Details

Acknowledgements. <p><b>The Life and Times of Philip Green.</b></p> <p><b>One: Do it Your Way.</b></p> <p><i>Set your sights on your goal and go for it. Go with gut instinct; never take 'no' for an answer; keep a eye on the deals and the details.</i></p> <p><b>Two: Make the Business Run as Efficiently as Possible.</b></p> <p><i>It's not the same as cost-cutting – even in the good times, you have to remain resourceful.</i></p> <p><b>Three: Keep the Customer Satisfied.</b></p> <p><i>Find out what your customer wants and give it to them, and more. It’s the experience that counts.</i></p> <p><b>Four: Whatever You Do, Don't Break the Supply Chain.</b></p> <p><i>The retailer, customer and supplier are all in it together. Without the supplier there's nothing to sell.</i></p> <p><b>Five: People Matter – You Can't Run an Empire Without Them.</b></p> <p><i>Hang the CV – find out what they really can do.</i></p> <p><b>Six: Spot the Money-Making Opportunity.</b></p> <p><i>Borrow when you can, repay quickly and make a profit.</i></p> <p><b>Seven: When the Going Gets Tough – Work Harder!</b></p> <p><i>The more efficient you are during the tough times, the better you’re equipped to survive – but you have to work harder to stay still.</i></p> <p><b>Eight: Aim High and Keep Trying.</b></p> <p><i>Don't let a setback stop you. There will always be another opportunity that will suit the business.</i></p> <p><b>Nine: Stay Private, but Enjoy the Publicity.</b></p> <p><i>Staying private rather than going public has advantages, but the limelight is still a wonderful thing for business.</i></p> <p><b>Ten: Give Something Back.</b></p> <p><i>Support charity and good causes. It pays dividends for the business.</i></p> <p>How to Run a Business The Philip Green Way.</p> <p>The Last Word.</p> <p>Notes.</p> <p>Reading List.</p> <p>Index.</p>

<p><strong>Liz Barclay</strong> writes for several monthly small business magazines and wrote a personal finance column for the <em>News of the World</em>. She has presented <em>You & Yours</em> on BBC Radio 4 for ten years as well as 'Call You & Yours' and <em>Pick of the Week</em>.<br />Liz's TV experience includes three series of <em>The Small Business Programme</em> and <em>The Business Hour</em> on BBC2 - programmes for people who run SMEs, drawing on the experiences of other SMEs. Liz Barclay's radio experience spans the airwaves in the UK with <em>In Business</em> on BBC Radio 4 covering weekly business issues and <em>Work It Out</em> for BBC Radio 5 Live on employment issues.<br />As a journalist Liz also writes on personal finance and small business including <em>Moneywise, The Mail, The Express, News of the World</em> and BBC News Online Business website.

GB