Startup, Scaleup, Screwup42 Tools to Accelerate Lean & Agile Business Growth
Real-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.
Prologue 1 Persistence of VisionInspire team members, customers, and investors with a Product Vision: a mental image of your desired future. 2 Stories of Your Life and OthersDiscover the Business Lifecycle of startups and scaleups and reflect on exploration, execution, and Product/Market Fit. 3 Picking Up the PiecesMake a Business Quilt by remixing the Lean Canvas and Business Model Canvas and adding a dimension of time. 4 The Persona ProtocolBetter understand your target customers and their Jobs To Be Done by creating Lean Personas. 5 Fortune’s WheelFigure out your Unique Value Proposition by investigating the customer’s Pains and Gains and making a Value Proposition Wheel. 6 The Crowded ShadowsLearn about the benefits of Equity Crowdfunding and choose between the use of a crowdfunding platform or doing it all yourself. 7 The Lunatic CafeMeet every day with your team for a Daily Cafe and Work Out Loud by sending each other Daily Updates. 8 Streams of SilverVisualize your work with Kanban Boards and optimize the workflow with Work In Progress Limits. 9 The Invention of Everything ElseDiscover the Innovation Vortex which emerged by combining the Design Thinking approach with the Lean Startup method. 10 The Terminal ExperimentValidate hypotheses with Lean Experiments so that you can Pivot, Patch, or Persevere on your way to Product/Market Fit. 11 Fables and ReflectionsGet together with your team for an Agile Retrospective to do some reflection and work on your Improvement Backlog. 12 Kings of the NorthNavigate your business in the right direction using a North Star Metric, with the help of Support Metrics and Check Metrics. 13 The Entropy TangoKeep a Product Backlog with Minimum Viable Features and Experiment Stories updated through ongoing Backlog Maintenance. 14 A Pleasure to BurnKeep an eye on your progress with Burn Up Charts, Burn Down Charts, or Cumulative Flow Diagrams. 15 The New RecruitGet your hiring process in order with a Recruitment Funnel, sourcing by the founders, and some Skills Tests and Work Samples. 16 The Enigma ScoreStart workforce planning and talent management in your business with Hiring Scorecards that help you avoid culture misfits. 17 Standard Hero BehaviorLearn a good approach to Job Interviews using a combination of Behavioral Questions and Behavioral Tests. 18 The Darkest RoadManage the expectations of stakeholders with a Product Roadmap, created with experiments, outcomes, and a Rolling-Wave Planning. 19 Ghost Writer in the SkySet yourself up for content marketing and email marketing with a Content Calendar and a Content Backlog. 20 Million Dollar GambleAim for Agile Funding of your business with small batches, small budgets, and keeping multiple options open. 21 Spheres of InfluenceGet insights into the creation of a Pitch Deck and learn about the essential and the optional slides. 22 Heart JourneyDescribe the optimal customer journey and user experience with a Journey Map and discover the Moments of Truth. 23 A Pirate’s TaleFind your way on the path to success, from awareness to revenue, measured with the Pirate Metrics. 24 Test of the TwinsLearn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests and Cohort Analysis. 25 Culture ClashIdentify Core Values, create a Culture Code, and use stories and rewards to prepare your business for scaling. Epilogue Acknowledgments About the Author Index
JURGEN APPELO is an author, speaker, and trainer with 400 trainees globally who license his workshops on making management fun, to help creative organizations survive and thrive in the 21st century. Jurgen is CEO of the startup Agility Scales, and co-owner of the scaleup Happy Melly. He is the author of Managing for Happiness: Games, Tools, and Practices to Motivate Any Team from Wiley.
The lifecycle of any business model starts up, scales up, and at some point, screws up. This dynamic collection of examples, principles, and practices addresses head-on the challenges that entrepreneurs and intrapreneurs face. With interviews from an international group of successful startups and scaleups, this book contains invaluable advice for creating, sustaining, and letting go of a business. The author and interviewees explore a wide range of topics that are vital for anyone dreaming of starting a new product or service and for entrepreneurs and intrapreneurs in the scale-up through scale-down phase. The book reveals how business leaders craft their product vision. A winning vision describes the essence of an innovative product and clearly shows what it aims to achieve for its users and customers. Once your vision is in place, the book helps choose from various funding options, define the qualities to look for in your first hires, how to get your product to market, and much more. The book's tools and tips are designed to accelerate lean and agile business growth. They cover a diverse and important set of topics, such as: working with a remote team, optimizing workflows, and discovering how to use a North Star Metric and a Journey Map. Ultimately, the author prepares the reader for the date when it all comes crashing down…because one day it will.
Praise for STARTUP SCALEUP SCREWUP "A raw and authentic founder's playbook for making the often messy process of starting-up, a lot less messy. Highly recommended." —ASH MAURYA, Author and creator of Lean Canvas "Startup, Scaleup, Screwup is the definitive toolbox for every leader who is determined to build an organization that keeps getting bigger and better. Jurgen Appelo draws on his extensive experience, wisdom, and sense of fun as he teaches us how to use the Shiftup Business Quilt, Lean Personas, Value Proposition Wheel, Pirate Metrics, and a host of other powerful and useful tools." —ROBERT I. SUTTON, Stanford Professor and author of bestsellers including The No Asshole Rule and (with Huggy Rao) Scaling Up Excellence "This is both a personal story and an exciting collection of new and familiar tools. Founders should not skip this." —NATHAN CHAN, Publisher of Foundr Magazine A COLLECTION OF REAL-WORLD TOOLS TO HELP BUILD YOUR VENTURE, GROW YOUR BUSINESS, AND AVOID COSTLY MISTAKES "The only thing I'm an expert at is learning tons of things that might help me solve my problems, and then sharing my insights publicly along the way. Fortunately, people seem to appreciate that. . . I learned so much this past year from all the research that I performed and all the interviews that I did. I'm convinced that my business is better off now because of the many things I picked up that we could implement right away. I might even suggest that all startup founders write their own books. I would read them for sure." —From the Prologue
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