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<p>Foreword xiii</p> <p><b>Introduction</b><b> 1</b></p> <p>About This Book 2</p> <p>Foolish Assumptions 2</p> <p>Icons Used in This Book 3</p> <p>Beyond the Book 4</p> <p>Where to Go from Here 4</p> <p><b>Part 1: Introducing WordPress 5</b></p> <p><b>Chapter 1: What WordPress Can Do for You</b><b> 7</b></p> <p>Discovering the Benefits of WordPress 8</p> <p>Getting set up the fast and easy way 9</p> <p>Extending WordPress’s capabilities 9</p> <p>Taking part in the community 11</p> <p>Choosing a WordPress Platform 12</p> <p>Choosing the hosted version from WordPress.com 13</p> <p>Self-hosting with WordPress.org 14</p> <p><b>Chapter 2: WordPress Basics</b><b> 17</b></p> <p>Shining the Spotlight on WordPress 17</p> <p>Dipping Into WordPress Technologies 19</p> <p>Archiving your publishing history 19</p> <p>Interacting with your readers through comments 21</p> <p>Feeding your readers 22</p> <p>Tracking back 23</p> <p>Dealing with comment and trackback spam 24</p> <p>Using WordPress as a Content Management System 25</p> <p>Exploring the differences between a website and a blog 25</p> <p>Viewing examples of blogs and websites 26</p> <p>Moving On to the Business of Publishing 27</p> <p><b>Part 2: Setting Up WordPress 29</b></p> <p><b>Chapter 3: Setting Up Your WordPress Base Camp </b><b>31</b></p> <p>Establishing Your Domain 32</p> <p>Understanding domain name extensions 32</p> <p>Considering the cost of a domain name 33</p> <p>Registering your domain name 33</p> <p>Finding a Home for Your Website 34</p> <p>Getting help with hosting WordPress 35</p> <p>Dealing with disk space and bandwidth 36</p> <p>Understanding Secure File Transfer Concepts 38</p> <p>Setting up SFTP on your hosting account 39</p> <p>Connecting to the web server via SFTP 42</p> <p>Transferring files from point A to point B 46</p> <p>Editing files via SFTP 47</p> <p>Changing file permissions 48</p> <p>Installing WordPress 50</p> <p>Exploring Preinstalled WordPress 51</p> <p>Installing WordPress manually 53</p> <p>Setting up the MySQL database 53</p> <p>Uploading the WordPress files 55</p> <p>Last step: Running the installation script 57</p> <p><b>Chapter 4: Understanding the WordPress.org Dashboard</b><b> 65</b></p> <p>Logging In to the Dashboard 66</p> <p>Navigating the Dashboard 67</p> <p>Welcome to WordPress! 69</p> <p>Site Health 70</p> <p>At a Glance 71</p> <p>Activity 72</p> <p>Quick Draft 73</p> <p>WordPress Events and News 73</p> <p>Arranging the Dashboard to Your Tastes 74</p> <p>Finding Inline Documentation and Help 76</p> <p>Setting Options in the Dashboard 78</p> <p>Configuring the Settings 79</p> <p>General 79</p> <p>Writing 83</p> <p>Reading 85</p> <p>Discussion 86</p> <p>Media 93</p> <p>Permalinks 94</p> <p>Privacy 95</p> <p>Creating Your Personal Profile 97</p> <p>Setting Your Site’s Format 100</p> <p>Posts 100</p> <p>Media 101</p> <p>Pages 101</p> <p>Comments 102</p> <p>Appearance 102</p> <p>Plugins 104</p> <p>Users 104</p> <p>Tools 105</p> <p><b>Chapter 5: Establishing Your Publishing Routine</b><b> 107</b></p> <p>Staying on Topic with Categories 107</p> <p>Changing the name of a category 108</p> <p>Creating new categories and deleting others 111</p> <p>Examining a Post’s Address: Permalinks 113</p> <p>Making your post links pretty 114</p> <p>Customizing your permalinks 115</p> <p>Making sure that your permalinks work with your server 117</p> <p>Discovering the Many WordPress RSS Options 119</p> <p>Writing Your First Entry 120</p> <p>Using the Block Editor 122</p> <p>Discovering available blocks 123</p> <p>Inserting new blocks 131</p> <p>Configuring block settings 134</p> <p>Refining Your Post Options 149</p> <p>Publishing Your Post 153</p> <p>Being Your Own Editor 154</p> <p>Look Who’s Talking on Your Site 155</p> <p>Managing comments and trackbacks 155</p> <p>Moderating comments and trackbacks 157</p> <p>Tackling spam with Akismet 158</p> <p><b>Part 3: Flexing and Extending WordPress 159</b></p> <p><b>Chapter 6: Media Management: Images, Audio, and Video</b><b> 161</b></p> <p>Inserting Images into Your Content 162</p> <p>Uploading an image from your computer 163</p> <p>Inserting an image from the Media Library 165</p> <p>Using the Columns Block to Insert Multiple Images in a Row 166</p> <p>Inserting a Cover Image into a Post 169</p> <p>Inserting