Details

<p>Introduction ix</p> <p><b>Section One: Getting Started with New Product Development and Innovation 1</b></p> <p>1 New Products: What Separates the Winners from the Losers and What Drives Success 3<br /><i>Robert G. Cooper</i></p> <p>2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 45<br /><i>Paul Mugge and Stephen K. Markham</i></p> <p>3 Sustainable Innovations and Sustainable Product Innovations: Definitions, Potential Avenues, and Outlook 59<br /><i>Rajan Varadarajan</i></p> <p>4 Organizational Design for Innovation: Leveraging the Creative Problemsolving Process to Build Internal Innovation Effectiveness 81<br /><i>Wayne Fisher</i></p> <p>5 Repurposing: A Collaborative Innovation Strategy for the Digital Age 103<br /><i>Bastian Rake and Marvin Hanisch</i></p> <p>6 Innovation Governance 121<br /><i>Rod B. McNaughton</i></p> <p><b>Section Two: New Product Development Process 137</b></p> <p>7 Toward Effective Portfolio Management 139<br /><i>Hans van der Bij and Eelko K.R.E. Huizingh</i></p> <p>8 The Politics of Process: The Portfolio Management Framework 155<br /><i>Stephen K Markham</i></p> <p>9 Integrating IP Actions into NPD Processes: Best Practices for Protecting (and Promoting) New Product Innovation 181<br /><i>Joshua L. Cohen, Esq.</i></p> <p>10 Managing the Front End of Innovation (FEI): Going Beyond Process 203<br /><i>Jelena Spanjol and Lisa Welzenbach</i></p> <p>11 Opportunistic New Product Development 227<br /><i>Floor Blindenbach-Driessen and Jan van den Ende</i></p> <p>12 Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights 247<br /><i>Sven Feurer, Steve Hoeffler, Min Zhao, and Michal Herzenstein</i></p> <p>13 Managing the Supply Chain Implications of Launch 267<br /><i>C. Anthony Di Benedetto and Roger J. Calantone</i></p> <p>14 New Product Development in East Asia: Best Practices and Lessons to Be Learned 279<br /><i>Martin Hemmert</i></p> <p><b>Section Three: User Participation and Value Creation in New Product Development 297</b></p> <p>15 Navigating Open Innovation 299<br /><i>Rebecca J. Slotegraaf and Girish Mallapragada</i></p> <p>16 How to Leverage the Right Users at the Right Time Within User-Centric Innovation Processes 315<br /><i>Andrea Wöhrl, Sophia Korte, Michael Bartl, Volker Bilgram, and Alexander Brem</i></p> <p>17 Harnessing Ordinary Users’ Ideas for Innovation 337<br /><i>Peter R. Magnusson</i></p> <p>18 New Product Co-Creation: Key Insights and Success Factors 351<br /><i>Gregory J. Fisher and Aric Rindfleisch</i></p> <p>19 Crowdsourcing and Crowdfunding: Emerging Approaches for New Product Concept Generation and Market Testing 367<br /><i>Mohammad Hossein Tajvarpour and Devashish Pujari</i></p> <p><b>Section Four: Transformative Forces of New Product Development and Innovation 385</b></p> <p>20 Digital Transformation in the Making: Lessons from a Large Energy Company 387<br /><i>Luigi M. De Luca, Andrea Rossi, Zahir Sumar, and Gabriele Troilo</i></p> <p>21 Hybrid Intelligence for Innovation: Augmenting NPD Teams with Artificial Intelligence and Machine Learning 407<br /><i>Frank T. Piller, Sebastian G. Bouschery, and Vera Blazevic</i></p> <p>22 AI for User-Centered New Product Development—From Large-Scale Need Elicitation to Generative Design 425<br /><i>Tucker J. Marion, Mohsen Moghaddam, Paolo Ciuccarelli, and Lu Wang</i></p> <p>23 Re-thinking Design Thinking: The Transformative Role of Design Thinking in New Product Development 445<br /><i>Marina Candi, Claudio Dell’Era, Stefano Magistretti, K. Scott Swan, and Roberto Verganti</i></p> <p><b>Section Five: Service Innovation 459</b></p> <p>24 Innovation When All Products Are Services 461<br /><i>Anders Gustafsson, Per Kristensson, Gary R. Schirr, and Lars Witell</i></p> <p>25 New Product Development by Extending the Business Model 477<br /><i>Christer Karlsson and Thomas Frandsen</i></p> <p>26 How to Build Subscription Business Models 497<br /><i>Charley Qianlei Chen, William C. Zhou, and Sunny Li Sun</i></p> <p><b>Section Six: Applications in New Product Development 511</b></p> <p>27 Obtaining Customer Needs for Product Development 513<br /><i>Abbie Griffin</i></p> <p>28 The Evolving Influence of Customer Needs on Product Development 529<br /><i>Kristyn Corrigan</i></p> <p>29 Choice-based Conjoint Analysis: Reveal Customer Preferences to Increase Product-market Fit 543<br /><i>Garth V. Brown</i></p> <p>30 Creativity Tools for New Product Development 565<br /><i>Teresa Jurgens-Kowal</i></p> <p>31 Forecasting New Products 587<br /><i>Kenneth B. Kahn</i></p> <p>32 A Practical Guide to Facilitating a Design Thinking Workshop 601<br /><i>Wayne Fisher</i></p> <p>Appendix: About the Product Development and Management Association (PDMA) 619</p> <p>PDMA Glossary of New Product Development Terms 627</p> <p>Index 661</p>

<p>The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

<p><b>State-of-the-art overview of all aspects of new product development from start to finish</b> <p><i>The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development </i>provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. <p>This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. <p>In <i>The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development</i>, readers can expect to find specific information on: <ul><li>What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint</li> <li>Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities</li> <li>Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you</li> <li>Design thinking, artificial intelligence and new product development</li></ul> <p>The 4th edition of <i>The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development </i>is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. <p><b>The Product Development and Management Association (PDMA) </b>is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

US