Details

Starting an iPhone Application Business For Dummies


Starting an iPhone Application Business For Dummies


1. Aufl.

von: Aaron Nicholson, Joel Elad, Damien Stolarz

20,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 29.09.2009
ISBN/EAN: 9780470584064
Sprache: englisch
Anzahl Seiten: 432

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p>How to create a profitable, sustainable business developing and marketing iPhone apps</p> <p>iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, <i>Starting an iPhone Application Business For Dummies</i> will show you how to produce and market them effectively.</p> <p><i>Starting an iPhone Application Business For Dummies</i> provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.</p> <ul> <li>Identifies what goes into a successful iPhone application business</li> <li>Helps you find the market niche your applications can fill, market and promote your business, and build your brand</li> <li>Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store</li> <li>Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models</li> <li>Demonstrates effective ways to provide service and support to customers</li> <li>Written by a team that combines knowledge of iPhone app development with sound business experience</li> </ul> <p>Starting an iPhone Application Business For Dummies can help you turn your ideas into income.</p>
<b>Introduction.</b> <p><b>Part I: Surveying the Marketplace.</b></p> <p>Chapter 1: The Wide, Wide World of iPhone App Development.</p> <p>Chapter 2: Understanding the iPhone Platform.</p> <p>Chapter 3: Pricing and Revenue Models.</p> <p><b>Part II: Pinpointing the Business Offering.</b></p> <p>Chapter 4: Coming Up with a Winning Idea.</p> <p>Chapter 5: Leveraging Brands, Skills, and Content.</p> <p>Chapter 6: Collaborating Internally and Externally.</p> <p>Chapter 7: Sizing Up the Competition.</p> <p><b>Part III: Lay the Groundwork.</b></p> <p>Chapter 8: Registering with Apple.</p> <p>Chapter 9: Understanding the Development Tools.</p> <p>Chapter 10: Staffi ng Your Team.</p> <p><b>Part IV: Assemble Your iPhone Application.</b></p> <p>Chapter 11: Building Your Application Specifi cations.</p> <p>Chapter 12: Assembling Your Development Team.</p> <p>Chapter 13: Greenlighting the Budget.</p> <p>Chapter 14: Managing the Development Process.</p> <p><b>Part V: Market to the Masses.</b></p> <p>Chapter 15: Capturing Free Publicity.</p> <p>Chapter 16: Building the Buzz.</p> <p>Chapter 17: Promoting Your App with Paid Advertising.</p> <p>Chapter 18: Planning Your Next Project.</p> <p><b>Part VI: The Part of Tens.</b></p> <p>Chapter 19: Ten Traits of Highly Successful Applications.</p> <p>Chapter 20: Ten Influential Review Sites.</p> <p>Appendix.</p> <p><b>Index.</b></p>
<p>Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.</p> <p>Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com.</p> <p>Damien Stolarz has written books on technology topics from video blogging to car hacks.</p>
<p>Making Everything Easier!</p> <p>Starting an iPhone® Application Business for Dummies</p> <p>Learn to:</p> <ul> <li> <p>Find your niche, develop a great idea, and build your brand</p> </li> <li> <p>Develop a business model and revenue strategies for success</p> </li> <li> <p>Build your development team from the ground up</p> </li> <li> <p>Use marketing and pricing surveys, reviews, and blog marketing</p> </li> </ul> <p>Aaron Nicholson</p> <p>Joel Elad</p> <p>Damien Stolarz</p> <p>Make money from your Phone app ideas with this easy-to-follow advice!</p> <p>Got some great ideas for iPhone apps? Here's how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!</p> <ul> <li> <p>What's out there — test the business climate, learn about the development platform, and see how others have succeeded</p> </li> <li> <p>The incredible iPhone — thoroughly understand its unique capabilities</p> </li> <li> <p>Who's your customer? — get a clear picture of the niche your apps can fill and learn to reach your customers</p> </li> <li> <p>Make it sticky — find out what makes an app so appealing that users stick with it</p> </li> <li> <p>Development dos and don'ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal</p> </li> <li> <p>Pricing peculiarities — examine revenue models, learn how to price your apps, and see how "free" can actually pay off</p> </li> <li> <p>Get buzzy — build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements</p> </li> <li> <p>Brand it — get tips on creating and reinforcing your brand image</p> </li> </ul> <p>Open the book and find:</p> <ul> <li> <p>How to get users to promote your app</p> </li> <li> <p>What kinds of apps generate the most interest</p> </li> <li> <p>How to protect your idea</p> </li> <li> <p>Why you might want to give your app away</p> </li> <li> <p>Tips on choosing your team</p> </li> <li> <p>How to register as an Apple developer</p> </li> <li> <p>Advice on estimating development costs</p> </li> <li> <p>When to pay for advertising</p> </li> </ul>

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