Details

The Nonprofit Development Companion

A Workbook for Fundraising Success
The AFP/Wiley Fund Development Series, Band 194 1. Aufl.

von: Brydon M. DeWitt
37,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	05.10.2010
ISBN/EAN:	9780470906545
Sprache:	englisch
Anzahl Seiten:	224

In den Warenkorb

Als Gutschein

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Titelbeschreibung

A comprehensive workbook covering all aspects of successful nonprofit development One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. <ul> <li>Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing</li> <li>Includes templates and samples to provide specific examples to use right away</li> <li>Offers a new approach to nonprofit fundraising and marketing</li> </ul> Based on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program.

Inhaltsverzeichnis

Foreword xiii Preface xv Acknowledgments xvii Chapter 1 How Does Development Mean? 1 Development is Marketing 2 Development is Holistic 3 Development Includes Fundraising 4 The Development Team 5 The Components of Successful Development Programs 6 Chapter 2 A Clear and Compelling Mission 9 Creating/Re-Creating Your Mission Statement 10 Using the Mission Statement 11 The Good, the Bad, and the Ugly 12 In Summary 14 Chapter 3 Building Ownership through Planning 15 Elements of Successful Planning 16 Establishing the Strategic Planning Committee 16 Conducting the Strategic Planning Committee Meetings 18 Managing the Plan and Achieving Your Objectives 19 Planning for a Capital Campaign 19 In Summary 21 Chapter 4 Creating the Case for Support 25 The Internal Case Statement—Basic Development Tool 26 What the Internal Case Statement Includes 28 The Process of Creating the Internal Case Statement 30 Tips for the Writer 31 Preparing Presentational Case Statement Materials 31 In Summary 32 Chapter 5 Telling Your Organization’s Story 33 The Definition and Purpose of Marketing 33 What’s in a Name? 35 Get to Know Your Target Audiences 37 Getting the Word Out 38 Using Your Available Human Resources 40 Writing the Marketing and Communications Action 41 Internal Marketing and Communications 43 Being Prepared for Crisis Management 44 In Summary 45 Chapter 6 The Fundraising Program 51 Planning to Succeed 51 The Annual Fund—Acquiring, Keeping, and Growing Donors 55 Raising Major Gifts 62 Planned Giving—Another Way to Raise Major Gifts 73 Capital Campaigns 77 The Role of Special Events in Development 85 Keeping the Friends You Have Made 87 In Summary 90 Chapter 7 Research and Recordkeeping 109 ‘‘Make the Juice Worth the Squeeze’’ 109 Where Am I, and What Do I Do? 111 The Continuing Process of Evaluating and Planning 112 General Principles of Prospect Identification, Research, and Rating 113 In Summary 114 Chapter 8 The Organization and Use of Volunteers 127 Why Do We Volunteer? 128 What Volunteers Bring to Your Organization 128 Methods for Developing Volunteer Involvement and Leadership 130 Selecting the Right Person for the Job 132 Extending the Invitation 132 Recognizing and Thanking Volunteers 133 Dealing with Recalcitrance 134 In Summary 135 Chapter 9 Building and Keeping an Effective Governing Board 137 The Principal Functions of the Board 139 Beginning to Build a Strong Board 141 Creating and Guiding the Process—the ‘‘Committee on Board Wellness’’ 143 The CEO and the Board—Who’s in Charge Here? 147 Keeping It in the Family—Thoughts on Board Relations 148 The Special Character of Foundation Boards 148 In Summary 150 Chapter 10 Your Organization’s Real Chief Development Officer 163 ‘‘Trickle Down Development’’ 164 The CEO and the Components of Development 165 The CEO and the Major Gifts Program 166 Providing Leadership in Stewardship 167 In Summary 170 Chapter 11 The Development Professional 173 If Development Professionals Are So Important, Why Aren’t They Appreciated? 175 The Development Chief and the CEO 176 How to Find Your Ideal Development Professional 177 In Summary 179 About the Author 185 AFP Code of Ethics 187 A Donor Bill of Rights 189 Index 191

Autorenportrait

BRYDON M. DeWITT is President of DeWitt & Associates, Inc., and has been a development professional for more than thirty-five years. In addition to consulting, Mr. DeWitt has made presentations and conducted seminars/workshops for conferees and governing boards.

Back cover copy

Praise for The Nonprofit Development Companion "In The Nonprofit Development Companion, Brydon DeWitt shares his considerable knowledge and experience with everyone involved in the fundraising world. It is strong, to the point, and very clear. This is an outstanding addition to the profession's literature." —Ken Bartels, Principal, Ken Bartels Consulting "Whether you are a seasoned development professional or are just getting started in raising funds for an organization, The Nonprofit Development Companion has the practical how to advice and sample documents that we all need to succeed in raising friends and funds." —Susan Hacker, CFRE, Individual Giving Associate, American Society of Plastic Surgeons/Plastic Surgery Educational Foundation "Mr. DeWitt's The Nonprofit Development Companion is a candy store for everyone engaged in the fundraising field. His insights and methods are compelling for both the novice and the experienced professional. Following his advice will achieve any organization's development goals. I know this firsthand, because it was his guidance that enabled us to exceed every financial goal during our very first three years as a 501 C3." —Eugene R. Klompus, Executive Director, I-Car Education Foundation "It is hard to believe that so much clear and useful information can be included in only 200 or so pages of Brydon DeWitt's The Nonprofit Development Companion. The numerous forms, processes, job descriptions, templates, etc., certainly justify the subtitle, A Workbook for Fundraising Success. The book also provides a road map from the mission statement, through its strategic plan and goals to successful funding of the nonprofit's activities. This book is a workbook, a road map, and a one-stop primer." —David L. Flick, President, Friendship Industries, Inc. "The key to the success of any nonprofit is a solid financial foundation. Brydon DeWitt has put together the floor plan to follow in establishing this foundation. This book is a must-have for the toolbox of any nonprofit." —The Rev. Jonathan Barton, General Minister, Virginia Council of Churches "New to the development world? Seasoned chief development officer? Put reading this book on your to-do list for now and once each year!" —Madge Logan Clark, current Volunteer Chairman, Build a House for Chi Omega Campaign, University of Tennessee, Knoxville; former chief development officer, St. Mary's Episcopal School, Memphis