The 7 Secrets of Neuron LeadershipWhat Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams
Leadership techniques backed by the world's most effective teams The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former U.S. Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results. Throughout, you'll gain insightful perspective from military and business leaders about what does—and doesn't—work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success. Gain insight from top business and military leaders Explore ancient Greek philosophy on team building Discover helpful truths from modern neuroscience research Learn to communicate, educate, and motivate more effectively Effective teamwork begins with building the right team, and leading with the right kind of leadership for that particular team. The 7 Secrets of Neuron Leadership shows you how to put the right players in place and give them the support, guidance, and direction they need to bring home exceptional results.
Foreword 3 Introduction 7 Chapter 1: The Secret of Persuasion 17 Chapter 2: What Leaders Need to Know About the Brain 25 Chapter 3: “Shrinking” Leadership 42 Chapter 4: Dorothy’s Journey 64 Chapter 5: Playful Toto 93 Chapter 6: Generous Tin Woodsman 123 Chapter 7: Our Beliefs 142 Chapter 8: Passionate Wizard 148 Chapter 9: Courageous Lion 179 Chapter 10: Our Needs 202 Chapter 11: Authoritative Wizard 206 Chapter 12: Wise Scarecrow 233 Chapter 13: Our Helpers 255 Chapter 14: Dorothy’s Revelation 261 Chapter 15: Facts Tell, Stories Sell 282 Chapter 16: The Eighth Secret 293 Chapter 17: Decisions, Decisions 306 Chapter 18: Conclusion 315 Notes 322
W. CRAIG REED is an award-winning sales, marketing, and leadership consultant and executive coach, a former U.S. Navy Diver, and the New York Times bestselling author of eight books, including the critically acclaimed Red November. Reed has provided executive consulting and coaching for Adobe, Apple, Avnet, Booz Allen Hamilton, Cisco, HP, IBM, SAP, Symantec, and dozens of other firms. His Neuron Principles have been successfully adopted and proven across more than 500,000 professionals and 50,000 organizations worldwide. Reed was a former vice president and board director for the Silicon Valley American Marketing Association and is the co-founder of the Us4Warriors Foundation— San Diego County's number one Veteran's Non-profit. Proceeds from his books benefit this foundation.
The latest research validates that improving your team's leadership abilities can dramatically improve performance and revenue. Likewise, ignoring this critical need can have serious consequences, including: 44% lower company revenue (Gallup) 50% less employee productivity (Gallup) 67% of employees are disengaged (Gallup) 81% of workers rate their boss as bad or average (Barna Group) Dozens of books have been written about team leadership, yet most organizations still experience serious leadership issues. In fact, only one in five workers give their leaders high marks. Hundreds of authors and experts have claimed to possess the golden key that unlocks the secret to solving this dilemma. Virtually all of them offer mountains of research, knowledge, and recommendations, but they also require adopting entirely new habits and ways of thinking. Doing so is difficult if not impossible when so many other priorities vie for a leader's time and energy. The 7 Secrets of Neuron Leadership solves this problem by offering a seat next to a select group of renowned neuroscientists, decorated military commanders, and successful business leaders who share their insights on building high-performing teams. For current or aspiring team leaders, this book offers startling new ways to train your brain by allowing you to better understand how your mind works considering recent neuroscientific discoveries. It also provides insights from dozens of top military commanders who have led small teams in some of the most demanding and dangerous environments imaginable. Many are now CEOs or senior executives with large firms. Finally, it reveals ancient wisdom passed down from the Greeks that can improve your ability to lead teams with passion, compassion, and love. With this informative, revealing, and often humorous reference, you can learn how to: Raise someone's oxytocin and dopamine levels to dramatically improve trust and productivity Use Mirror Neurons to impart the right leadership examples for others to emulate Raise GABA and serotonin levels to reduce stress and improve rational problem-solving Use SEAL Team tactics with a Neuron Decision Matrix to better plan and execute Leverage the seven forms of Greek love to improve morale and team productivity Adjust your leadership style to specific Neuron Profiles to better communicate and motivate The 7 Secrets of Neuron Leadership delivers a comprehensive road map to becoming a revered team leader who communicates, educates, and motivates far beyond the rest of the pack. Through in-depth explanations illustrated with clarifying examples and expert research, you'll be guided through each of the seven neuron leadership principles and provided with unique and powerful templates, tools, and instructions that can help transform the way you lead teams.
"Even more inspiring than The Go-Giver!" —MALCOLM BOYES, former producer of Entertainment Tonight THE SCIENCE AND SECRETS TO WIN THE HEARTS AND MINDS OF EVERYONE YOU LEAD The 7 Secrets of Neuron Leadership offers insightful and unique new perspectives on team leadership that have been proven over the past decade across 500,000 professionals and 50,000 organizations worldwide. W. Craig Reed leverages more than two decades as a business executive and consultant for some of the world's most successful firms to deliver an inspiring, informative, and often humorous journey that combines the latest neuroscientific leadership research with ancient Greek wisdom and proven leadership tactics employed by C-Level executives and top military commanders. Some of the leaders interviewed for this book include a former Deputy Secretary of Defense, NASA Administrator (CEO), Secretary of the Navy, Vice Commandant of the Coast Guard, 3-Star Generals, Navy SEAL officers, CEOs, CIOs, CMOs, and executives from leading firms like Alaska Airlines, Amgen, Gold's Gym, HP, Huntington Ingalls, IBM, Oracle, Starbucks, and many others. If you loved The Go-Giver, you'll be touched by inspirational stories from military leaders who reveal battle-tested leadership insights. If you raved about The Seven Habits of Highly Effective People, you'll learn how to motivate teams to perform at their best by using seven astonishing secrets about Mirror Neurons and Aristotle's Persuasion Model. And if you're a fan of The One Minute Manager, you'll discover that it takes less than one minute to foster trust and improve productivity by raising your team's oxytocin and dopamine levels. "The 7 Secrets of Neuron Leadership uniquely unearths interesting and inspirational enlightenment offered by modern neuroscientists, ancient sages, and top military commanders who are now C-level executives to illustrate what separates great and revered leaders from the rest of the pack." —GORDON R. ENGLAND, former Deputy Secretary of Defense, Deputy Secretary of Homeland Security, 72nd and 73rd Secretary of the Navy "The 7 Secrets of Neuron Leadership threads together a decidedly unique outlook on leadership that transcends the simplistic, shopworn, circular debate as to whether leadership traits are genetic or developed. In this work, a wholly different, more informed outlook emerges." —SEAN O'KEEFE, 10th NASA Administrator (CEO) and 69th Secretary of the Navy "The 7 Secrets of Neuron Leadership is the new millennium's The Seven Habits of Highly Effective People. If you want to improve your ability to lead teams, start by reading this book today."—JAMES ROLLINS, #1 New York Times bestselling author of The Seventh Plague "The 7 Secrets of Neuron Leadership is a powerful examination of how the mind can work to ignite leaders to lead themselves, their families, their teams, and their organizations. W. Craig Reed masterfully blends the research, powerful examples and stories, and interviews into a leadership masterpiece that is sorely needed." —JOHN MATTONE, Bestselling Author, #1 Authority on Intelligent Leadership and World's #2 Ranked Executive Coach
The 7 Secrets of Neuron Leadership is a powerful examination of how the mind can work to ignite leaders to lead themselves, their families, their teams, and their organizations. W. Craig Reed masterfully blends the research, powerful examples and stories, and interviews into a leadership masterpiece that is sorely needed. -John Mattone-Bestselling Author, #1 Authority on Intelligent Leadership and World's #2 Ranked Executive Coach
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