Details

The Art of Retail Buying


The Art of Retail Buying

An Insider's Guide to the Best Practices from the Industry
1. Aufl.

von: Marie-Louise Jacobsen

40,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 20.12.2011
ISBN/EAN: 9781118178690
Sprache: englisch
Anzahl Seiten: 424

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p>Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximizing profit, which is achieved through anticipating customer needs and responding rapidly to immediate issues. It involves complex data analysis, liaison with the stores operation teams and balancing store stock levels.</p> <p>To succeed as a professional buyer, you will need strong analytical and numerical skills, an interest and understanding of consumer demands and strong commercial awareness. You also need to have an ability to understand and prioritize issues quickly and efficiently. Progression into the Merchandising function also involves the ability to manage change. The better equipped you are in your buying function the better you will be able to adapt to these changes. The best change of all is to graduate from a good buyer to an outstanding one!</p> <p>To handle the complexity of data and to enable you to contribute effectively in the critical role of a buyer, you need the right skill-sets and a right mind-set. Both of which can be learned in <b><i>The Art of Retail Buying.</i></b></p> <p>This easy to read guide is written in a concise & pictorial style with colorful images that enables you to follow step-by-step each function of a buyer. <i><b>The Art of Retail Buying</b></i> will inspire you, motivate you and encourage you towards merchandising excellence!</p>
<p>Dedication vii</p> <p>Acknowledgments ix</p> <p>Introduction xi</p> <p>Chapter 1: Retail Formats 1</p> <p>Chapter 2: Qualifications- Qualities- Abilities 11</p> <p>Chapter 3: The Buyer's Roles 29</p> <p>Chapter 4: Management Expectations 39</p> <p>Chapter 5: Retail Math 53</p> <p>Chapter 6: Budgeting 75</p> <p>Chapter 7: Assortment Planning 95</p> <p>Chapter 8: Anticipating Consumer Trends 127</p> <p>Chapter 9: Forecasting Customer Demands 139</p> <p>Chapter 10: Central Buying 157</p> <p>Chapter 11: The True Essence of Buying 171</p> <p>Chapter 12: Buying Merchandise 195</p> <p>Chapter 13: Brand Strategy 243</p> <p>Chapter 14: Managing Suppliers 265</p> <p>Chapter 15: Negotiation 273</p> <p>Chapter 16: Retail Shrink: The Bare Truth 287</p> <p>Chapter 17: Lending By Example 307</p> <p>Chapter 18: Business Communication 317</p> <p>Appendix 1: International Trade Fairs 341</p> <p>Appendix 2: Common Terms from The World of Fashion 347</p> <p>Appendix 3: Catalog of Colors 365</p> <p>Appendix 4: Common Shipping Terms 375</p> <p>Glossary 387</p> <p>Index 393</p>
<b>Marie-Louise Jacobsen</b> has more than 28 years of international marketing experience in retailing and merchandising. Part of her career in the retail industry was spent in Asia where she was the General Manager of Merchandising for Robinsons & Co. Singapore for 16 years. Prior to that Marie-Louise worked in Denmark as an International Marketing Manager for Royal Copenhagen Retail, and as Vice-Director with AC Illums A/S in Copenhagen.

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