Details

The Future of Nonprofits

Innovate and Thrive in the Digital Age
1. Aufl.

von: David J. Neff, Randal C. Moss
31,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	21.03.2011
ISBN/EAN:	9781118063811
Sprache:	englisch
Anzahl Seiten:	272

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Beschreibungen

Titelbeschreibung

Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. <ul type="disc"> <li>Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization</li> <li>Provides nonprofits a look at the future of fundraising and communications trends into 2016</li> <li>Case studies highlight successes and failures</li> <li>Highlights the power and strength of Social Media</li> <li>Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees</li> <li>Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future</li> </ul> This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

Inhaltsverzeichnis

Acknowledgements ix Introduction xi Part I Definitions and Strategies 1 Chapter 1 Innovate, or Die 3 Chapter 2 What is Innovation? 21 Chapter 3 Innovation as Your Strategy for Success 39 Chapter 4 What is Driving Your Innovation? Technology, Society, and Innovation 55 Part II The Three Pillars of Innovation 77 Chapter 5 Awareness 79 Chapter 6 Structure: Into the Belly of the Beast 103 Chapter 7 Staffing: The Right People, the Right Skills, and the Right Roles 125 Part III Implementation and Future Considerations 147 Chapter 8 Starting Your Innovation Projects: Managing Innovation at Your Organization 149 Chapter 9 The Future of Fundraising: New Money from New Donors in New Ways 169 Chapter 10 The Future of Communications 193 Chapter 11 In Conclusion 215 Appendices 221 Appendix 1 Sample of Job Descriptions 223 Appendix 2 Organization Innovation Index Quiz 227 Appendix 3 Are You Looking to the Future? 231 The Future of Nonprofits: The Comic Book 233 Index 239

Autorenportrait

DAVID J. NEFF is the creator and CEO of Lights. Camera. Help., the world's first nonprofit organization dedicated to encouraging other cause-driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the Austin American-Statesman. RANDAL C. MOSS pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006–2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.

Back cover copy

In 2009, a group in the United Kingdom did something extraordinary. They held a Tweetup (using Twitter to gather friends for a meeting) to support one of their favorite charities, Charity Water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. Globally, the Twestival raised more than $250,000, providing the funds needed to bring access to clean water to more than 17,000 people. Learn how your nonprofit can discover new revenue streams, improve your constituent relations and become an engine of innovation with The Future of Nonprofits: Innovate and Thrive in the Digital Age. Providing both inspiration and tactical advice to nonprofit leaders, program managers, staff, philanthropists, foundations, and new media professionals, The Future of Nonprofits shows you how to remake and reshape your nonprofit's culture, structure, and staff to become a more modern, nimble, and lean organization. This comprehensive playbook demonstrates how to create and launch a new, more flexible, innovative organization that is better equipped to embrace and leverage today's digital technologies. Authors David J. Neff and Randal C. Moss share their decades of experience creating innovative digital marketing, community building, social media, fundraising, and developing engagement projects and programs for the American Cancer Society, the AIDS Research Alliance, Planet Cancer, United Way, and Goodwill, among many others, to provide you with the tools, skills, and knowledge to grow and drive your nonprofit's mission. Neff and Moss offer a wealth of insights into their methodologies and the projects and programs that inspire them. They dispense practical and tactical advice on how to begin and sustain a culture of innovation, how innovation pays, and how to evaluate the impact of your innovation efforts. They also show you how to present and sell the concepts to your organization's leadership at both the field and board levels. Rich with case studies and experience gained from the authors' real-life successes and failures, the book concludes with actionable, concrete advice on how to create an organization that is ready and primed to grow and thrive on innovative ideas that reap results. Make the most of today's digital marketing opportunities with the help of The Future of Nonprofits.