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<p><b>Acquire the necessary skills to win business through proposals, bids, tenders, and presentations—this hands-on guide is your partner for success</b></p> <p>You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession — a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization — the Association of Proposal Management Professionals (APMP) — and their best practices are the foundation for this book.</p> <p>Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. <i>Writing Business Bids & Proposals For Dummies</i> is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business.</p> <p>If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to:</p> <ul> <li>Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals</li> <li>Focus on the customer by going beyond their requirements to address their true needs</li> <li>Know your competition through research and analysis</li> <li>Write persuasively to develop a winning business proposal</li> <li>Plan and use a repeatable proposal process</li> <li>Incorporate a lessons learned aspect to your proposal process</li> <li>Use tools and templates to accelerate your proposals</li> <li>Motivate and lead your proposal team to ensure they're on the same page</li> <li>Use graphics to enhance your proposals</li> <li>Learn ways to automate your proposal development process</li> <li>And a whole lot more</li> </ul> <p>Additionally, you'll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of <i>Writing Business Bids & Proposals For Dummies</i> to start sharpening your proposal writing skillset.</p>