Details

The IABC Handbook of Organizational Communication


The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing, and Leadership
J-B International Association of Business Communicators, Band 11 2. Aufl.

von: Tamara Gillis, Tamara IABC

92,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 21.03.2011
ISBN/EAN: 9781118016350
Sprache: englisch
Anzahl Seiten: 480

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Beschreibungen

<p>The IABC Handbook of Organizational Communication</p><P>THIS NEW EDITION of <i>The IABC Handbook of Organizational Communication</i> contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. </p><p>Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of <i>The IABC Handbook of Organizational Communication</i> includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. </p><p>The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. </p><p>The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.</p><p>Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization. </p>
<p>Foreword xi<br /><i>by Natasha Nicholson</i></p> <p>Preface xiii</p> <p>About the Authors xix</p> <p><b>Part One: Foundations of Business Communication 1</b></p> <p>1 Characteristics of Excellent Communication 3<br /><i>James E. Grunig, Larissa A. Grunig</i></p> <p>2 The Corporate Communicator: A Senior-Level Strategist 15<br /><i>Nick Durutta</i></p> <p>3 Organizational Culture 28<br /><i>Paul M. Sanchez</i></p> <p>4 Communication and the High-Trust Organization 41<br /><i>Pamela Shockley-Zalabak, Sherwyn Morreale</i></p> <p>5 Communication Ethics: Think Like a Professional: Don’t Be Idealistic When Sorting Out Right from Wrong 54<br /><i>Mark McElreath</i></p> <p>6 Corporate Social Responsibility: The Communicator’s Role as Leader and Advocate 67<br /><i>Mary Ann McCauley</i></p> <p>7 Corporate Social Responsibility and Sustainability 79<br /><i>Rob Briggs</i></p> <p><b>Part Two: Managing Communication 97</b></p> <p>8 Strategic Approaches to Managing the Communications Function 99<br /><i>Diane M. Gayeski</i></p> <p>9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs 113<br /><i>Lester R. Potter</i></p> <p>10 Issues Management: Linking Business and Communication Planning 124<br /><i>George McGrath</i></p> <p>11 Communicating Change: When Change Just Doesn’t Stop: Creating Really Good Change Communication 137<br /><i>Jennifer Frahm</i></p> <p>12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness 151<br /><i>Caroline Sapriel</i></p> <p>13 The Role of Communications in Company Business Strategy 165<br /><i>Kellie Garrett</i></p> <p>14 The Impact of Technology on Corporate Communication 177<br /><i>Shel Holtz</i></p> <p><b>Part Three: Internal Communication 193</b></p> <p>15 Internal Communication 195<br /><i>Brad Whitworth</i></p> <p>16 Communicating with a Diverse Workforce 207<br /><i>Tamara L. Gillis</i></p> <p>17 Integrating Employee Communications Media 219<br /><i>Steve Crescenzo</i></p> <p>18 Internal Branding, Employer Branding 231<br /><i>Patrick Grady</i></p> <p>19 Communicating for a Merger or an Acquisition 241<br /><i>Patricia T. Whalen</i></p> <p>20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros 257<br /><i>Roger D’Aprix</i></p> <p>21 Measuring the Effectiveness of Internal Communication 271<br /><i>John Williams</i></p> <p><b>Part Four: Public Relations 285</b></p> <p>22 Public Relations Research and Planning 287<br /><i>Don W. Stacks, Melissa D. Dodd, Rita Linjuan Men</i></p> <p>23 Media Relations 301<br /><i>Wilma K. Mathews</i></p> <p>24 Investor Relations and Financial Communication 315<br /><i>Karen Vahouny</i></p> <p>25 Government Relations: Connecting Communication to the Public Policy Process 337<br /><i>John Larsen, Anna Marie Willey</i></p> <p>26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age 351<br /><i>Alistair J. Nicholas</i></p> <p>27 Measuring Public Relations Programs 363<br /><i>Mark Weiner</i></p> <p><b>Part Five: Marketing Communication 377</b></p> <p>28 Marketing Communication 379<br /><i>Lorenzo Sierra</i></p> <p>29 The Engagement of Brands 393<br /><i>D. Mark Schumann</i></p> <p>30 Customer Relations: Smart Organizations Think Like Their Customers 405<br /><i>Morgan Leu Parkhurst</i></p> <p>31 Measuring Marketing Communication 417<br /><i>Lin Grensing-Pophal</i></p> <p>Index 431</p>
<P><B>TAMARA L. GILLIS, Ed.D., ABC,</B> is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award. </p> <p><b>The International Association of Business Communicators and the IABC Research Foundation</b> provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.
<p>The IABC Handbook of Organizational Communication</p><P>THIS NEW EDITION of <i>The IABC Handbook of Organizational Communication</i> contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. </p><p>Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of <i>The IABC Handbook of Organizational Communication</i> includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. </p><p>The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. </p><p>The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.</p><p>Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization. </p>

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