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<b>Learn the science and master the art of telling a great story</b> <p><i>Stories for Work</i> walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what <i>never</i> works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. <p>Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. <ul> <li>Learn why storytelling grabs attention and helps your message get through</li> <li>Master the four types of stories used in business settings</li> <li>Infuse your stories with the personal to highlight your vision and values</li> <li>Craft a selection of stories to pull out at pivotal business moments</li> </ul> <p>The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. <i>Stories for Work</i> helps you put this dynamic to work for you in any business scenario.