a Photo Gallery 174</p> <p>Inserting Video Files into Your Posts 179</p> <p>Adding a link to a video from the web 180</p> <p>Adding video from your computer 181</p> <p>Adding video using the Embed block 185</p> <p>Inserting Audio Files into Your Blog Posts 189</p> <p>Inserting Audio Using the Embed Block 191</p> <p>Podcasting with WordPress 192</p> <p><b>Chapter 7: Making the Most of WordPress Plugins</b><b> 195</b></p> <p>Finding Out What Plugins Are 196</p> <p>Extending WordPress with plugins 197</p> <p>Distinguishing between plugins and themes 197</p> <p>Exploring the Plugins Page 199</p> <p>Identifying Core Plugins 202</p> <p>Incorporating Akismet 202</p> <p>Saying Hello Dolly 206</p> <p>Discovering the one-click plugin update 207</p> <p>Using Plugins: Just the Basics 210</p> <p>Installing Plugins Manually 211</p> <p>Finding and downloading the files 212</p> <p>Reading the instructions 214</p> <p>Uploading and Activating Plugins 215</p> <p>Uploading a new plugin 215</p> <p>Activating a plugin 216</p> <p>Setting Plugin Options 217</p> <p>Uninstalling Plugins 218</p> <p>Understanding the Open-Source Environment 219</p> <p>Finding Plugins Beyond WordPress.org 220</p> <p>Comparing Free and Commercial Plugins 222</p> <p><b>Chapter 8: Finding and Installing WordPress Themes</b><b> 225</b></p> <p>Getting Started with Free Themes 226</p> <p>Finding free themes 227</p> <p>Avoiding unsafe themes 227</p> <p>Previewing themes on the Themes page 230</p> <p>Installing a Theme 231</p> <p>Browsing the free themes 233</p> <p>Previewing and activating a theme 235</p> <p>Exploring Premium Theme Options 237</p> <p>Examining the Default Theme: Twenty Twenty 241</p> <p>Exploring the layout and structure 242</p> <p>Customizing the site identity 244</p> <p>Customizing colors 247</p> <p>Including custom navigation menus 248</p> <p>Enhancing Your Theme with Widgets 249</p> <p>Adding widgets to your website 250</p> <p>Using the Text widget 252</p> <p>Using the RSS widget 253</p> <p><b>Part 4: Customizing WordPress 257</b></p> <p><b>Chapter 9: Understanding Themes and Templates</b><b> 259</b></p> <p>Using WordPress Themes: The Basics 260</p> <p>Understanding theme structure 261</p> <p>Connecting templates 263</p> <p>Contemplating the Structure of a WordPress Website 263</p> <p>Examining the Anatomy of a Template Tag 265</p> <p>Getting Familiar with the Four Main Templates 266</p> <p>The Header template 266</p> <p>The Main Index template 271</p> <p>The Sidebar template 275</p> <p>The Footer template 276</p> <p>Other templates 276</p> <p>Putting a Theme Together 277</p> <p>Connecting the templates 277</p> <p>Using additional stylesheets 287</p> <p>Customizing Your Posts with Template Tags 287</p> <p>Using Tags with Parameters for Sidebars 287</p> <p>The calendar 289</p> <p>List pages 289</p> <p>Post archives 292</p> <p>Categories 293</p> <p>Getting widgetized 295</p> <p><b>Chapter 10: Tweaking WordPress Themes</b><b> 297</b></p> <p>Styling with CSS: The Basics 298</p> <p>CSS selectors 299</p> <p>Classes and IDs 299</p> <p>CSS properties and values 301</p> <p>Changing the Background Graphics with CSS 301</p> <p>Uploading an image for background use 304</p> <p>Positioning, repeating, and attaching images 304</p> <p>Using Your Own Header Image 306</p> <p>Customizing Colors in Twenty Twenty 308</p> <p>Creating Custom Navigation Menus 309</p> <p>Building custom navigation menus 309</p> <p>Displaying custom menus with widgets 314</p> <p>Changing Font Family, Color, and Size 315</p> <p>Changing font color 316</p> <p>Changing font size 317</p> <p>Adding borders 318</p> <p>Understanding Basic HTML Techniques 318</p> <p>Inserting images 320</p> <p>Inserting hyperlinks 320</p> <p>Inserting lists 321</p> <p><b>Chapter 11: Understanding Parent and Child Themes</b><b> 325</b></p> <p>Customizing Theme Style with Child Themes 326</p> <p>Loading a parent theme’s style 328</p> <p>Customizing the parent theme’s styling 330</p> <p>Using images in child theme designs 330</p> <p>Modifying Theme Structure with Child Themes 334</p> <p>Overriding parent template files 335</p> <p>Adding new template files 336</p> <p>Removing template files 337</p> <p>Modifying the functions.php file 337</p> <p>Preparing a Parent Theme 339</p> <p><b>Chapter 12: WordPress As a Content Management System</b><b> 341</b></p> <p>Creating Different