Details

<p>Foreword xiii</p> <p>Introduction xix</p> <p>Chapter One What Happened?? What Happened!! 1</p> <p>Chapter Two We All Do It (Even if We Don’t Realize It) 15</p> <p>Chapter Three Everyone Needs an Uncle Frank 33</p> <p>Chapter Four Building Your House 39</p> <p>Chapter Five Parts of the Whole—Combining Dreams into a Plan 55</p> <p>Chapter Six Two Strategies to Win the Battle for Investment Survival 75</p> <p>Chapter Seven Do You Know Where You Are Going? 91</p> <p>Chapter Eight Mix, Don’t Match 105</p> <p>Chapter Nine Our Minds, Our Selves 119</p> <p>Chapter Ten The Jockey Matters as Much as the Horse 133</p> <p>Chapter Eleven Riding Out Storms 149</p> <p>Chapter Twelve Build Your House on These Rocks 161</p> <p>Chapter Thirteen Count to Zen 175</p> <p>Chapter Fourteen Seven Quick Ways to Ruin 185</p> <p>Chapter Fifteen The Road Less Traveled That You Should Take Right Now 195</p> <p>Who Are You? (Determining Your Investment Profile) 209</p> <p>What Do You Think? (Determining Your Investment Outlook) 211</p> <p>What Works for You? (Determining Your Investment Selection) 213</p> <p>Don’t Take My Word for It 215</p> <p>Acknowledgments 225</p>

<p><i>“The Little Book That Still Saves Your Assets</i> presents a necessary introduction to managing personal investments that would be beneficial to anyone in the financial services industry. . . Everyone who invests money now or ever intends to would benefit from Darst's worthwhile introduction to the most fundamental principle of investing.”—<b>ABA Banking Journal</b></p>

<p><b>DAVID M. DARST</b> is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and Fox News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.

<p>When the crash of 2008 happened, most of us saw the value of our investments crash too. But while the majority of us struggled, the already affluent seemed to weather the storm just fine. How did they do it? The secret lies in two words: asset allocation. No one knows this better than David Darst, one of the world's foremost experts on what it takes to make the most of your money. <p>Asset allocation isn't just a smart investing strategy; it's the ultimate determinant of success in the markets and it's the proven strategy the wealthy use to survive financial chaos and profit even in down markets. In <i>The Little Book That Still Saves Your Assets,</i> Darst distills his immense knowledge into a gem of a guide that lets you safeguard your money the same way the rich do. Based on a lifetime of clear thinking and innovative research borne out of decades of real-world experience, this book presents the art and science of asset allocation in a crisp, down-to-earth fashion. It's like having your own money manager to guide you through tough economic times. <p>Darst describes the practical principles behind the process of managing your money in today's challenging investment climate and stresses the substantial investment returns that the right mix of stocks, bonds, cash, gold, real estate, commodities, and other assets can bring to your portfolio. He also explains how to adjust your asset allocation model for today's post-crash market and determine the amount of risk your portfolio can tolerate. <p>Positioning your portfolio for optimal long-term performance is the key to a secure future. Now, you can use the same strategies that professional wealth managers use. With <i>The Little Book That Still Saves Your Assets</i> as your guide, Darst puts you on a path that will help you maximize your returns and achieve your life goals. Whether you do it on your own or with the help of a trusted advisor, you need to understand the ins and outs of asset allocation, and this book will help you learn what the wealthy have long known—that 80 percent of investment returns are found to come from correct asset allocation. <p>Wealthy individuals and financial institutions use the asset allocation strategies outlined by David Darst to protect and grow their assets in any market. Let <i>The Little Book That Still Saves Your Assets</i> show you how to do it too.

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