Details

Success as a Real Estate Agent for Dummies - Australia / NZ


Success as a Real Estate Agent for Dummies - Australia / NZ


Australian and New Zealand Edition

von: Terri M. Cooper, Dirk Zeller

17,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 21.07.2014
ISBN/EAN: 9780730309123
Sprache: englisch
Anzahl Seiten: 384

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>Your no-nonsense guide to becoming a successful real estate agent in the Australian and New Zealand markets<br /></b> <p>As the Australian and New Zealand housing markets begin to recover, now is the time to make the jump to your new career as a real estate agent. If you're already an agent, it's a great time to sharpen your skills and increase your commissions. <i>Success as a Real Estate Agent For Dummies</i> provides the foundation and advice you need to become a real estate superstar. Written specifically for agents and potential agents in Australia and New Zealand, this handy, plain-English guide gives you all the tools you need to bring in new prospects, close sales, build a referral base, plan open houses, present and close listing contracts, and give yourself a leg up on the competition. Whether you want to get involved in commercial or residential real estate, you'll find all the guidance you need to do it right.</p> <ul> <li>Includes handy tips and tricks for working with buyers</li> <li>Offers practical advice on prospecting and generating leads online, including how to use social media</li> <li>Presents tried-and-true tactics and fresh ideas for closing deals</li> </ul> <p>Whether you're looking to get started in real estate, or you're a working agent who wants to up your game, <i>Success as a Real Estate Agent For Dummies</i> gives you the tools and insight you need to compete—and succeed.</p>
<p>Introduction 1</p> <p><b>Part I: Getting Started with Real Estate Sales Success 7</b></p> <p>Chapter 1: Discovering the Skills of a Successful Sales Agent 9</p> <p>Chapter 2: Selecting the Right Company 25</p> <p>Chapter 3: Becoming a Marketplace Expert 47</p> <p><b>Part II: Generating Leads for Buyers and Sellers 59</b></p> <p>Chapter 4: Prospecting Your Way to Listings and Sales 61</p> <p>Chapter 5: Using Social Media to Create an Online Presence 83</p> <p>Chapter 6: Generating Referrals 97</p> <p>Chapter 7: Traditional Lead Targets That Work: Expired, Withdrawn and FSBO Listings 119</p> <p>Chapter 8: Using an Open House as a Prospecting Tool 143</p> <p><b>Part III: Developing a Winning Sales Strategy 161</b></p> <p>Chapter 9: Conducting a Quality Listing Presentation 163</p> <p>Chapter 10: Getting the House Ready for Showing 191</p> <p>Chapter 11: Marketing Yourself and Your Properties 211</p> <p>Chapter 12: Negotiating the Contract and Closing the Deal 239</p> <p><b>Part IV: Running a Successful Real Estate Business 257</b></p> <p>Chapter 13: Staking Your Competitive Position 259</p> <p>Chapter 14: Keeping Clients for Life 277</p> <p>Chapter 15: Maximising Your Time 303</p> <p><b>Part V: The Part of Tens 327</b></p> <p>Chapter 16: Ten (Almost!) Must-Haves for a Successful Real Estate Agent 329</p> <p>Chapter 17: Ten Bulletproof Tips for Listing Presentations 335</p> <p>Chapter 18: Ten Tips for Navigating Distressed Sales 343</p> <p>Appendix: Useful Resources and Websites 351</p> <p>Index 353</p>
<p><b>Terri M. Cooper</b> has been a highly successful sales agent for over 17 years, and is the principal and founder of Real Estate Mastery (Australia and NZ), which offers customised nationally accredited real estate courses. <b>Dirk Zeller</b> is a bestselling author and one of the leading real estate agents in North America. He is the founder of Real Estate Champions — a well-respected real estate coaching company with clients worldwide.</p>
<p><b><i>Learn to:</i></b></p> <ul> <li>Develop and implement vital skills for real estate sales success</li> <li>Generate leads using proven prospecting strategies</li> <li>Market your properties, negotiate contracts and close sales like a pro</li> <li>Establish and run a successful real estate business</li> </ul> <p><b>Succeed in your real estate sales career with this essential guide</b></p> <p>If you’re looking to start a new career in real estate sales or keen to move your business to a new level, <i>Success as a Real Estate Agent For Dummies,</i> Australian and New Zealand Edition, has you covered. Packed with time-tested, proven techniques and strategies, this guide shows you how to thrive in any market, in any location, at any time!</p> <ul> <li>Your key to success — get a firm grasp of what it takes to be a top real estate sales agent, how to select the right company and agency to work for, and what you need to be a marketplace expert</li> <li>Build your business network — develop strong, loyal relationships to generate leads and referrals for listing and sales success</li> <li>Win sales — create the ‘wow’ factor at listing presentations, effectively market yourself and your properties, negotiate contracts, and close deals</li> <li>Maintain a thriving business — ensure your competitive market position, keep clients for life, and maximise your time for great results</li> <li>Stand out from the crowd — know your goals, develop a personal website, and much more</li> </ul> <p><b>Open the book and find:</b></p> <ul> <li>How to become a successful real estate sales agent</li> <li>Ways to stay targeted, competitive and resilient</li> <li>Advice on implementing a referral strategy that works</li> <li>How to prepare for an open house and boost numbers</li> <li>Tips on conducting a quality listing presentation</li> <li>Strategies for using social media to market yourself</li> <li>Useful websites and resources</li> </ul>

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