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<p><b>Over a million copies sold worldwide<br /><br />The indispensable guide to understanding the world we make and the lives we lead.</b></p> <p>This thoroughly revised and updated ninth edition remains unrivalled in its vibrant, engaging and authoritative introduction to sociology. The authors provide a commanding overview of the latest global developments and new ideas in this fascinating subject. Classic debates are also given careful coverage, with even the most complex ideas explained in a straightforward way.</p> <p>Written in a fluent, easy-to-follow style, the book manages to be intellectually rigorous but still very accessible. With a strong focus on interactive pedagogy, it aims to engage and excite readers, helping them to see the enduring value of thinking sociologically.</p> <p>The ninth edition includes:</p> <ul> <li>a solid foundation in the basics of sociology: its purpose, methodology and theories;</li> <li>up-to-the-minute overviews of key topics in social life, from gender, personal life and poverty, to globalization, the media and politics;</li> <li>stimulating examples of what sociology has to say about key issues in our contemporary world, such as climate change, growing inequality and rising polarization in societies across the world;</li> <li>a strong focus on global connections and the ways that digital technologies are radically transforming our lives;</li> <li>quality pedagogical features, such as ‘Classic Studies’ and ‘Global Society’ boxes, and ‘Thinking Critically’ reflection points, as well as end-of-chapter activities inviting readers to engage with popular culture and original research articles to gather sociological insights.</li> </ul> The ninth edition sets the standard for introductory sociology in a complex world. It is the ideal teaching text for first-year university and college courses, and will help to inspire a new generation of sociologists. <p> </p>