Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline Covers the necessary steps for creating the video, from scripting to shooting to editing Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience Details the new frontiers of video marketing including mobile video and measuring results Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.
Introduction 1 Part I: Creating Effective Marketing Videos 7 Chapter 1: Video Marketing from the Ground Up 9 Chapter 2: Integrating Video into Your Marketing 19 Chapter 3: Choosing Types and Styles of Marketing Videos 35 Chapter 4: Scripting the Right Message 47 Part II: Preparing for Production 69 Chapter 5: Producing a Marketing Video on a Budget 71 Chapter 6: Finding the Perfect Location to Shoot 85 Chapter 7: Assembling Your Cast and Crew 99 Chapter 8: Making It Legal: Crossing the T's and Dotting the I's 117 Part III: Shooting Your Video 131 Chapter 9: Gearing Up 133 Chapter 10: Let There Be Light 149 Chapter 11: Sounds Good: Getting Great Audio 157 Chapter 12: Conducting the Big Shoot 169 Part IV: Editing and Polishing Your Video 189 Chapter 13: Choosing Your Editing Software 191 Chapter 14: Planning First, Cutting Second 209 Chapter 15: Working with Music and Other Audio 231 Chapter 16: Adding Titles and Visual Effects 249 Part V: Posting and Promoting Your Video 265 Chapter 17: Sharing Your Video on YouTube and Other Platforms 267 Chapter 18: Incorporating Marketing Videos into Your Website 287 Chapter 19: Promoting Your Video with Social Media 303 Chapter 20: Using Search Engine Optimization and Paid Ads 319 Chapter 21: Measuring Results and Improving Your Video 337 Part VI: The Part of Tens 351 Chapter 22: Ten Video Marketing Don'ts 353 Chapter 23: Ten Nonmarketing Uses for Business Video 359 Chapter 24: Ten Video Marketing Resources 363 Index 371
Kevin Daum is the founder of ROARing Video and author of ROAR! Get Heard in the Sales and Marketing Jungle and Building Your Own Home For Dummies. Matt Scott is head of production for ROARing Video. Bettina Hein is founder and CEO of Pixability. Andreas Goeldi is the CTO of Pixability.
Create a buzz-worthy video to reach the right audience and drive your marketing The rise of online video makes adding video to your marketing plan a must. A good marketing video can grab customers' attention and maybe even boost your profits. This book collects the expertise of four video marketing pros who share the tools needed to get maximum return on video investment. From marketer to producer to editor, you'll learn it all! Get down to the basics — start down the path of creating effective marketing videos by deciding on the right concept for your plan Send the right message — figure out what you want to communicate, make it compelling, turn it into a concept with visual imagery, and script it in detail Prepare for production — find everything you need to know about creating your budgets, finding locations, recruiting cast and crew, and covering all the legal requirements Lights, camera, action — learn the right tools to get it all shot and benefit from techniques and tips used by professional filmmakers Walk the red carpet — follow the right methods to reach your target audience and get viewers on the web Maximize your investment — use your production skills to create videos for training and other internal applications Open the book and find: Why you must take advantage of video marketing Ways to stretch a small budget to make your video shine The tools and tips for creating compelling video content How to master the art of editing Tips for adding the right sounds and effects Steps for sharing your video on YouTube How to use social media to get your video seen Advice on how to use humor to create more memorable videos Learn to: Build video into your marketing plan and create a video outline Create compelling content that appeals to viewers Choose the right sites for your video to reach customers Measure the results of your video marketing efforts
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