Details
Understanding Y
1. Aufl.
|
11,99 € |
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| Verlag: | Wiley |
| Format: | |
| Veröffentl.: | 12.05.2014 |
| ISBN/EAN: | 9780730313809 |
| Sprache: | englisch |
| Anzahl Seiten: | 288 |
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Beschreibungen
The ultimate expose of the Misunderstood Millennials
Understanding Y is a fresh and incisive book that offersa better understanding, appreciation and awareness of theMillennial generation. In this groundbreaking work, author CharlieCaruso has amassed a diverse array of papers, articles and journalsfrom prominent individuals, noted entrepreneurs and bestsellingauthors who collectively explore how Gen Y thinks, interacts andworks. Understanding Y gives insight into the generation andexamines their motivations and passions.
Understanding Y: #andYyoushould provides a refreshinglycomprehensive and candid account of the current disconnect betweenreality and perception surrounding the Millennial cohort.
The impressive list of contributors and collaborators each bringtheir unique insight to explore the myths, facts and motivatorsbehind this generation. Contributors include notables such as DavidBurstein, author of Fast Future: How the Millennial Generationis Shaping Our World, Ryan Heath, author of Please F* Off:It's Our Turn Now, Bernard Salt, author, demographer and socialcommentator; and many more.
* Discover how to motivate, lead, inform, educate, integrate andcollaborate with Millenials
* Learn what experts have to share about the psychology thatdrives Millenials
* Uncover the motivators and passions that excite thisup-and-coming generation
This is a book that offers anyone who interacts with theMillennial generation a humorous, educational, statistical,theoretical and conversational journey for connecting with GenY.
Understanding Y is a fresh and incisive book that offersa better understanding, appreciation and awareness of theMillennial generation. In this groundbreaking work, author CharlieCaruso has amassed a diverse array of papers, articles and journalsfrom prominent individuals, noted entrepreneurs and bestsellingauthors who collectively explore how Gen Y thinks, interacts andworks. Understanding Y gives insight into the generation andexamines their motivations and passions.
Understanding Y: #andYyoushould provides a refreshinglycomprehensive and candid account of the current disconnect betweenreality and perception surrounding the Millennial cohort.
The impressive list of contributors and collaborators each bringtheir unique insight to explore the myths, facts and motivatorsbehind this generation. Contributors include notables such as DavidBurstein, author of Fast Future: How the Millennial Generationis Shaping Our World, Ryan Heath, author of Please F* Off:It's Our Turn Now, Bernard Salt, author, demographer and socialcommentator; and many more.
* Discover how to motivate, lead, inform, educate, integrate andcollaborate with Millenials
* Learn what experts have to share about the psychology thatdrives Millenials
* Uncover the motivators and passions that excite thisup-and-coming generation
This is a book that offers anyone who interacts with theMillennial generation a humorous, educational, statistical,theoretical and conversational journey for connecting with GenY.
Acknowledgements vii
Preface xi
1 The Enigma that is Gen Y 1
2 Y the Misunderstanding? 7
3 Psyche Y 43
4 Educating Y 53
5 Reading into Y 71
6 Media Gen Y 77
7 Millennial Communications 97
8 Political Y 113
9 Engaging Y 119
10 Y the Social Media Mania? 125
11 The Digital Umbilical Cord 143
12 Technolog Y 151
13 Enviromentall Y 163
14 Globall Y 171
15 Y Work? 179
16 Entrepreneuriall Y 189
17 Y Redefine the Metrics of Success 195
18 Start-Up Y 201
19 The Anti-Plan Masters 209
20 Financial Matters (Not) 217
21 Leading Y 227
22 Social Consciousness 235
23 Current and Future Challenges 245
About the Editor 253
About the Contributors 255
Index 265
Preface xi
1 The Enigma that is Gen Y 1
2 Y the Misunderstanding? 7
3 Psyche Y 43
4 Educating Y 53
5 Reading into Y 71
6 Media Gen Y 77
7 Millennial Communications 97
8 Political Y 113
9 Engaging Y 119
10 Y the Social Media Mania? 125
11 The Digital Umbilical Cord 143
12 Technolog Y 151
13 Enviromentall Y 163
14 Globall Y 171
15 Y Work? 179
16 Entrepreneuriall Y 189
17 Y Redefine the Metrics of Success 195
18 Start-Up Y 201
19 The Anti-Plan Masters 209
20 Financial Matters (Not) 217
21 Leading Y 227
22 Social Consciousness 235
23 Current and Future Challenges 245
About the Editor 253
About the Contributors 255
Index 265
CHARLIE CARUSO founded her first business enterprise at16. At 24 she became the founder & CEO of PuggleFM, an onlineradio and podcasting station for parents and children. By 26 shewas recognised in STM Magazine's Best & Brightestfeature of the top 100 shooting stars of Western Australia, havingwon the 2013 'Australian Excellence Award for Women inBusiness', and the '30under30 Young EntrepreneurAward' for 2013.
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