Details

<p>About the author vii</p> <p>Acknowledgements ix</p> <p>Introduction xi</p> <p><b>Part I : Getting started 1</b></p> <p>1 eBay basics 3</p> <p><b>Part II : Finding and buying products 19</b></p> <p>2 Searching for products 21</p> <p>3 The search results page 31</p> <p>4 Browsing for products 37</p> <p>5 The View item page 41</p> <p>6 Bidding on and buying products 51</p> <p>7 Paying for an item 59</p> <p>8 Keeping track of purchases in My eBay 69</p> <p>9 Troubleshooting purchases 75</p> <p>Buying TOP 10 79</p> <p><b>Part III : Selling a product (Basic selling) 81</b></p> <p>10 An introduction to selling 83</p> <p>11 Registering as an eBay seller 85</p> <p>12 Listing an item for sale 87</p> <p>13 Keeping track of listings using My eBay 111</p> <p>14 Accepting payments 119</p> <p>15 Postage and handling tips 123</p> <p>16 Customer service 127</p> <p>17 eBay’s selling fees 129</p> <p>18 Troubleshooting for eBay sellers 131</p> <p>Basic selling TOP 10 134</p> <p><b>Part IV : Planning your pro table eBay business (Advanced selling part I) 135</b></p> <p>19 The foundations of a profi table business 139</p> <p>20 Researching products, competitors and customers 143</p> <p>21 Sourcing products to sell 147</p> <p>22 Budgeting for profi t 153</p> <p>23 Setting up your business operations 157</p> <p>24 Your eBay brand 163</p> <p>25 Listing your products and managing inventory 167</p> <p>26 Best match — visibility in eBay search 191</p> <p>27 Opening a store and marketing options 197</p> <p>28 eBay and PayPal fees 209</p> <p>Planning a business TOP 10 216</p> <p><b>Part V : Running a successful eBay business (Advanced selling part II) 219</b></p> <p>29 Managing sales and customers 221</p> <p>30 Accepting and tracking payments 237</p> <p>31 Shipping and packaging 243</p> <p>32 Reporting 253</p> <p>33 Troubleshooting for eBay businesses 257</p> <p>Running a business TOP 10 261</p> <p>Conclusion 263</p> <p>Appendix: Creating a complete business plan 265</p> <p>Index 273</p>

<p><b>Todd Alexander</b> has been working for eBay for over 10 years and is currently the Director of Onsite Search. Through his workshops and his best-selling pocket guides, he has trained tens of thousands of people throughout the Asia–Pacific region to get the most out of eBay.</p>

<p><b>The official and definitive guide to making the most of the new eBay, for beginners and experienced users alike—buyers, sellers and businesses.</b></p> <p>Over recent years, eBay has evolved into the world's largest shopping mall where everyone from independent craftspeople to small- and medium-business owners from every industry go to connect with customers—worldwide!</p> <p>With steps, tips and colour screenshots, you'll learn how to:</p> <ul> <li>navigate eBay to bid, buy and pay for items</li> <li>uncover the best deals from the best sellers</li> <li>stay safe online and protect your identity</li> <li>list your first items for sale and calculate postage</li> <li>master PayPal and other payment options</li> <li>get to grips with Magento and other advanced selling tools</li> <li>open up an eBay store and create a business growth plan</li> <li>run a successful eBay business and even go global!</li> </ul> <p>Whether you're thinking about shopping on eBay for the first time or you're a retailer looking to take advantage of the full range of amazing eBay business tools, <i>The New eBay</i> is your one-stop shop for all things eBay.</p>

AU