Details

The Dynamics of Business Behavior

An Evidence-Based Approach to Managing Organizational Change
1. Aufl.

von: Beirem Ben Barrah, Philip Jordanov
22,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	27.03.2024
ISBN/EAN:	9781394196579
Sprache:	englisch
Anzahl Seiten:	288

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Beschreibungen

Titelbeschreibung

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice. Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses: <ul> <li>The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data</li> <li>The most common myths that leaders accidentally buy into as they guide their organizations</li> <li>Case studies of contemporary companies overcoming challenges using brain and behavior science</li> </ul> A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

Inhaltsverzeichnis

Foreword by Bas Zwart ix Preface by Paul Gibbons xiii Acknowledgments xvii Introduction 1 Part I Bridging Two Disciplines 13 Chapter 1 Managing Organizational Change 15 Chapter 2 Think Like a Behavioral Scientist 37 Chapter 3 Behaviorally Informed Change Management 61 Chapter 4 Evidence-Based Change Interventions 77 Part II Eighteen Interventions for Six Change Areas 93 Chapter 5 Planning and Risk Management 95 Chapter 6 Narrative and Communication 117 Chapter 7 Leadership Support 143 Chapter 8 Stakeholder Engagement 165 Chapter 9 Measuring Change 189 Chapter 10 Learning and Development 215 Conclusion: Toward Behaviorally Informed Organizations 241 Notes 245 About the Authors 253 Index 255

Autorenportrait

BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.

Back cover copy

“This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it.” —DILIP SOMAN, Canada Research Chair in Behavioural Science and Economics, and Director, BEAR HARNESS THE LATEST BRAIN AND BEHAVIORAL SCIENCE TO DRIVE MORE EFFECTIVE CHANGE MANAGEMENT The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change brings together the art of change—where creativity, meaning, and imagination are leveraged—with the latest research and findings in behavioral science, uncovering the profound impact they have on our ability to adapt, learn, and embrace change and unlocking the secrets to transforming organizations with a human-centric and evidence-based approach. Written by entrepreneur Beirem Ben Barrah and cognitive neuropsychologist Philip Jordanov, this book explores the fundamentals of the brain and behavior and how to think and approach problems from the mindset of a behavioral scientist, along with how neuroscience relates to business principles like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Practical how-to guides and instructions for implementation are included to help you apply these concepts to improve your own organization. The Dynamics of Business Behavior earns a well deserved spot on the bookshelves of business leaders and professionals, especially those involved in Management, P&O/HR, or Innovation, seeking to inspire, engage, and navigate change in ways that resonate deeply with people and chart a course that steers their organization towards growth and success.

Unpublished endorsement

"This book tackles the elephant in the room of change management. Change is impossible without behaviour change, and this book shows us precisely how to achieve it." - Dilip Soman, Canada Research Chair in Behavioural Science and Economics & Director, BEAR