Details

The Very Good Marketing Guide


The Very Good Marketing Guide

How to Grow Your Business on a Budget
1. Aufl.

von: Amy Miocevich

14,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 26.06.2023
ISBN/EAN: 9781394184576
Sprache: englisch
Anzahl Seiten: 256

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Grow your business faster with this revolutionary marketing framework</b> <p>Do you want to stop wasting time and money on marketing that doesn’t get results? <i>The Very Good Marketing Guide </i>explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. <p>In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With <i>The Very Good Marketing Guide</i>, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. <p>Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: <ul> <li>Understand and use your marketing data more effectively</li> <li>Improve conversion rates at every touch point</li> <li>Nurture your most valuable customer and client relationships</li> <li>Make sure your website and social media are doing what they should</li> <li>Create a marketing strategy that’s uniquely suited to your business’s needs</li></ul><p>With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. <i>The Very Good Marketing Guide</i> will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!
<p>About the author ix</p> <p>Why I wrote this book xi</p> <p>Introduction xv</p> <p>Part I: There’s a problem</p> <p>1 Your marketing plan is failing and taking your profits with it 3</p> <p>2 The Very Good Marketing Framework 31</p> <p>3 Beat your marketing bottleneck 49 Introducing the bottleneck quiz 61</p> <p>Part II: Beating your bottlenecks</p> <p>4 How to turn a Stranger into a Visitor 71</p> <p>5 How to turn a Visitor into a Lead 109</p> <p>6 How to turn a Lead into a Customer 143</p> <p>7 How to turn a Customer into a Fan 165</p> <p>8 How to turn a Fan into Jam 187</p> <p>Bringing it all together 209</p> <p>Index 213</p>
<p><b>AMY MIOCEVICH</b> is the founder of Lumos Marketing, an agency that works exclusively with small businesses. She has over a decade of experience working with hundreds of Australian small- and medium-sized enterprises.
<p>THE ESSENTIAL GUIDE TO GETTING RESULTS FROM EVERY MARKETING DOLLAR SPENT <p>Good marketing is the missing link for many businesses, but it doesn’t have to be a mystery. All it takes is the right system. <p>In <i>The Very Good Marketing Guide</i>, marketing expert Amy Miocevich shares a straightforward 5-step model that will help boost your revenue and reach your goals. With this clever but simple marketing approach you will turn strangers into customers — and customers into superfans who will return to your business again and again. Sharing crucial insights into the most common ways that small businesses waste their precious marketing dollars, <i>The Very Good Marketing Guide</i> shows you <i>exactly</i> how to get more bang for your marketing bucks. The result? You’ll have more loyal clients and more time to work <i>in</i> the business that you love. <p>Inside this book you’ll: <ul><li><b>create a one-of-a-kind marketing strategy</li> <li>embed that marketing strategy within your business</li> <li>hear real-life, small business examples</li> <li>learn timeless principles</li> <li>optimise every touch point of your customer journey.</b></li></ul> <p>Perfect for small business owners, entrepreneurs and managers, <i>The Very Good Marketing Guide</i> is your ultimate guide to supercharging your marketing and growing your business in a reliable, sustainable way.

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