Details

TikTok For Dummies


TikTok For Dummies


1. Aufl.

von: Jesse Stay

13,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 30.04.2021
ISBN/EAN: 9781119803430
Sprache: englisch
Anzahl Seiten: 208

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<div style="text-align: left;"><b>It’s not too late to get on the TikTok train! <br /><br /></b></div> <div style="text-align: left;">You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact?<br /><br /></div> <div style="text-align: left;">In <i>TikTok For Dummies</i>, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. <br /><br /></div> <div style="text-align: left;">You’ll discover how to: </div> <div style="text-align: left;"> <ul> <li>Install the app and create a profile that attracts followers and views </li> <li>Learn about the latest security issues and keep yourself safe on the platform </li> <li>Find the best content that’s most relevant to you so you can engage with the community </li> <li>Create your own videos that resonate with the TikTok audience and have viral potential </li> </ul> </div> <div style="text-align: left;">Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, <i>TikTok For Dummies</i> is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app. </div>
<p><b>Introduction</b><b> 1</b></p> <p>About This Book 1</p> <p>Foolish Assumptions 2</p> <p>Icons Used in This Book 3</p> <p>Beyond the Book 3</p> <p>Where to Go from Here 5</p> <p><b>Part 1: Getting Started With Tiktok — The Movie Studio In Your Pocket</b><b> 7</b></p> <p><b>Chapter 1: Using TikTok for the First Time</b><b> 9</b></p> <p>Downloading TikTok for Your Mobile Device 10</p> <p>Creating Your Account 11</p> <p>Exploring Your Settings 14</p> <p>Updating your profile 15</p> <p>Updating your profile and privacy settings 17</p> <p>Creating Your First TikTok Video 19</p> <p><b>Chapter 2: Browsing TikTok</b><b> 25</b></p> <p>Browsing on the Home Screen 25</p> <p>Liking and Commenting 27</p> <p>Sharing Videos 30</p> <p>Listening to Your Audience: Direct Messages and Inbox Notifications 33</p> <p>Responding to comments and mentions 35</p> <p>You’ve got mail! Checking your DMs 37</p> <p>Discovering Users and Content 38</p> <p><b>Chapter 3: Diving Deeper: Creating TikTok Videos</b> <b>41</b></p> <p>Starting a Recording 42</p> <p>Picking Sounds for Your Video 47</p> <p>Choosing Effects for Your Video 50</p> <p>Selecting a Filter for Your Video 53</p> <p>Recording in TikTok versus Uploading 55</p> <p>Using Templates to Show Off Your Photos 57</p> <p><b>Chapter 4: Publishing Your TikTok Video</b> <b>61</b></p> <p>Adjusting Clip Size after Recording 62</p> <p>Adding Filters and Effects to Recorded Videos 65</p> <p>Adding filters after recording 65</p> <p>Adding effects after recording 65</p> <p>Adding Sound to Recorded Videos 68</p> <p>Using sounds from TikTok 68</p> <p>Adding voiceover and narration 70</p> <p>Adding voice effects 72</p> <p>Adding Text and Stickers to Recorded Videos 73</p> <p>Adding text 73</p> <p>Adding stickers and emojis 76</p> <p>Pinning stickers, emojis, and text 78</p> <p>Publishing Your Video 79</p> <p>Creating a description and tagging 79</p> <p>Editing the cover image 81</p> <p>Setting privacy and sharing 83</p> <p><b>Chapter 5: Acclimating to TikTok Etiquette and Culture </b><b>85 </b></p> <p>Becoming Familiar with TikTok Culture 86</p> <p>Speaking TikTok Jargon 88</p> <p>Knowing When to Like, Follow, or Share 90</p> <p>Winning Friends and Influencing People 92</p> <p>Catching the attention of major influencers 93</p> <p>Helping other TikTokers 93</p> <p>Understanding TikTok’s Rules 95</p> <p><b>Chapter 6: Staying Safe on TikTok</b> <b>99</b></p> <p>Setting Up Your Account Privacy 99</p> <p>Keeping Your Children Safe 104</p> <p>Protecting kids under 13 104</p> <p>Family pairing for teens 13 to 17 104</p> <p>Dealing with Bullies and Trolls 107</p> <p><b>Part 2: Building Your Tiktok Following </b><b>109</b></p> <p><b>Chapter 7: Looking at Your Profile Stats</b> <b>111</b></p> <p>Understanding the Value