Details

The Portable MBA in Entrepreneurship

The Portable MBA Series 4. Aufl.

von: William D. Bygrave, Andrew Zacharakis
28,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	24.07.2015
ISBN/EAN:	9781118463802
Sprache:	englisch
Anzahl Seiten:	512

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Beschreibungen

Titelbeschreibung

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. <ul> <li>Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship</li> <li>Includes customizable, downloadable forms for launching your own business</li> <li>Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources</li> <li>Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools</li> </ul> Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

Inhaltsverzeichnis

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1 William D. Bygrave 2 Idea Generation 27 Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53 Andrew Zacharakis 4 Entrepreneurial Marketing 83 Abdul Ali and Kathleen Seiders 5 Business Planning 109 Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137 Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161 William D. Bygrave 8 Debt and Other Forms of Financing 197 Joel M. Shulman 9 External Assistance for Start-ups and Small Businesses 225 Elizabeth J. Gatewood and Carol McLaurin 10 Legal and Tax Issues 263 Richard Mandel 11 Intellectual Property 297 Kirk Teska and Joseph S. Iandiorio 12 Selling in an Entrepreneurial Context 329 Mark P. Rice and H. David Hennessey 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355 Donna Kelley and Edward Marram 14 Franchising 385 Steve Spinelli 15 Social Entrepreneurship 411 Heidi M. Neck Glossary 437 Index 459

Autorenportrait

WILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies. ANDREW ZACHARAKIS, BS, MBA, PHD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies. THE PORTABLE MBA SERIES, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.

Back cover copy

For entrepreneurs with a vision, opportunities are everywhere. Even in tough economic times, more and more people are seizing the chance to get out of someone else’s office and into their own. Success is by no means a guarantee, but there’s no reward without risk. The Portable MBA in Entrepreneurship is designed to lower that risk. This newly updated Fourth Edition equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools. William Bygrave and Andrew Zacharakis lead an all-star team of professors, consultants, and entrepreneurs in bringing this bestselling business resource into step with today’s entrepreneurial landscape with totally up-to-date case studies and examples. Plus, this edition includes access to the Portable MBA Online, which provides a wealth of handy forms, study guides, videos, presentations, and much more. Starting a business is tough even in the best of times; here you’ll find all the information you need to make sure your business makes it, including how to: <ul><li>Recognize great entrepreneurial opportunities</li> <li>Write a business plan and build your financial statements</li> <li>Secure financing with venture capital or debt financing</li> <li>Franchise your successful business</li> <li>Manage a growing business</li> <li>Protect your intellectual property</li> <li>Sell a business when the time is right</li></ul> As always, The Portable MBA in Entrepreneurship brings you the collective wisdom of some of the best minds in business and academia in plain, accessible language. This comprehensive, engaging resource offers a cutting-edge education in entrepreneurship at a cut-rate price.