Details

The Handbook of Communication and Corporate Social Responsibility


The Handbook of Communication and Corporate Social Responsibility


Handbooks in Communication and Media 1. Aufl.

von: Øyvind Ihlen, Jennifer Bartlett, Steve May

38,99 €

Verlag: Wiley-Blackwell
Format: EPUB
Veröffentl.: 24.08.2011
ISBN/EAN: 9781118078730
Sprache: englisch
Anzahl Seiten: 608

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.<br /> <br /> <ul> <li>Addresses a gap in the existing CSR literature</li> <li>Demonstrates the relevance of effective CSR communication for the management of organizations</li> <li>The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management</li> </ul>
About the Editors viii <p>Notes on Contributors ix</p> <p>Acknowledgments xxi</p> <p><b>Part I Introduction 1</b></p> <p>1 Corporate Social Responsibility and Communication 3<br /> <i>Øyvind Ihlen, Jennifer L. Bartlett and Steve May</i></p> <p>2 The Paradoxes of Communicating Corporate Social Responsibility 23<br /> <i>Sandra Waddock and Bradley K. Googins</i></p> <p><b>Part II Field Overviews 45</b></p> <p>3 Management, Communication, and Corporate Social Responsibility 47<br /> <i>Jennifer L. Bartlett and Bree Devin</i></p> <p>4 Public Relations and Corporate Social Responsibility 67<br /> <i>Jennifer L. Bartlett</i></p> <p>5 Organizational Communication and Corporate Social Responsibility 87<br /> <i>Steve May</i></p> <p>6 Marketing and Corporate Social Responsibility 110<br /> <i>Peggy Simcic Brønn</i></p> <p>7 Reputation Management and Corporate Social Responsibility 128<br /> <i>Mark Eisenegger and Mario Schranz</i></p> <p>8 Rhetoric and Corporate Social Responsibility 147<br /> <i>Øyvind Ihlen</i></p> <p><b>Part III Corporate Social Responsibility Communication in Action 167</b></p> <p><b>Concepts and Aspects</b></p> <p>9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170<br /> <i>Jacquie L’Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad</i></p> <p>10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188<br /> <i>Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath</i></p> <p>11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208<br /> <i>Günter Bentele and Howard Nothhaft</i></p> <p>12 Corporate Social Responsibility Communication and Dialogue 231<br /> <i>Urša Golob and Klement Podnar</i></p> <p>13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252<br /> <i>Majia Holmer Nadesan</i></p> <p>14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276<br /> <i>Juliana Raupp</i></p> <p>15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295<br /> <i>Augustine Pang, Angela Mak and Joanne Mui-Hean Lee</i></p> <p><b>Tools and Processes</b></p> <p>16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316<br /> <i>Robert L. Heath and Michael J. Palenchar</i></p> <p>17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338<br /> <i>Elise Perrault Crawford and Cynthia Clark Williams</i></p> <p>18 Communicating Corporate Social Responsibility through the Internet and Social Media 358<br /> <i>Paul Capriotti</i></p> <p>19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379<br /> <i>Alan A. Pomering</i></p> <p>20 New Partnerships for a New Generation of Corporate Social Responsibility 399<br /> <i>Melissa J. Bator and Cynthia Stohl</i></p> <p>21 Media Relations and Corporate Social Responsibility 423<br /> <i>Craig E. Carroll</i></p> <p>22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445<br /> <i>Sarah E. Dempsey</i></p> <p>23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467<br /> <i>Stefan Wehmeier and Friederike Schultz</i></p> <p><b>Part IV Commentaries and Conclusions 489</b></p> <p>24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491<br /> <i>Lars Thøger Christensen and George Cheney</i></p> <p>25 A Provocation: Thinking the “Social” into Corporate Social Responsibility 505<br /> <i>Shirley Leitch and Judy Motion</i></p> <p>26 Commentary: The View from Management 516<br /> <i>Güler Aras and David Crowther</i></p> <p>27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication 534<br /> <i>David Grant and Daniel Nyberg</i></p> <p>28 Conclusions and Take Away Points 550<br /> <i>Øyvind Ihlen, Jennifer L. Bartlett and Steve May</i></p> <p>Name Index 572</p> <p>Subject Index 580</p>
<p>"If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well.”-<i>Communication Director</i> magazine</p> <p>"An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike."<br /> -<i>Ethical Corporation m</i>agazine</p>
<p><b>Øyvind Ihlen</b> is Professor of Media and Communication at the University of Oslo.</p> <p><b>Jennifer Bartlett</b> is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology.</p> <p><b>Steve May</b> is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.</p>
While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how communication disciplines can make contributions to central research gaps in CSR literature. Contributions from leading scholars in PR, organizational communication, and management show how theories of discourse, cognitive psychology, and rhetoric enrich our understanding.
“This volume advances CSR research in two ways: the editors challenged the authors to confront its constituent paradoxes; and the respondents offered compelling critiques of the chapters in those terms.”<br /> - <i>Charles Conrad, Texas A&M University</i>

Diese Produkte könnten Sie auch interessieren:

Telecom For Dummies
Telecom For Dummies
von: Stephen P. Olejniczak
PDF ebook
19,99 €
Making Social Worlds
Making Social Worlds
von: W. Barnett Pearce
PDF ebook
36,99 €
Women and Media
Women and Media
von: Karen Ross, Carolyn M. Byerly
PDF ebook
58,80 €