Details

Foreword. <p>Introduction.</p> <p>Chapter One. We All Do It (Even If We Don't Realize It).</p> <p>Chapter Two. Everyone Needs an Uncle Frank.</p> <p>Chapter Three. Building Your House.</p> <p>Chapter Four. Parts of the Whole – Combining Dreams into a Plan.</p> <p>Chapter Five. Two Strategies to Win the Battle for Investment Survival.</p> <p>Chapter Six. Do You Know Where You Are Going?</p> <p>Chapter Seven. Mix, Don't Match.</p> <p>Chapter Eight. Our Minds, Our Selves.</p> <p>Chapter Nine. The Jockey Matters as Much as the Horse.</p> <p>Chapter Ten. Riding Out Storms.</p> <p>Chapter Eleven. Build Your House on These Rocks.</p> <p>Chapter Twelve. Count to Zen.</p> <p>Chapter Thirteen. Seven Quick Ways to Ruin.</p> <p>Chapter Fourteen. The Road Less Traveled that You Should Take Right Now.</p> <p>Who Are You? (Determining Your Investment Profile).</p> <p>What Do You Think? (Determining Your Investment Outlook).</p> <p>What Works For You? (Determining Your Investment Selection).</p> <p>Don't Take My Word for It.</p> <p>Acknowledgments.</p>

"My favorite is <b>The Little Book that Saves your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets</b>...Darst says to thrive financially today you must practice asset allocation, compiling a financial portfolio with assets that make money when the economy is doing well, but also including assets that make money when the economy slows down."<br /> - Susan Rucci, <u>BookPage</u>, January 2009 Issue <p>"This 208-page, coat-pocket-size book also comments on why people often muff planning their financial futures. "We take eight weeks to buy a new necktie or dress but then make investment decisions that affect our entire life and net worth after an eight-minute phone conversation," the author writes. To help his readers avoid such pitfalls, he includes some probing questions to ask a prospective investment adviser."–WSJ</p> <p>The timing couldn't be better . . . with the markets entering bear territory and anxiety over the economy deepening across the country. But Darst's lessons are timeless: the importance of diversification, matching assets to goals and not "confusing a bull market for brains." He imparts them and quite a bit more in a highly readable little book that would make a great present not only for first-time clients and prospects but junior planners as well.–Financial Planning</p>

<p>David M. Darst is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and FOX News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.</p>

<p>"Darst delivers his wisdom like fine champagne: full of sparkle and so good you hate to finish it. All investors have much to gain from his sparkling advice."<br /> —Peter L. Bernstein, author of Capital Ideas, Against the Gods, The Power of Gold, and Capital Ideas Evolving</p> <p>"Asset allocation is an art, David Darst is the master. This entertaining and readable little book enables individual investors to do what the pros do, build and save their assets!"<br /> —Consuelo Mack, Anchor and Managing Editor, Consuelo Mack WealthTrack on PBS</p> <p>"David Darst is a walking encyclopedia of investment information. This book is an invaluable source and reference."<br /> —Barton Biggs, Managing Partner, Traxis Partners</p> <p>"David Darst has produced another winner! This book is a must-read for any investor who is serious about seeking the best risk-adjusted return on a portfolio."<br /> —Samuel L. Hayes, Jacob H. Schiff Professor of Investment Banking, Emeritus, Harvard Business School</p> <p>"With his decades of experience, Darst entertainingly debunks the mysteries of investing—helping you grow the value of your assets while achieving peace of mind in the process."<br /> —Byron Wien, Chief Investment Strategist, Pequot Capital Management</p>

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