Details
The Unauthorized Guide to Doing Business the Simon Cowell Way
10 Secrets of the International Music Mogul1. Aufl.
9,99 € |
|
Verlag: | Wiley |
Format: | |
Veröffentl.: | 09.12.2010 |
ISBN/EAN: | 9780857081438 |
Sprache: | englisch |
Anzahl Seiten: | 216 |
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Beschreibungen
From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of his first business and a time at BMG, Cowell went on to pioneer the <i>Popstars</i> TV talent show, and subsequently co-produce <i>Pop Idol</i> and more recently <i>The X Factor</i>. As a music producer he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band 'Westlife' has achieved an impressive 10 Number 1 hits alone. <p><i>The Sunday Times Rich List</i> recently estimated that he earned £33.5m in one year alone, thanks to the global success of the 'Pop Idol' brand.</p> <p> The 10 Secrets of the International Music Mogul are:</p> <ul> <li> <div><b>Work Your Way Up – get to know your industry</b></div> </li> <li><b>Don’t Be Defeated – how to overcome set backs in business</b></li> <li><b>Grab Opportunities – respond to the market</b></li> <li><b>Know Your Market – and consistently produce the product they want</b></li> <li><b>Think Differently – take your product and spin it in different formats</b></li> <li><b>Get Your Name on the Credits – and reap the rewards</b></li> <li><b>Don’t Look Back – learn from missed opportunities but keep moving forwards</b></li> <li><b>Say it How It Is – straight talking saves time in business</b></li> <li><b>Build a Personal Brand – and be respected for what you do well if nothing else</b></li> <li><b>Use Your Contacts – there is no shame to pulling strings in business</b></li> </ul>
The Life and times of Simon Cowell. <p><b>One: Know Your Industry.<br /> </b>Simon Cowell's status as one of the most powerful men in the record industry has been achieved on the back of a recent run of TV shows, but he spent many years learning the music business from the bottom up.</p> <p><b>Two: Know Your Audience.<br /> </b>Successful marketing depends on a close and intimate knowledge of your target consumers and what they want. Over the years, Cowell has honed his market research methods.</p> <p><b>Three: Harness the Power of the Crowd.<br /> </b>With X Factor, American Idol and Got Talent, Cowell has harnessed the power of the crowd to find and develop bankable artists.</p> <p><b>Four: Think Big, Think Lateral.<br /> </b>Cowell's latter-day business model is elegantly simple but the execution of his plans has required ambitious thinking and a strategy that spans music, television and new media.</p> <p><b>Five: Develop International Formats.<br /> </b>Successful television formats can be sold around the world and Cowell has been quick to exploit the potential of his own creations.</p> <p><b>Six: Work with Partners.<br /> </b>Despite his public image as a freewheeling maverick, Cowell's business success has been based on long-term collaboration with partners.</p> <p><b>Seven: Tell it Like it Is.<br /> </b>Cowell's talent for plain speaking has served him well as a television personality and it is not an act. The Simon Cowell brand reflects his approach to life and business.</p> <p><b>Eight: Manage the Talent.<br /> </b>The acts signed to Cowell's record label represent some of his most valuable assets. He takes care to steer their careers in a successful direction.</p> <p><b>Nine: Learn to Roll with the Punches.<br /> </b>Cowell has seen his fair share of setbacks but he has always bounced back and moved his career forward.</p> <p><b>Ten: Get Your Name on the Title.<br /> </b>By assuming a leadership role and owning assets Cowell has been able to do things his own way while earning a lot of money.</p> <p>How to do Business the Simon Cowell Way.</p> <p>The Last Word.</p> <p>Notes.</p> <p>Index.</p> <p>About the Author.</p>
<b>Trevor Clawson</b> is a freelance business journalist specialising in fast growth companies, management, new media, technology and marketing. His work has appeared in the <i>Guardian</i>, the <i>Independent</i>, the <i>Sunday Times</i>, the <i>Mail on Sunday</i>, <i>Director</i> magazine, <i>Growing Business</i> magazine and <i>Revolution</i>. Prior to going freelance he edited a business teletext news service for BBC World television and two magazines—<i>e.Business</i> and <i>PLC Director</i>. He is the author of two books: <i>How to Grow Your Own Business</i> (Crimson) and <i>Business the Jamie Oliver Way</i> (Capstone).