Details
The Game Changer
How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen1. Aufl.
13,99 € |
|
Verlag: | Wiley |
Format: | EPUB |
Veröffentl.: | 21.01.2014 |
ISBN/EAN: | 9780730307662 |
Sprache: | englisch |
Anzahl Seiten: | 240 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<p>Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation.</p> <p>There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money).</p> <p>This book shows you how to take a third new approach – designing the work itself to be inherently motivating.</p> <p>Combining the best elements of three distinct fields—motivational science, game design, and agile management—this book shows you how to positively influence behaviour through better work and project design.</p> <p>This game changing book:</p> <ul> <li>Gives you a refreshing science-based approach to the classic challenge of motivation in the workplace</li> <li>Is ideal for any leader or manager looking to take their workplace culture in a new direction</li> <li>Includes practical advice for creating highly productive, motivated and innovative teams</li> <li>Is written by a motivation strategy and design expert who consults on leadership and change management to a wide range of clients – from the executives of multinational organisations, through to the directors of switched-on startups.</li> </ul> <p><i>The Game Changer </i>will show you how to unlock creative, productive and collaborative work. It is the perfect resource for forward-thinking leaders in organisations and teams focused on crafting a work culture that gets the best out of their people. </p>
<p>About the author xi</p> <p>Acknowledgements xiii</p> <p>The big question: How do you motivate people to do great work? xv</p> <p>How to use this book xxiii</p> <p><b>Part I: The motivation savvy-up</b></p> <p>1 A most alluring motivational folklore 3</p> <p>2 An imperative for change 23</p> <p>3 And yet . . . the big motivation gap 47</p> <p><b>Part II: Getting your game on</b></p> <p>4 The root of all game-changing hacks 79</p> <p>5 Get your head into the game 97</p> <p>6 A model game changer 123</p> <p><b>Part III: Changing the game</b></p> <p>7 Lift your game 141</p> <p>8 Change the game 163</p> <p>9 You, the game changer 189</p> <p>Index 193</p>
<p>Dr Jason Fox is a global authority on motivation strategy and design, and he’s on an epic quest to liberate the world from poorly designed work.</p> <p>After sneaking into the Ivory Towers of academia and levelling up with a PhD in record time, Jason now works with forward-thinking business leaders, showing them how to use the best elements of motivation science and game design to influence behaviour, drive progress and make clever happen.</p> <p>He has advised on motivation strategy, change management and good gamification design to a range of organisations — from multinational companies like PepsiCo, Gartner and Toyota; to the big banks, universities, mining, telecommunication and pharmaceutical companies; right through to grassroots educational organisations and savvy startups.</p> <p>Jason lives in Melbourne, Australia, the hipster capital of beards and good coffee. When not gallivanting around the world speaking at events (as the science-based alternative to the fist-pumping rah-rah motivational corporate speakers) or immersed in game-changing work with clients, Jason enjoys partaking in extreme sports like reading, coffee snobbery and <i>fruit ninja</i>.</p> <p> </p>
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