Details

The China Factor

Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy
1. Aufl.

von: Amy Karam, Ken Wilcox
19,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	13.05.2016
ISBN/EAN:	9781119274247
Sprache:	englisch
Anzahl Seiten:	304

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Beschreibungen

Titelbeschreibung

The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You’ll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. <ul> <li>Grow and maintain an Innovation Advantage using 5 models</li> <li>Learn from disruptors how to win your emerging markets customers</li> <li>Understand the power of politics in business</li> <li>Develop a deeper Culture IQ to expand your customer base</li> <li>Use a 5-part Strategic Framework to formulate new sales tactics</li> </ul> You’re already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation – they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game.

Inhaltsverzeichnis

Foreword by Ken Wilcox xi Introduction 1 SECTION I State of Affairs 13 CHAPTER 1 The Art of War . . . and Money 15 CHAPTER 2 East and West: The Current State of Affairs 21 CHAPTER 3 How China Came Up the Ladder (and So Quickly) 29 CHAPTER 4 The West No Longer Rules 35 CHAPTER 5 Introduction to the Marketing Framework for Our Analysis 41 SECTION II China 49 CHAPTER 6 How the Chinese Do Business à la the 5Ps: A Brief Summary 51 CHAPTER 7 Market Segmentation and Target Market Selection + China’s Market Penetration Approach 57 CHAPTER 8 China: Product => Solution and Innovation 65 CHAPTER 9 China: Price => Value-Add 73 CHAPTER 10 China: Place => Partnerships 85 CHAPTER 11 China: Promotion => Customer Relationships and Culture 93 CHAPTER 12 China: Politics => The 5th P—The Geopolitical Dimension 105 SECTION III The West 113 CHAPTER 13 Recommendations for the West and Application of the 5Ps 115 CHAPTER 14 The West: Product => Solution and Innovation 119 CHAPTER 15 The West: Price => Value-Add 131 CHAPTER 16 The West: Place => Partnerships 143 CHAPTER 17 The West: Promotion => Customer Relationships and Culture 151 CHAPTER 18 The West: Politics => The Geopolitical Dimension 167 CHAPTER 19 Innovation Models: West and East 185 CHAPTER 20 The West: Positioning 205 SECTION IV Case Studies 217 CHAPTER 21 Frenemies: If You Can’t Beat Them, Join Them 219 Conclusion 239 Acknowledgments 241 Appendix A 243 Appendix B 245 Notes 253 Bibliography and Further Reading 261 About the Author 267 Index 269

Autorenportrait

AMY KARAM is a highly sought–after speaker, consultant, author, and corporate instructor of Stanford University courses, as well as her own workshops. As a strategy consultant, she equips startups and established corporations to succeed in global markets with actionable strategies and execution plans. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, AT&T, and Bell.

Back cover copy

THE CHINA FACTOR The Western world has been a hub of power, influence and authority for decades. The East, however, has upset the balance. After years of evolving as an emerging economy, China has impacted the dominance of the West—especially in the business world. In order to remain competitive in the global marketplace, Western companies must uphold their innovation advantage by evolving their approach to creating new products as well as the way they do business abroad. The China Factor is your in-depth guide to the best practices and tools for remaining competitive globally in the face of new competitors who are playing by different rules. First-hand experience and compelling case studies show how real companies are using the covered strategies and tactics to succeed in their industries, and clearly illustrate why Western companies need to do business differently in order to maintain and grow their economic positions. Learn how Cisco expanded from the West to the East, why Pinnacle Engines was able to leapfrog directly into the Eastern market, and what made it possible for Xiaomi to go from a startup to the third biggest smartphone manufacturer globally… in only five years. The concept of a shared, worldwide marketplace has taken hold and the new opportunities for growth are innumerable. This indispensable toolbox of solutions ensures that you will have every advantage to navigate and succeed in the new global business environment. Authoritative advice details ways Western companies can improve their strategies on a global scale and practical guidance takes you through five innovation models you can use at your company. Put yourself ahead of the curve with: <ul> <li>Effective actions you can apply at the micro level to improve your company's strength when competing in both emerging markets and developed markets.</li> <li>In-depth explanations of how Chinese and other emerging entrants capture new markets—and a five-part strategic framework of tactics that the West can leverage.</li> <li>Demystifying descriptions of how and why leading-edge companies are converging strategies and best practices.</li> </ul>

Unpublished endorsement

"The China Factor is right on the mark. It addresses a real need, one that very few others are tackling—the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared.The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy...." —Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank "The China Factor's case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined." —SIMON KHALAF, SVP, Yahoo Inc. "The China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in OECD countries, China or emerging market countries." —DR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University "High tech companies need to shift their innovation approach when going global and The China Factor is the ultimate guide to sustainable success in Emerging Markets. Innovation does not apply solely to products but also to business strategies, especially when looking at international expansion." —Jean-Baptiste Su, technology columnist, Forbes "A refreshing handbook for anyone interested in competing in the new global economy." —CALESTOUS JUMA, Harvard Kennedy School, Professor of the Practice of International Development "This work is a compelling guide into the complexity and the great rewards of doing business in Emerging Markets—and for those who are looking for new growth opportunities for both products as well as services. The China Factor is the ultimate guide into sustainable success in Emerging Markets." —ANTHONY R. VONSÉE, former Managing Director Sales, Emerging Africa, Cisco Systems "Amy Karam has done the business community a huge favor by making sense of many of the trends which are reshaping the global environment at a breathtaking rate, and then offering her thoughts on how to take advantage of the opportunities." —BRUCE PICKERING, VP Global Programs, Asia Society, Northern California "In The China Factor, Amy Karam discusses how the way we innovate has changed and evolved. It can no longer be done in isolation but involves going beyond international borders. As she points out, learning about the culture and uniqueness of new markets and tapping into what has worked (and what has not!) in other regions is critical to success." —Sangeeta Anand, SVP Product Management and Marketing, F5 Networks "I especially liked Karam's advice on using U.S. Government resources—an often overlooked force multiplier for American businesses, and how best to leverage your own company's Government Affairs groups to succeed. This is a must-read!" —FRED SCHWIEN, former Executive Secretary of the U.S. Department of Commerce and Boeing Executive "Amy was directly involved in developing a sales strategy customer by customer for several years. She lived and breathed the battle of protecting existing accounts, or winning new accounts with a competitor whose price was a fraction of Cisco's." —Tam Dell'Oro, CEO of Dell'Oro Group "I loved this book. The China Factor will provide you specific guidance and invaluable insights for expanding your business and achieving success globally." —Nanette J. Bulger, CEO, executive director of the Strategic and Competitive Intelligence Professionals (SCIP) Association "For today's global strategists, Amy Karam's book, The China Factor, offers compelling insights into how to effectively win in the 21st century. In addition to the traditional 4 Ps of marketing, she explores a fifth P, the P called politics, which US-based organizations need to recognize, leverage, and occasionally counteract in order to be competitive. The China Factor blazes a new trail for business to follow in striving to achieve global success." —Dr. Juan P. Montermoso, professor of Practice in Marketing, Leavey School of Business, Santa Clara University "Amy Karam is a visionary writer! As a global mentor, not only am I going to use it myself as a reference, but will also suggest it to start-ups to use it as a guide! She has eloquently highlighted how to harness competition, partnerships and cross-cultural learning to stimulate innovation & business success." —Hulya Koc, Serial Entrepreneur, Angel Investor & Global Mentor, co-founder of Keiretsu Forum Istanbul Chapter