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<p><b>A one-stop shop for everything that you need to know about storytelling in business.</b></p> <p>How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value?</p> <p>Storytelling is mission-critical to the advancement of our careers and our businesses.</p> <p>In the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.</p> <p>The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover:</p> <ul> <li>A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way.</li> <li>The importance of creating a one-page story blueprint to road-test your story.</li> <li>How the subtle use of emotional triggers will help you to control the reactions of your audience.</li> <li>A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas.</li> <li>A 23-point checklist to ensure that you are ready for your next storytelling endeavor.</li> </ul> <p>Perfect for managers, directors, executives, as well as early career professionals, <i>The Ultimate Guide to Storytelling in Business</i> is a can’t-miss resource for generating impact and getting your ideas recognized.</p>