Details

Starting and Running a Business All-in-One For Dummies


Starting and Running a Business All-in-One For Dummies


3rd UK Edition

von: Colin Barrow

23,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 19.10.2016
ISBN/EAN: 9781119361046
Sprache: englisch
Anzahl Seiten: 704

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Beschreibungen

<p>Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.</p> <p>Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.</p> <ul> <li>Discusses ways to identify new business opportunities and how to put together a business plan</li> <li>Get the scoop on securing the financing you need to get started</li> <li>Includes tips on finding, managing, and retaining excellent staff</li> <li>Offers information on marketing and selling your products or services</li> </ul>
<p>Introduction 1</p> <p><b>Book 1: Laying the Groundwork 5</b></p> <p>Chapter 1: Preparing for Business 7</p> <p>Chapter 2: Structuring Your Business 19</p> <p>Chapter 3: Can You Do the Business? 43</p> <p>Chapter 4: Preparing the Business Plan 55</p> <p>Chapter 5: Establishing Your Starting Position 73</p> <p>Chapter 6: Researching Your Customers and Competitors 85</p> <p><b>Book 2: Sorting Out Your Finances 119</b></p> <p>Chapter 1: Finding the Money 121</p> <p>Chapter 2: Seeking (Nearly!) Free Money 143</p> <p>Chapter 3: Keeping Track of Finances 161</p> <p>Chapter 4: Budgeting for Beginners 181</p> <p><b>Book 3: Finding and Managing Staff 193</b></p> <p>Chapter 1: Staying on the Right Side of the Law 195</p> <p>Chapter 2: Finding Person Friday – Advertising and Interviewing 207</p> <p>Chapter 3: Employing People Successfully 229</p> <p>Chapter 4: Disciplining and Dismissing Staff 245</p> <p>Chapter 5: Inspiring Employees to Better Performance 259</p> <p>Chapter 6: Coaching and Development 277</p> <p>Chapter 7: Being an Expert at Performance Appraisal and Management 291</p> <p><b>Book 4: Keeping on Top of the Books 307</b></p> <p>Chapter 1: Recording the Financial Facts 309</p> <p>Chapter 2: Managing Your Tax Position 325</p> <p>Chapter 3: How Investors Read a Financial Report 337</p> <p><b>Book 5: Marketing and Advertising Your Wares 355</b></p> <p>Chapter 1: Taking a Closer Look at Customers 357</p> <p>Chapter 2: Considering Your Business Mission, Vision and Objectives 371</p> <p>Chapter 3: Marketing and Selling Your Wares 377</p> <p>Chapter 4: Creating and Placing Ads 409</p> <p>Chapter 5: Public Relations and Publicity 439</p> <p>Chapter 6: Doing Business Online 457</p> <p>Chapter 7: Social Media Engagement 483</p> <p><b>Book 6: Growing and Improving Your Business 511</b></p> <p>Chapter 1: Thinking Strategically 513</p> <p>Chapter 2: Managing More than One Product 533</p> <p>Chapter 3: Improving Performance 563</p> <p>Chapter 4: Franchising for Growth 575</p> <p>Chapter 5: Funding Expansion 583</p> <p>Chapter 6: Becoming a Great Manager 607</p> <p>Index 625</p>
<p><b>Colin Barrow</b> is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business and was head of the Enterprise Group at Cranfield School of Management for ten years. He was also a non-executive director of a high-tech venture capital fund and has served on government task forces.
<p><b>Build your business from the ground up</b> <p>Starting and running a business is a rewarding endeavour – after all, it's the culmination of your blood, sweat and tears. You'll have fun along the way, but you'll also put in a lot of hard work – and this one-stop guide is here to make it easier. Get ready to make better business decisions and turn your simple idea into your very own empire. <p><b>9 Books Inside…</b> <ul> <li>Understanding Business Accounting For Dummies</li> <li>Starting a Business For Dummies</li> <li>Small Business Marketing For Dummies</li> <li>Social Media Marketing For Dummies</li> <li>Business Plans For Dummies</li> <li>Small Business Employment Law For Dummies</li> <li>Starting and Running an Online Business For Dummies</li> <li>Social Media Engagement For Dummies</li> <li>Business Funding for Dummies</li> </ul>

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