of Followers 111</p> <p>Breaking Down Your Following, Followers, Likes, and Views 113</p> <p>Looking at Detailed Account Analytics 114</p> <p><b>Chapter 8: Creating Viral Content</b><b> 119</b></p> <p>Understanding the TikTok Algorithm 119</p> <p>Identifying Trending Content 124</p> <p>Checking the discover page 124</p> <p>Finding content through search 127</p> <p>Grabbing Your Viewers’ Attention 128</p> <p>Stay positive 129</p> <p>Keep your content clean 129</p> <p>Invoke emotion 131</p> <p>Use a ring light and microphone 131</p> <p>Clarify and organize your message 132</p> <p>Consider third-party tools 132</p> <p><b>Chapter 9: Reaching New Audiences with Advanced Features</b><b> 137</b></p> <p>Duetting with Your Favorite Videos 138</p> <p>Stitching the End of a Video 141</p> <p>Livestreaming When You’re TikTok Famous 142</p> <p><b>Part 3: Using Tiktok as a Business Tool</b> 147</p> <p><b>Chapter 10: Using TikTok to Grow Your Business</b> <b>149</b></p> <p>Understanding How Your Business Fits with TikTok 150</p> <p>Knowing Your Audience and Competition 151</p> <p>Integrating TikTok into Your Funnel 155</p> <p>Creating Content That Sells 157</p> <p><b>Chapter 11: Understanding TikTok Analytics for Your Business</b><b> 159</b></p> <p>Knowing Which Data Is Important 160</p> <p>Understanding TikTok Analytics 161</p> <p>Getting Data from Third-Party Tools 164</p> <p><b>Part 4: The Part of Tens</b><b> 165</b></p> <p><b>Chapter 12: My Ten Favorite TikTok Accounts</b><b> 167</b></p> <p>Learning about ADHD with Catieosaurus 168</p> <p>Drawing with Dan Povenmire 168</p> <p>Following the Journey with Lexi McDonald 169</p> <p>Dancing with Bao Tran 169</p> <p>Interacting with Cheech & Chong 170</p> <p>Making Money with Trevin Peterson 171</p> <p>Sharing Pride with Josh Helfgott 171</p> <p>Getting Inspired with Shontez Davis 172</p> <p>Anchoring the News with Marcus DiPaola 172</p> <p>Learning about TikTok Trends with Jera Bean 173</p> <p><b>Chapter 13: Ten TikTok Business Accounts Doing It Right</b><b> 175</b></p> <p>Sharing the News with <i>The Washington Post</i> 176</p> <p>Knowing Your Audience with Taco Bell 177</p> <p>Partnering with Dunkin’ 178</p> <p>Dancing with Break the Floor 179</p> <p>Placing Product with Pop Sockets 179</p> <p>Playing Sports with the Utah Jazz Bear 180</p> <p>Recruiting Influencers with Bang Energy 181</p> <p>Entertaining with <i>The Tonight Show </i>Starring Jimmy Fallon 182</p> <p>Being Prepared with the American Red Cross 184</p> <p>Engaging Your Audience with Chipotle 185</p> <p><b>Chapter 14: Ten Ways to Grow Your Following</b><b> 187</b></p> <p>Be Transparent and Vulnerable 187</p> <p>Stay Consistent 188</p> <p>Know Your Audience 188</p> <p>Include Your Community 188</p> <p>Build Up and Promote Others 188</p> <p>Engage Your Audience 189</p> <p>Be Entertaining 189</p> <p>Join Other Influencers 189</p> <p>Follow Similar Accounts 190</p> <p>Go Live 190</p> <p>Index 191</p>
<p><b>Jesse Stay</b> is a data scientist, a digital strategist, and an author best known for his books <i>Facebook Application Development For Dummies, Minecraft For Dummies,</i> and <i>Minecraft Recipes For Dummies.</i></p>
<p><b>Show off your steps on TikTok</b></p> <p>TikTok is home to the latest teen dance crazes and viral puppy videos. It’s also one of the best apps for connecting a business with its fans or customers. This book shows you how to create a profile, secure your account, shoot your first video, and push your message to your audience. You’ll discover what sets viral videos apart from ho-hum content, and how to make a real connection with your viewers to grow your audience—while having fun.</p> <p><b>Inside. . .</b></p> <ul> <li>Download the TikTok app</li> <li>Create an account</li> <li>Secure your online identity</li> <li>Shoot your first video</li> <li>Keep track of your following</li> <li>Analyze and measure your stats</li> <li>Engage with your fanbase</li> <li>Make a play for TikTok fame</li> </ul>

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