Details

<p><br /> Foreword xiii</p> <p>Introduction 1</p> <p><b>Part I: Twitter? Like Birds Do? 7</b></p> <p>Chapter 1: Getting Started with Twitter 9</p> <p>Chapter 2: Welcome to the World of Twitter 19</p> <p>Chapter 3: A Tour of the Twitter Interface 39</p> <p>Chapter 4: Using Twitter Wherever You Think Best 57</p> <p><b>Part II: Finding Your Flock 67</b></p> <p>Chapter 5: So How Do I Start Twittering? 69</p> <p>Chapter 6: Who’s Using Twitter 89</p> <p><b>Part III: Twittering in High Gear 105</b></p> <p>Chapter 7: How to Tweet Like Tweeps Do 107</p> <p>Chapter 8: Improving Your Twitteracy 119</p> <p>Chapter 9: Flaunt Your Feathers with Photos and Videos 137</p> <p><b>Part IV: What’s the Point? Using Twitter to Your Advantage 149</b></p> <p>Chapter 10: Finding Your Tweet Voice 151</p> <p>Chapter 11: Twitter for Business 169</p> <p>Chapter 12: Twitter and the Evolving Media Landscape 191</p> <p>Chapter 13: The Social Side of Twitter 209</p> <p>Chapter 14: Changing the World, One Tweet at a Time 227</p> <p><b>Part V: The Part of Tens 243</b></p> <p>Chapter 15: Ten Tweets to Send Today 245</p> <p>Chapter 16: Ten Cool Ways to Use Twitter 253</p> <p>Chapter 17: Ten Twitter Tools and Services 261</p> <p>Chapter 18: Ten Resources for Twitter Glory 267</p> <p>Glossary 273<br /> Index 281</p>

<p><b>Laura Fitton</b> was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store oneforty.com and sold it to HubSpot. She’s now Inbound Marketing Evangelist for Hubspot. <b>Anum Hussain</b> speaks to thousands on how to effectively use social media - in classrooms, at conferences and even alongside Twitter’s Small Business Team. <b>Brittany Leaning</b> writes about social media strategy for HubSpot’s 1.6 million readers and has managed accounts for several well-known brands.</p>

<p><b><i>Learn to:</i></b></p> <ul> <li>Sign up for an account and start making connections</li> <li>Make your Tweets unique</li> <li>Stay under 140 characters with the latest shortcuts</li> <li>Promote your business or cause with Twitter</li> </ul> <p><b>The easy way to get up and running on Twitter</b></p> <p>Want to discover why the social networking world’s a-Twitter? This handy guide—from one of the first marketers to discover the power of Twitter—covers the nuts and bolts, explaining step-by-step how you can use this popular tool to stay in touch with friends, market your products or services, incorporate it into other social media, and much more.</p> <ul> <li>Don’t leave the tweeting to the birds — take a tour of the Twitter interface, access it on your computer, smartphone, or tablet, and find out just how fast and fun it is to share your thoughts 140 characters at a time</li> <li>No more empty nest — find out how to find and follow friends, search for celebrities, brands, and businesses you want to follow, and start communicating to a wider audience</li> <li>Spread your wings — discover how to tweet like tweeps do, talk Twitter like a pro, and flaunt your features with photos and videos</li> <li>Sing your own song — find your unique Twitter voice and use it to your advantage to gain an impressive following and promote or expand your business</li> </ul> <p><b>Open the book and find:</b></p> <ul> <li>How to sign up, pick a name, and invite contacts</li> <li>Tips for connecting with friends and public figures</li> <li>Strategies for improving customer relationships on Twitter</li> <li>Tools for connecting with Twitter on a computer or mobile device</li> <li>Ideas for developing your unique Twitter voice</li> <li>How to talk like Twitter pros and improve your “Twitteracy”</li> <li>Tools that relieve Twitter overload</li> <li>The lowdown on Twitter and the evolving media landscape</li> <li>Ten Tweets you can send today</li> </ul>

US