Succeeding at Business in Southeast Asia

Succeeding at Business in Southeast Asia

Common Mistakes Companies Make
1. Aufl.

von: Eric Moraczewski

21,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 15.06.2020
ISBN/EAN: 9781119737063
Sprache: englisch
Anzahl Seiten: 176

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<p><i>Succeeding at Business in Southeast Asia</i> walks readers through the steps necessary to build and execute a market entry strategy into Southeast Asia, similar to what Eric Moraczewski did with his clients at FDI Strategies. Step by step, readers will learn about the top five pitfalls as well as common areas of concern and mistakes that can be avoided. These can be internal or external issues, country-specific or endemic to the region, but they all are issues Moraczewski solved regularly with clients and other businesses around the globe. Where possible, examples based on his own career experience are used to help reveal the bigger picture and affirm that everyone can, and often times will, make mistakes. Written with humanity and conversational clarity, Moraczewski’s book delves into critical topics such as relationship-building, power structures, and the role culture plays in economic value and ethical standards. He inspires would-be investors by tapping into universal human behaviors and shows how they can be leveraged to make the right business connections abroad.</p> <p> Additional topics include:</p> <ul> <li>Joint ventures</li> <li>Franchising strategy</li> <li>Small businesses breaking into Asia</li> <li>Lessons to bring back from foreign markets</li> </ul>
<p>Introduction 1</p> <p>Chapter 1 The Importance of Relationships: How to Build and Maintain Them 10</p> <p>Chapter 2 The Role Culture Plays in Determining Economic Value 21</p> <p>Chapter 3 The Role Culture Plays in Determining Values and Ethical Standards and Practices 32</p> <p>Chapter 4 Gauging Market Potential: How to Spot Trends and Avoid Costly Errors43</p> <p>Chapter 5 Understanding the Power Structure: Who’s <i>Really </i>in Charge?  56</p> <p>Chapter 6 Building Your Strategy: How to Determine Where You Want to  Go 69</p> <p>Chapter 7 Designing Your Plan: What to Consider and How to Evaluate Them 80</p> <p>Chapter 8 Executing Your Strategy and Plan: The Implementation Phase 91</p> <p>Chapter 9 What to Consider When Making the Go/No Go Decision 103</p> <p>Chapter 10 Joint Ventures and Franchising: The Pros and Cons 114</p> <p>Chapter 11 An Asian Strategy for Small Businesses 124</p> <p>Chapter 12 Utilizing Resources: Where to Find the Information and Connections You’ll Need 134</p> <p>Chapter 13 What You Should Take Home 147</p>
<p><b>Eric Moraczewski (St. Louis, IL)</b> is chief executive officer of Analyroi. Analyroi specializes in startup and turnaround work for public private partnerships, nonprofits and for profit businesses alike--focusing on strategic planning, financial strategy/analytics, fundraising strategy/planning and building partnerships to help build and turnaround organizations. Prior to joining Analyroi, Moraczewski is the Executive Director of Gateway Arch Park Foundation and the previous CEO of FDI Strategies, LLC. Over the course of the last 10 years Moraczewski has been involved in business on four continents, 20+ countries, and more cities than he can count. He has presented at conferences and seminars, primarily on Asia, and specifically on China, regarding private equity, how Chinese capital is affecting business in the United States, business opportunities in Asia, and human resource practices in Asia.</p>

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