>s vs. Five <i>W</i>s and an <i>H</i> 28</p> <p>What Types of Video Content Do They Watch? 42</p> <p>Where and When Do They Discover New Videos? 47</p> <p>When and Where Do They Share New Videos? 49</p> <p>Why Don’t More New Videos Go Viral? 52</p> <p>How Do YouTube and Video Marketing Work? 57</p> <p><b>Chapter 3 Month 1: Make Videos Worth Watching 63</b></p> <p>Happy Tree #3,079 64</p> <p>Week 1: Get Ready to Shoot 65</p> <p>Week 2: Learn Video Production Basics 74</p> <p>Week 3: Get Advanced Video Production Tips 83</p> <p>Week 4: Evaluate Video Advertising Options 91</p> <p><b>Chapter 4 Month 2: Create Content Worth Sharing 103</b></p> <p>Learn the Lesson of "The Last Lecture" 104</p> <p>Week 1: Watch YouTube Award Winners 107</p> <p>Week 2: Explore Popular YouTube Videos 117</p> <p>Week 3: Examine Contagious Viral Ads 133</p> <p>Week 4: Observe Top Viral Videos 147</p> <p><b>Chapter 5 Month 3: Customize Your YouTube Channel 163</b></p> <p>Center vs. Circumference 164</p> <p>Week 1: Set Up a YouTube Channel 165</p> <p>Week 2: Become a YouTube Partner 174</p> <p>Week 3: Create a YouTube Brand Channel 184</p> <p>Week 4: Stream Live Content on YouTube 196</p> <p><b>Chapter 6 Month 4: Explore YouTube Alternatives 203</b></p> <p>The Northwest Passage 204</p> <p>Week 1: Explore Other Video Sites 205</p> <p>Week 2: Survey Video Hosting Services 213</p> <p>Week 3: Look at Online Video Platforms 222</p> <p>Week 4: Investigate Video Ad Networks 232</p> <p><b>Chapter 7 Month 5: Optimize Video for YouTube 239</b></p> <p>What Is Video Optimization? 240</p> <p>Week 1: Research Keywords . 241</p> <p>Week 2: Optimize Video Watch Pages 249</p> <p>Week 3: Optimize Your Brand Channel 258</p> <p>Week 4: Optimize Video for the Web 267</p> <p><b>Chapter 8 Month 6: Engage the YouTube Community 277</b></p> <p>Paul Revere's Ride 278</p> <p>Week 1: Become a Member of the YouTube Community 281</p> <p>Week 2: Learn the Secrets of YouTube Success 292</p> <p>Week 3: Build Buzz Beyond YouTube 301</p> <p>Week 4: Watch Online Video Case Studies 310</p> <p><b>Chapter 9 Month 7: Trust but Verify YouTube Insight 325</b></p> <p>The Map Room 326</p> <p>Week 1: Trust YouTube Insight 328</p> <p>Week 2: Verify with TubeMogul 338</p> <p>Week 3: Verify with Google Analytics 348</p> <p>Week 4: Master Web Analytics 2.0 357</p> <p><b>Chapter 10 Study YouTube Success Stories 367</b></p> <p>The Story behind the Story 368</p> <p>Deliver 700 Percent Increase in Sales: Will It Blend? 369</p> <p>Win the Presidency of the United States: Barack Obama 378</p> <p>Increase Sales of DVDs 23,000 Percent: Monty Python 393</p> <p>Generate $2.1 million in Sales: PiperSport Launch 399</p> <p><b>Chapter 11 A Quick Look at the Future 409</b></p> <p>"It's Never the Same! It's Always Bizarre!" 410</p> <p>Look at What Has Changed in the Past Year 411</p> <p>Stay on Top of the Latest Trends 424</p> <p>Play by the New Rules of YouTube Marketing . 435</p> <p>"Hit 'em Where They Ain't" 452</p> <p>Index 457</p>

<p><b>Greg Jarboe</b> is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the <i>Christian Science Monitor</i>, eHarlequin, MarketingSherpa, <i>Parents</i> magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, <i>Enchantment: The Art of Changing Hearts, Minds, and Actions</i>, and was profiled in Michael Miller's <i>Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.</i>

<p><b>Craft Video Marketing Strategies that Deliver</b> <p><b>A Step-by-Step Guide</b> <p>Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more. <p>Whether you're a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success. <ul> <li> <b>Understand YouTube and other players in the video space</b></li> <li> <b>Ask all the right questions when mapping out your video marketing strategy</b></li> <li> <b>Produce content worth sharing and videos worth watching</b></li> <li> <b>Set up a YouTube channel and select an online video provider</b></li> <li> <b>Optimize your video for YouTube and major search engines</b></li> <li> <b>Build some buzz for your video on other sites and blogs</b></li> <li> <b>Track, measure, and analyze your video marketing results</b></li> <li> <b>Discover how marketers, advertisers, creators, and partners use YouTube</b></li> </ul> <p>You'll also find: <ul> <li> <b>Tips for creating better videos and engaging the YouTube community</b></li> <li> <b>Real-world case studies that illustrate successes to learn from and mistakes to avoid</b></li> </ul> <p><b>Praise for <i>YouTube and Video Marketing: An Hour a Day, Second Edition</i></b> <p>"Greg Jarboe gets to the heart of why YouTube video marketing is so powerful. This book will help you create video that enchants, inspires, and engages your viewers."<br/> <b>—Guy Kawasaki,</b> cofounder of Alltop.com, former chief evangelist of Apple, and author of ten books, including <i>Enchantment: The Art of Changing Hearts, Minds, and Actions.</i> <p>"This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true success—creating compelling web video content that's worth sharing."<br/> <b>—Mark Robertson,</b> Founder and Publisher, ReelSEO <p>"This is not only one of the best business books I've ever come across on YouTube video marketing, I consider it mandatory reading for any brand trying to figure out how to maximize the opportunities on YouTube."<br/> <b>—Bill Hunt,</b> President, Back Azimuth Consulting, and coauthor of <i>Search Engine Marketing, Inc.</i> <p>"Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It's a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy."<br/> <b>—Michael Miller,</b> Author of <i>YouTube for Business</i>

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