Details

The Official Alibaba.com Success Guide


The Official Alibaba.com Success Guide

Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace
1. Aufl.

von: Brad Schepp, Debra Schepp

16,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 04.12.2009
ISBN/EAN: 9780470573112
Sprache: englisch
Anzahl Seiten: 272

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace<br /> <br /> Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.<br /> <br /> <i>The Official Alibaba.com Success Guide</i> shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud.<br /> <br />     • An answer-packed guide  for all your questions about doing business through Alibaba.com<br /> <br /> <p>    • Officially licensed and supported by Alibaba.com, this is the only guide you need</p> <p>• Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones</p> <p>    • The first and only step-by-step guide to using Alibaba.com effectively<br /> <br /> Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.</p>
<p>Foreword <i>Jack Ma, Founder of Alibaba.com</i> xiii</p> <p>Acknowledgments xvii</p> <p>About the Authors xix</p> <p>Preface xxi</p> <p><b>Part I Alibaba.com: The Opportunity 1</b></p> <p><b>Chapter 1 Alibaba.com Opens the Door to Global Trade 3</b></p> <p>First a Little History 5</p> <p>Alibaba.com’s Corporate Goals and Values 8</p> <p>Alibaba.com’s Six Core Values 9</p> <p>Alibaba.com Today 16</p> <p>Alibaba.com Corporate Structure 17</p> <p>Alibaba.com’s Programs, Tools, and Events 18</p> <p>Alibaba.com’s 2008 e-Business Champion of the Year: Gene Rumley 22</p> <p><b>Chapter 2 International Sourcing: This Isn’t Kansas Anymore 25</b></p> <p>International Sourcing: Your Challenge and Promise 25</p> <p>Your First Sourcing Decision 26</p> <p>Let’s Put First Things First 27</p> <p>Get a Tax ID Number and Register Your Business 28</p> <p>Develop Your Product Idea 29</p> <p>Build Your Prototype 38</p> <p>Create and Test-drive Your Business Plan 39</p> <p>Create a Business Calendar 42</p> <p>Product Sourcing Basics 43</p> <p>Calculate Your Budget 43</p> <p>Safety Checks for Sourcing Products 44</p> <p>Sourcing Internationally: New Challenges and Rewards 47</p> <p>Leaving Kansas: Alibaba.com Opens a World of Opportunity 48</p> <p>Importing Your Products 51</p> <p>Chapter 2 Checklist 52</p> <p><b>Chapter 3 Keys to Successful Importing 53</b></p> <p>Your Education Begins 55</p> <p>Your Partner’s Responsibilities and Your Own 56</p> <p>Terms You Need to Know 57</p> <p>Standards, Certifications, and Regulations 62</p> <p>Partners Who Can Help You 63</p> <p>Who Are the Major Players? 64</p> <p>Can You Keep It Simple? 68</p> <p>Chapter 3 Checklist 69</p> <p><b>Part II Putting Alibaba.com to Work for You 71</b></p> <p><b>Chapter 4 The Alibaba.com Web site 73</b></p> <p>Let’s Start at the Home Page 74</p> <p>Trade with the World 77</p> <p>Keep Scrolling 79</p> <p>Inspirational Success Stories 79</p> <p>Alibaba.com Partners 79</p> <p>Don’t Underestimate the Bottom of the Page 80</p> <p>Let’s Get You Registered 81</p> <p>Download TradeManager 85</p> <p>A Tour of Alibaba.com’s Links 85</p> <p>Buy 86</p> <p>Sell 87</p> <p>Community 88</p> <p>My Alibaba 94</p> <p>Help 94</p> <p>Alibaba.com’s Search Engine 95</p> <p>Chapter 4 Checklist 97</p> <p><b>Chapter 5 Finding Business Partners 99</b></p> <p>You Are the Boss, So It’s All Up to You 100</p> <p>Education through Experience 101</p> <p>Establish Realistic Expectations for</p> <p>Your Suppliers 101</p> <p>Set Criteria for Your Products Themselves 103</p> <p>Build In Your Own Safety Checks 104</p> <p>Fraud: Forewarned Is Forearmed 104</p> <p>Qualify and Identify 105</p> <p>Qualify and Legitimize 106</p> <p>Let’s Find Some Manufacturers 110</p> <p>Searching for Partners 110</p> <p>Posting a Buying Lead 112</p> <p>Those First Few E-mails 117</p> <p>Vetting Prospective Partners 118</p> <p>Do You Like Their Attitudes? 118</p> <p>Quantify Them to Qualify Them 119</p> <p>Communication, Communication, Communication! 