Details

The Metaverse Handbook

Innovating for the Internet's Next Tectonic Shift
1. Aufl.

von: QuHarrison Terry, Scott Keeney, Paris Hilton
18,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	19.04.2022
ISBN/EAN:	9781119892533
Sprache:	englisch
Anzahl Seiten:	192

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Beschreibungen

Titelbeschreibung

The metaverse is here. Are you ready? In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3. In The Metaverse Handbook, you'll discover: <ul> <li>What the metaverse is, why you should care about it, and how to build your metaverse strategy</li> <li>The history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3</li> <li>How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences</li> </ul> As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse. An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, The Metaverse Handbook provides the go-to roadmap for your journey into the metaverse.

Inhaltsverzeichnis

About the Authors vi Acknowledgments ix Foreword xvii Introduction xxi Chapter 1 A Vision for the Metaverse in 2032 1 Extended Reality Emerges 3 Your Own Personalized Metaverse 4 The Rise of Bots and Digital Humans 6 The Ubiquitous Metaverse 9 Chapter 2 What Is the Metaverse? 11 From Snow Crash to Meta 13 Defining the Metaverse 19 The Metaverse Represents the Next Digital Shifts 21 Changes to Digital Identity 23 Changes to Digital Value 28 Digital Respect and Signaling Identity 30 Access to Exclusive Internet Experiences 31 Crowdfunding 2.0 33 Changes to Internet Immersion 36 It Starts with Web3 Communities 39 What’s the Metaverse’s Interface? 40 Preparing for the Metaverse 41 Chapter 3 Why You Should Care About the Metaverse Now 45 The Well-Timed Interest Geek 47 Interest Geeks of the Metaverse 50 Interest Geeks Over Power Brokers 53 Chapter 4 History of the Metaverse 57 La Réalité Virtuelle 58 The Early Internet 60 Early Virtual Worlds 62 Blockchain and Digital Assets 65 The Modern Metaverse 68 Chapter 5 The Metaverse Building Blocks 75 The Main Metaverse Tools 78 The Secondary Metaverse Tools 82 Building Your First Metaverse Asset 85 Chapter 6 Enter the Metaverse 87 Sandbox Metaverses 92 Decentraland 93 The Sandbox 103 Cryptovoxels 105 Somnium Space 105 Honorable Mentions 106 Gaming Metaverses 108 Miscellaneous Metaverses 114 Digital Presence 114 Phygital Commerce 115 Readymade Metaverse Environments 116 Social VR Worlds 117 The Mass Migration to the Metaverse 118 Chapter 7 Metaverse Assets 121 What We Will Own in the Metaverse 125 Avatars 126 Accessories 129 Objects 132 Real Estate 134 Metaverse Asset Management 136 Chapter 8 Challenges of the Metaverse 139 Interoperable Economies 140 Interoperable Graphics and Hardware 145 The Negative Narratives of the Metaverse 147 Chapter 9 Your Metaverse Plan 151 Designing Your Metaverse Plan 152 For Brands and Corporations with IP 153 For Entertainers 156 For Metaverse Interest Geeks 157 Further Reading at MetaverseQT.com 158 Index 161

Autorenportrait

QUHARRISON TERRYis the bestselling author of The NFT Handbook, a detailed guide on how to create, sell, and buy non-fungible tokens without the need for a technical background. He is also a notable entrepreneur and growth marketer who has advised Mark Cuban and his portfolio of 200+ venture companies. In addition, QuHarrison is a 4x recipient of LinkedIn’s Top Voices in Technology award. SCOTT “DJ SKEE” KEENEY is an award-winning creator,producer, entrepreneur,media personality,investor, philanthropist, and futurist. As a driving force behind some of the most influential brands and artists over the past two decades, he is a pioneer in the metaverse operating multiple experiences as the founder of DXSH.mv Studios and also serves as the Chief Metaverse Officer at TSX Entertainment. Visit djskee.com for more information.

Back cover copy

Understand and explore the next great digital leap forward Author Neal Stephenson coined the term “the metaverse” in his seminal cyberpunk novel Snow Crash when he described a virtual world so realistic that it was indistinguishable from reality. And what was fiction thirty years ago is rapidly becoming our new reality as new technologies make it possible to build and experience the metaverse for ourselves. The Metaverse Handbook is a one-of-a-kind resource for C-suite executives, business leaders, and creative professionals who seek to understand and implement the latest technologies emerging in blockchain and the web to their own business ventures. Simultaneously inspirational and educational, the book highlights over 120 creators building new digital tools and guides readers through the steps they need to take to harness innovations in digital commerce, communities, and experiences. The authors highlight these dense, futuristic topics with easy-to-understand examples, approachable language, and concrete practical applications. An engaging and exciting blueprint for the implementation of tech’s latest and most groundbreaking innovations, The Metaverse Handbook is indispensable for anyone who must continuously think about digital innovation and strategize about new ways to reach consumers.