Details
When the Headline Is You
An Insider's Guide to Handling the MediaJ-B International Association of Business Communicators, Band 10 1. Aufl.
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19,99 € |
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| Verlag: | Wiley |
| Format: | |
| Veröffentl.: | 26.08.2010 |
| ISBN/EAN: | 9780470875575 |
| Sprache: | englisch |
| Anzahl Seiten: | 256 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<b><i>Proven strategies for managing all types of media encounters!</i></b> <p>Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:</p> <ul type="disc"> <li>A behind-the-scenes look at how news is made</li> <li>Complete guidelines to creating compelling messages</li> <li>Specific messaging formulae for building trust when the news is bad</li> <li>Step-by-step strategies for managing hostile or relentless questions</li> <li>Insider tips on how to identify and handle misleading questions</li> </ul> <p>An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.</p>
<p>Foreword ix</p> <p>Introduction xi</p> <p>1. What Is News? 1</p> <p>2. You Are the Story 27</p> <p>3. How to Admit Bad News 61</p> <p>4. Crafting Compelling Messages 85</p> <p>5. Delivering Your Message 113</p> <p>6. When the Going Gets Tough 147</p> <p>7. Twenty What-Ifs 175</p> <p>Appendix: Media Messaging Toolkit 199</p> <p>Notes 207</p> <p>Acknowledgments 215</p> <p>The Authors 219</p> <p>Index 221</p>
<p><b>JEFF ANSELL</b> is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process. <p><b>JEFFREY LEESON</b> is a professional writer and editor. He has edited dozens of business books and coauthored <i>Leading a Learning Revolution</i> (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com
<p><b>"Exposing oneself to media scrutiny requires more than simple candor and honesty. It requires knowledge, training, and a keen understanding of how reporters write the news."</b><br/> <b>—FROM THE INTRODUCTION</b> <p>A<small>WARD-WINNING JOURNALIST</small> and crisis communications expert Jeff Ansell provides a complete, values-based framework for successfully navigating all types of media encounters. This framework offers executives, leaders, and communications professionals the practical tools and step-by-step messaging formulae needed to address problematic issues while limiting their exposure to the sensationalism of today's media environment. With nearly 40 years of experience, Ansell reveals the inside secrets to understanding the media, building credibility, and developing persuasive communication skills. <p>To facilitate implementation, this how-to guide includes a complete Media Messaging Toolkit, a six-step interview and message delivery exercise, and numerous real-world illustrative examples. <p>Whether delivering good news, not-so-good news, or dealing with a full-blown media crisis, <i>When the Headline Is You</i> provides all the insights and strategies necessary to manage image and enhance reputation.
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