121</p> <p>Should You Travel to China or Anywhere Else? 123</p> <p>Chapter 5 Checklist 125</p> <p><b>Chapter 6 Working with Your Suppliers 127</b></p> <p>A Two-sided Partnership 128</p> <p>Alibaba.com Can Help You Learn 129</p> <p>Getting Your Products Right 135</p> <p>Get Graphic 135</p> <p>Ask for Samples 135</p> <p>What to Do When Things Go Wrong 138</p> <p>Chapter 6 Checklist 140</p> <p><b>Chapter 7 Closing the Deal 143</b></p> <p>Getting the Details Right 144</p> <p>Your Pro Forma Invoice 145</p> <p>Payment Schedules and Options 149</p> <p>Spread Out Your Payments 151</p> <p>Wire Transfers 151</p> <p>Escrow Services 153</p> <p>Letters of Credit 153</p> <p>Shipping Details 155</p> <p>Forge Good Relationships 155</p> <p>Bill of Lading: The Final Document 156</p> <p>Chapter 7 Checklist 157</p> <p><b>Chapter 8 Safe Trading 159</b></p> <p>Educate Yourself 161</p> <p>Alibaba.com’s Safety & Security Center 161</p> <p>Safe Trading Forums 170</p> <p>Other Web-based Resources You Can Use 172</p> <p>Keeping Your Computer Safe 175</p> <p>Security Help Available through Alibaba.com 176</p> <p>Create Your Own Alibaba.com Sign-in Seal 177</p> <p>E-mail Fraud 177</p> <p>Trojans and Viruses 178</p> <p>Protecting Your Computer 178</p> <p>Chapter 8 Checklist 181</p> <p><b>Chapter 9 Keeping the Pipeline Full 183</b></p> <p>Your Customers Will Change Your Business 184</p> <p>Your Partnerships Will Change Your Business 186</p> <p>When You Are Ready to Travel, Get In Touch 187</p> <p>Your Expertise Will Change Your Business 188</p> <p>What Will You Do with Your Expertise? 190</p> <p>Turn Those Tables and Sell to the World 190</p> <p>Alibaba.com’s Selling Links and My Alibaba Selling Tools 191</p> <p>Now Is the Time to Consider a Paid Account 196</p> <p>Your Uncle Sam Stands Ready to Help 196</p> <p>Chapter 9 Checklist 198</p> <p><b>Part III Alibaba.com Success Stories 201</b></p> <p><i>Gene Rumley</i>—Bell Performance, Inc. 203</p> <p><i>Valarie Moody</i>—Fodeo.net 209</p> <p><i>Allison Taylor</i>—Jack Webster, Inc. 213</p> <p><i>Mary Miller Pembleton and Gregg Pembleton</i>—Thumball by Answers In Motion, LLC 219</p> <p><i>Joshua Crumbaugh</i>—Platinum Mortgage, Inc. 223</p> <p><i>Valerie Johnson</i>—Big Feet Pajama Company 229</p> <p>Index 235</p>
<p><b>DEBRA SCHEPP</b> and<b> BRAD SCHEPP</b> are widely respected e- commerce experts who have also written moneymaking books for users of Amazon and eBay. They conduct seminars on eBay selling and have been featured in such media outlets as <i>Life, Good Housekeeping</i>, and <i>Entrepreneur</i> magazines.
<p>"This is the first time I've seen such a detailed road map for importing goods from Asia. The authors mention most of the traps first-time importers tend to fall into, and even seasoned importers can learn new tips about the Alibaba Web site. A great book, both rigorous and easy to read!"</br> <b>—Renaud Anjoran, founder, Sofeast Quality Control</b> <p>"A much-needed guide to product sourcing written by two e-commerce ex-perts. Brad and Debra Schepp take the daunting job of sourcing products and break it down into easy-to-understand and manageable tasks. Recommended for entrepreneurs, retailers, and online sellers who want to take it to the next level."<br/> <b>—Ina Steiner, editor, AuctionBytes.com and EveryPlaceISell.com</b> <p>"Alibaba's B2B search engine is the most powerful business tool for SMEs ever developed. This book is a winning combination of training manual in how to use Alibaba.com and cutting-edge business information. It all adds up to a proven system for creating more business!"<br/> <b>—Gene Rumley, BellPerformance.net, Alibaba e-Business of the Year, 2008</b> <p>"Want to learn how to profit from Alibaba.com, the world's largest international trading platform? This book's practical guidance and inspiring success stories can help you take advantage of Alibaba.com's powerful online product sourc-ing and partnership tools. Read it to learn how to grow your business and profit from the globalization of the Internet economy."</br> <b>—Scott Fox, author, <i>e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online</i></b>

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