Details

<p>Foreword: By Antonio Lucio ix</p> <p>Acknowledgments xiii</p> <p>Disclosures xvii</p> <p>How to Connect with Me and Learn more about YouthNation xix</p> <p>Introduction: Forever Young xxi</p> <p>Chapter 1 From Status Symbol to Status Update 1</p> <p>Chapter 2 From Things to Thrills 13</p> <p>Chapter 3 The Rise of Electronic Dance Music 35</p> <p>Chapter 4 Access over Ownership 45</p> <p>Chapter 5 The Communal Table 55</p> <p>Chapter 6 The Peer-to-Peer Economy 67</p> <p>Chapter 7 The Power of the Crowd 81</p> <p>Chapter 8 Free Agency 97</p> <p>Chapter 9 Lifehacking 115</p> <p>Chapter 10 The Field Guide to Lifehackers 131</p> <p>Let’s Pivot to Brand Building 146</p> <p>Chapter 11 TV, the NFL, and the End of Demographics 149</p> <p>Chapter 12 The Game-Changing Science of Media 157</p> <p>Chapter 13 Big Data 101 173</p> <p>Chapter 14 People Are Brands 183</p> <p>Chapter 15 Brands Are People 213</p> <p>Chapter 16 A StoryWorth Sharing 223</p> <p>Epilogue 249</p> <p>Endnotes 259</p> <p>Index 267</p>

"Throughout the chapters, excellent, to-the-point vignettes and candid interviews vividly illustrate the ways in which today’s diverse organizations creatively embrace the integration of technology and social networking into their marketing mix.  From advertising to the mantra of "you only live once," Britton has his finger on the pulse, whatever it may be called, of the shifting ethos and ideals that is and will be the manifesto and road map of this new culture." (Choice Connect 2016)

<p><b>MATT BRITTON</b> is the Founder and Chief Executive Officer of MRY, (formerly known as Mr Youth) a global marketing services firm which has helped the word's leading brands use creative technology solutions to reach America's youth. In 2013, MRY was named Digital Innovator of the Year by Mashable. <p>Matt also helped spearhead the creation ofCrowdTap an advertising technology company named as one of America's Most Promising Companies by <i>Forbes</i> magazine and one of the fastest growing private companies in the United States by <i>INC</i> magazine. <p>Matt is continually featured as an expert on youth marketing and social media in leading media outlets around the world including the <i>Wall Street Journal, National Public Radio, Bloomberg</i>, and the <i>New York Times</i>. Matt is also a Fox Business Network ongoing contributor.

<p>We are all bearing witness to a radical cultural shift in America. Our nation's youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all markets, trends, and disruptions, which are rapidly evolving the American business landscape. This is the new status quo, and youth marketing expert Matt Britton calls it YouthNation. <p>In <i>YouthNation: Building Remarkable Brands in a Youth-Driven Culture</i>, Britton explains how we got here, where we are headed, and why youth has now become a commodity that's available to everyone. This commodity transcends industries and demographics, and is the new and unstoppable force behind all innovation and global competitive advantage. Businesses that want to compete in YouthNation need to understand the technologies and movements sweeping our land. Traditional models no longer apply amidst a new world where revolutions can ignite and enterprises can be created by anyone with an iPhone.We are now playing with a new set of rules which must be adhered to if we want to flourish in this youth-driven economy. <p>And the time to get on board is now. Youth culture changes at light speed and it is way too easy to be left in the dust. <i>YouthNation</i> provides readers with a playbook that will enable them to survive and thrive in these ever-changing times. Covering all the essential topics of 21st century brand building, this book introduces readers to the power of big data, consumer advocacy, crowdsourcing, the experience economy, content marketing, the peer-to-peer economy, and more. By commanding these change agents, readers will be able to navigate the complex roadmap of <i>YouthNation</i> to success. <p>Over the course of his 20 year career as a globally renowned youth marketing specialist, Matt Britton has had his finger on the pulse of youth culture and driven marketing strategies on behalf of over one hundred Fortune 500 Organizations including Coca-Cola, Microsoft, and Johnson & Johnson. Through this experience, Matt has uncovered powerful trends and movements within America's youth that have broader implications on every business and to consumers of all ages. In <i>YouthNation</i>, these valuable insights are distilled into a resource that brands large and small will find indispensable. The dominant impact of America's youth shows no signs of slowing as the technological revolution has empowered tomorrow's leaders to change the world today.

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