Details

The Design Thinking Quick Start Guide


The Design Thinking Quick Start Guide

A 6-Step Process for Generating and Implementing Creative Solutions
1. Aufl.

von: Isabell Osann, Lena Mayer, Inga Wiele

17,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 11.02.2020
ISBN/EAN: 9781119679875
Sprache: englisch
Anzahl Seiten: 144

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.
I How do I use this book? 11 II What’s All This About Creativity? 17 III What is a Design Challenge ? 25 01 Phase One – Understand 31 02 Phase Two – Observe 39 03 Phase Three – Synthesize 47 04 Phase Four – Ideate 63 05 Phase Five – Prototype 75 06 Phase Six – Test 85 IV Documentation – Iteration 93 V Team 103 VI Sample Agendas 115 VII About the Authors 119 VIII References 123
Isabell Osann is a consultant, coach, and Professor of Management and Organization. Lena Mayer is a Design Thinking Coach and researcher at the University of Potsdam in Germany. Inga Wiele is cofounder and head of a strategy consulting firm, and a design thinking trainer.
TEAM TOOLS AND ACTIVITIES CHECKLISTS SAMPLE WORKSHOP AGENDAS PRAISE FOR THE DESIGN THINKING QUICK START GUIDE "This book is a perfect entry point to the world of design thinking. It enables people with no prior knowledge to immediately start working with the methodology and experimenting and testing the various elements of it—just as Design Thinking should be! It teaches design thinking with creativity, fun, and 'learning by doing' instead of lengthy theory." —Susanne Engler, Linde plc, Digital Transformation & Enablement "Implementing design thinking can be a long and rocky road in organizations. The??Design Thinking Quick Start Guide is a very helpful training kit with hands-on tools and step-by-step instructions to help you get started in your journey to meaningful innovation." —Falk Uebernickel, Professor of Design Thinking and Business Innovation, Hasso Plattner Institute "This book is ideal for moderators and facilitators. Its compact format has a logical and visually appealing structure, which is perfect for practitioners who want to get to work. It provides all the important information in a nutshell and allows for further exploration??with additional resources." —Michael-Georg Schmidt, Head of Development Innovation Excellence, BASF SE "The Design Thinking Quick Start Guide offers more than just a simple and compact introduction to Design Thinking. The visuals and structure also introduce the important mood and approach of Design Thinking. It provides helpful templates, checklists, and reflections for all phases of Design Thinking." —Kamaliah Kasmaruddin, Director of d.school Malaysia A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutions shows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. It is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Learn how to generate new ideas Spur innovation with checklists for brainstorming and implementation Lead your team in a proven process for doing creative work Whether you're new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.

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