Details

The Art and Style of Product Photography


The Art and Style of Product Photography


1. Aufl.

von: J. Dennis Thomas

25,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 17.12.2013
ISBN/EAN: 9781118721629
Sprache: englisch
Anzahl Seiten: 288

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>High quality images sell products. Here's how you do it.</b></p> <p>From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career.</p> <ul> <li>Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more</li> <li>The author is a professional photographer whose work has been published in major U.S. magazines including <i>Rolling Stone</i>, <i>Elle</i>, <i>W Magazine</i>, and <i>US Weekly</i></li> <li>Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more</li> <li>Gives new and even experienced photographers the tools they need to build careers in product photography</li> </ul> <p>Take photographs that impress, intrigue, dazzle, and sell with <i>The Art and Style of Product Photography</i>.</p>
<p>Chapter 1 Choosing The Essential Equipment 2</p> <p>Chapter 2 Selecting Lighting Equipment 26</p> <p>Chapter 3 Controlling and Evaluating Exposure 56</p> <p>Chapter 4 Controlling and Directing Light 78</p> <p>Chapter 5 Using Backgrounds, Sets, and Props 100</p> <p>Chapter 6 Assembling the Necessary Supplies 114</p> <p>Chapter 7 Composing an Image to Suit the Product 124</p> <p>Chapter 8 Applying Special Techniques for Reflective Products 150</p> <p>Chapter 9 Applying Special Techniques for General Products 214</p> <p>Chapter 10 Capturing, Editing, and Processing Images 246</p> <p>Understanding Camera Modes 260</p> <p>Glossary 266</p> <p>Index 272</p>
<b>J. Dennis Thomas</b> is a freelance photographer with nearly 25 years of experience. The author of more than a dozen Digital Field Guides, he is known for his work as a concert and celebrity photographer as well as his product and editorial photography. His images have appeared in Rolling Stone, Elle, W Magazine, and US Weekly. Learn more at http://jdt-photo.com
<p><b>learn how to build your skills as a product photographer</b></p> <p>It's no secret; good photography sells products. That's why it's in demand. If you want to pursue the interesting and challenging field of product photography, this book covers everything you need to know, including necessary equipment, techniques, post-processing, and much more.</p> <ul> <li>Review the best cameras, lenses, and lighting equipment for photographing products</li> <li>See how to create appealing effects with exposure and lighting</li> <li>Showcase the product with backgrounds, sets, and props that establish context</li> <li>Understand the effect of camera angle and composition</li> <li>Master techniques for photographing glass, gemstones, liquids, textured fabric, electronics, and food</li> <li>Learn the advantages of shooting tethered, how to safely store your images, and how to develop your own post-processing workflow</li> </ul>

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