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The Handbook of Public Sector Communication

Handbooks in Communication and Media 1. Aufl.

von: Vilma Luoma-aho, María José Canel
183,99 €
Verlag:	Wiley-Blackwell
Format:	EPUB
Veröffentl.:	07.02.2020
ISBN/EAN:	9781119263173
Sprache:	englisch
Anzahl Seiten:	512

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Titelbeschreibung

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: <ul> <li>Addresses the questions public sector communicators face today</li> <li>Summarizes the current state of public sector communication worldwide</li> <li>Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management</li> <li>Addresses global challenges and crises such as corruption and bureaucratic roadblocks</li> <li>Provides a framework for measuring communication effectiveness</li> </ul> Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Inhaltsverzeichnis

Notes on Contributors ix Acknowledgment xvii Introduction to Public Sector Communication 1 Vilma Luoma-aho and María-José Canel Part 1 Public Sector Communication and Society 27 Introduction to Part I. Public Sector Communication and Society 27 Michael X. Delli Carpini 1. Public Sector Communication and Democracy 31 Michael X. Delli Carpini 2. Public Sector Communication and Organizational Legitimacy 45 Arild Wæraas 3. Trust, Fairness, and Signaling: Studying the Interaction Between Officials and Citizens 59 Nadine Raaphorst and Steven Van de Walle 4. Transparency and Corruption in the Public Sector 71 Katerina Tsetsura and Vilma Luoma‐aho 5. Politics and Policy: Relationships and Functions Within Public Sector Communication 81 Leanne Glenny Part II Public Sector Communication, Organizations, Stakeholders, and Employees 97 Introduction to Part II. Public Sector Communication, Organizations, Stakeholders, and Employees 97 Magnus Fredriksson 6. Public Sector Communication and Publicly Valuable Intangible Assets 101 Maria‐José Canel, Vilma Luoma‐aho, and Xabier Barandiarán 7. The Influence of Weber and Taylor on Public Sector Organizations’ Communication 115 Jari Vuori, Kaidi Aher, and Marika Kylänen 8. Formal and Functional Social Exchange Relationships in the Public Sector 127 Ben Farr‐Wharton, Yvonne Brunetto, and Kate Shacklock 9. How Does the Idea of Co‐Production Challenge Public Sector Communication? 139 Sanna Tuurnas 10. Change Communication: Developing the Perspective of Sensemaking and the Perspective of Coworkers 153 Charlotte Simonsson and Mats Heide 11. Public Sector Communication and Mediatization 167 Magnus Fredriksson and Josef Pallas Part III Public Sector Communication and Practices 181 Introduction to Part III. Public Sector Communication and Practices 181 Heidi Houlberg Salomonsen 12. Public Sector Communication and Performance Management: Drawing Inferences from Public Performance Numbers 185 Asmus Leth Olsen 13. Change Management and Communication in Public Sector Organizations: The Gordian Knot of Complexity, Accountability, and Legitimacy 197 Helle Kryger Aggerholm and Christa Thomsen 14. Public Sector Organizations and Reputation 215 Jan Boon and Heidi Houlberg Salomonsen 15. Public Sector Communication: Risk and Crisis Communication 229 Finn Frandsen and Winni Johansen 16. Public Sector Communication and Strategic Communication Campaigns 245 Kelly Page Werder 17. Public Sector Communication and NGOs: From Formal Integration to Mediated Confrontation? 259 Tine Ustad Figenschou Part IV Public Sector Communication and Citizens 273 Introduction to Part IV. Public Sector Communication and Citizens 273 Karen B. Sanders 18. Citizen Engagement and Public Sector Communication 277 Paloma Piqueiras, Maria‐José Canel, and Vilma Luoma‐aho 19. Understanding the Role of Dialogue in Public Sector Communication 289 Karen B. Sanders and Elena Gutierrez‐García 20. Public Sector Communication and Citizen Expectations and Satisfaction 303 Vilma Luoma‐aho, Laura Olkkonen, and Maria‐José Canel 21. Public Sector Communication and Social Media: Opportunities and Limits of Current Policies, Activities, and Practices 315 Alessandro Lovari and Chiara Valentini 22. Citizen Communication in the Public Sector: Learning from High‐Reliability Organizations 329 Karen B. Sanders and María de la Viesca Espinosa de Los Monteros, 23. Public Sector Communicators as Global Citizens: Toward Diversity and Inclusion 345 Marianne D. Sison Part V Public Sector Communication Measurement and Evaluation 361 Introduction to Part V. Public Sector Communication Measurement and Evaluation 361 Jim Macnamara 24. The Fundamentals of Measurement and Evaluation of Communication 367 Anne Gregory 25. Measuring and Evaluating Media: Traditional and Social 383 Stefania Romenti and Grazia Murtarelli 26. Measuring and Evaluating Audience Awareness, Attitudes, and Response 405 Glenn O’Neil 27. Aligning and Linking Communication with Organizational Goals 417 Ansgar Zerfass, and Sophia Charlotte Volk 28. New Developments in Best Practice Evaluation: Approaches, Frameworks, Models, and Methods 435 Jim Macnamara Part VI Conclusion 455 29. Conclusion: A Vision of the Future of Public Sector Communication 457 Maria‐José Canel and Vilma Luoma‐aho Index 467

Autorenportrait

Dr. Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Research at JSBE, University of Jyväskylä, School of Business and Economics (JSBE), Finland. Her research on intangible assets, stakeholders and public sector organizations has been published widely in leading journals of corporate communication and public relations. María-José Canel, PhD, is Professor in Political & Public Sector Communication, University Complutense Madrid, Spain. She was Chief of the Cabinet of the Spanish Minister for Education, Culture and Sport. Dr. Canel has published widely in books and leading journals on government communication and intangible assets in the public sector.

Back cover copy

multidisciplinary collection on global public entity strategic communication Public sector communication research investigates the interaction between the public, governmental entities, and citizens within their sphere of influence. Today's public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop "communicative intelligence" in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: <ul> <li>Addresses the questions public sector communicators face today</li> <li>Summarizes the current state of public sector communication worldwide</li> <li>Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management</li> <li>Addresses global challenges and crises such as corruption and bureaucratic roadblocks</li> <li>Provides a framework for measuring communication effectiveness</li> </ul> Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.