Page Views Using WordPress Templates 342</p> <p>Uploading the template 343</p> <p>Assigning the template to a static page 345</p> <p>Creating a Template for Each Post Category 346</p> <p>Using Sidebar Templates 349</p> <p>Creating Custom Styles for Sticky, Category, and Tag Posts 350</p> <p>Working with Custom Post Types 353</p> <p>Adding Support for Taxonomies 360</p> <p>Adding Support for Post Thumbnails 361</p> <p>Adding the post thumbnails to a theme 362</p> <p>Adding custom image sizes for post thumbnails 364</p> <p>Optimizing Your WordPress Site 365</p> <p>Planting keywords on your website 366</p> <p>Optimizing your post titles for search engine success 366</p> <p>Writing content with readers in mind 367</p> <p>Creating categories that attract search engines 367</p> <p>Using the tag for images 368</p> <p><b>Chapter 13: Hosting Multiple Sites with WordPress</b><b> 371</b></p> <p>Deciding When to Use the Multisite Feature 372</p> <p>Understanding the Difference between Sites and Blogs 374</p> <p>Considering Web-Hosting Services 374</p> <p>Enabling the WordPress Network Feature 376</p> <p>DNS 377</p> <p>Apache mod_rewrite 378</p> <p>Virtual host 379</p> <p>PHP 381</p> <p>Installing the Network on Your Site 381</p> <p>Exploring the Network Admin Dashboard Menu 383</p> <p>Managing Your Network 386</p> <p>Settings 386</p> <p>Sites 392</p> <p>Users 395</p> <p>Themes 399</p> <p>Plugins 400</p> <p>Stopping Spam Signups and Splogs 401</p> <p><b>Chapter 14: Upgrading, Backing Up, and Migrating</b><b> 403</b></p> <p>Getting Notified of an Available Upgrade 404</p> <p>Backing Up Your Database 406</p> <p>Upgrading WordPress Automatically 407</p> <p>Upgrading WordPress Manually 408</p> <p>Migrating Your Existing Site to WordPress 411</p> <p>Movin’ on up 411</p> <p>Preparing for the big move 412</p> <p>Converting templates 413</p> <p>Moving your website to WordPress 414</p> <p>Importing from Blogger 415</p> <p>Importing from LiveJournal 417</p> <p>Importing from Movable Type and TypePad 418</p> <p>Importing from Tumblr 420</p> <p>Importing from WordPress 422</p> <p>Importing from an RSS feed 422</p> <p>Finding other import resources 423</p> <p>Moving Your Website to a Different Host 424</p> <p>Creating a backup and moving manually 425</p> <p>Using a plugin to back up and move to a new host 426</p> <p><b>Part 5: The Part of Tens 427</b></p> <p><b>Chapter 15: Ten Popular WordPress Plugins</b><b> 429</b></p> <p>Custom Post Type UI 429</p> <p>Jetpack 430</p> <p>Limit Login Attempts Reloaded 431</p> <p>Cookie Notice for GDPR & CCPA 432</p> <p>Yoast SEO 433</p> <p>BackupBuddy 433</p> <p>WP Super Cache 434</p> <p>WooCommerce 434</p> <p>Google XML Sitemaps 435</p> <p>Sucuri Security 436</p> <p><b>Chapter 16: Ten Free WordPress Themes</b><b> 437</b></p> <p>Hybrid Core 438</p> <p>Hestia 438</p> <p>Responsive 439</p> <p>Ashe 440</p> <p>Prefer Blog 440</p> <p>BlackBird 441</p> <p>Storefront 442</p> <p>Sinatra 443</p> <p>Nisarg 444</p> <p>Optics 444</p> <p>Index 447</p>

<p><b>Lisa Sabin-Wilson</b> is cofounder of WebDevStudios, one of the largest WordPress design and development agencies in the world. She is a regular public speaker at national events on topics such as WordPress, development, design, CSS, and social media.

<ul> <li>Customize your theme and add plugins</li> <li>Insert images, audio, and video into your posts</li> <li>Use WordPress as a content manager</li> </ul> <p><b>Your introduction to the essentials of WordPress</b> <p>Get ready to wield the awesome power of WordPress—the web content-building tool used by individuals, organizations, and corporations worldwide to get their messaging out attractively and professionally. With coverage of themes, plugins, multimedia , and establishing a professional publishing routine, this must-have guide shows you the most effective ways to put your content out there alongside the 75+ million WordPress sites already in existence—and make it stand out persuasively from the crowd! <p><b>Inside...</b> <ul> <li>Customize a theme</li> <li>Create your first post</li> <li>Use the content management system</li> <li>Work with multimedia formats</li> <li>Add plugins to your site</li> <li>Build a publishing schedule</li> <li>Become proficient in using the Dashboard</li> <li>Host multiple sites</li> </ul>

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