Details

The Data Asset

How Smart Companies Govern Their Data for Business Success
Wiley and SAS Business Series, Band 24 1. Aufl.

von: Tony Fisher
28,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	15.06.2009
ISBN/EAN:	9780470508008
Sprache:	englisch
Anzahl Seiten:	240

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Beschreibungen

Titelbeschreibung

An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset. Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers <ul> <li>Risk mitigation</li> <li>Cost control</li> <li>Revenue optimization</li> <li>Undisciplined and reactive organizations</li> <li>Proactive organizations</li> <li>Analysis, improvement, and control technology</li> </ul> Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.

Inhaltsverzeichnis

Fore! word, by Ron Powell vii Acknowledgments xi Introduction xv Part One Building the Business Case for Data Governance 1 Chapter 1 Making the Case for Better Data 3 Chapter 2 Risk Mitigation: How Quality Data Keeps Your Company Out of Trouble 19 Chapter 3 Controlling Costs with Accurate and Reliable Data 31 Chapter 4 Optimizing Revenue with Quality Data 47 Part Two The Data Governance Maturity Model 61 Chapter 5 Governing Your Data 63 Chapter 6 Undisciplined Organizations: Disasters Waiting to Happen 77 Chapter 7 Reactive Organizations: Trying to Get Beyond Crisis Mode 87 Chapter 8 Proactive Organizations: Reducing Risk, Avoiding Uncertainty 97 Chapter 9 Governed Organizations: Trust in Data Pays Multiple Benefits 111 Part Three Utilizing People and Processes to Achieve a Quality Culture 119 Chapter 10 The Quality Culture 121 Chapter 11 People 129 Chapter 12 Processes 143 Part Four Closing the Loop: Selecting the Right Technology for Your Organization 163 Chapter 13 Undisciplined Organizations: Discovering the Value of Data Quality Tools 165 Chapter 14 Reactive Organizations: Choose the Technology That Gets the Most from Your Applications 181 Chapter 15 Proactive Organizations: Bridging the Chasm and Becoming Proactive 191 Chapter 16 Governed Organizations: Moving Beyond Data to Business Process Automation 201 Glossary 209 Index 213

Autorenportrait

Tony Fisher is President and CEO of DataFlux, a wholly owned subsidiary of SAS, that enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided DataFlux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.

Back cover copy

"If we accept that the key assets of today's organizations lie in data, information, and human intellectual capital, then we must also recognize that harnessing these assets requires a relentless focus on data quality and data governance. I simply don't see another reasonable alternative for a business looking to exploit this latent value. Tony Fisher's book manages to put forward this case in a compelling way without the usual vendor recourse to technology for the sake of technology." —Ian Charlesworth, Practice Leader, Ovum Software "Especially for businesses with massively complex day-to-day marketing risk, and channel decisioning, until data quality is understood as having the potential to be the deciding factor in whether a business succeeds or fails against its competition, it will always be seen as a support function. The Data Asset positions data quality as being that deciding factor. The Data Asset has taken data quality beyond an IT function to the C-level, which, unless this is done, never seems to get accomplished." —Peter Harvey, CEO, Intellidyn "The phrase 'data as a corporate asset' has been adopted by business and IT professionals alike. Finally, there's a book that deconstructs the phrase and gets to the meat of what matters: information as a business enabler. Tony's book not only justifies a newfound investment in data, it explains why the time for formal and sustained information management has come. And not a moment too soon." —Jill Dyché and Evan Levy, cofounders of Baseline Consulting and authors of Customer Data Integration "In this book, Tony Fisher has provided an articulate presentation of the wide range of business impacts attributable to the absence of organizational data quality management, and then provides a practical guide for baselining and improving enterprise data governance. Tony's years of experience in helping organizations have infused this text with many valuable recommendations that will lead to continual organizational maturation and improvement in the value of the enterprise data asset." —David Loshin, President of Knowledge Integrity, Inc., and author of Master Data Management and Enterprise Knowledge Management