Details

Social Media Marketing All-in-One For Dummies

5. Aufl.

von: Michelle Krasniak, Jan Zimmerman, Deborah Ng
26,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	05.03.2021
ISBN/EAN:	9781119696940
Sprache:	englisch
Anzahl Seiten:	784

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Beschreibungen

Titelbeschreibung

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. <ul> <li>Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more</li> <li>Blend your social side with your traditional marketing presence</li> <li>Become more engaging and metric your success</li> <li>Get to know your fans with user data</li> </ul> Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

Inhaltsverzeichnis

Introduction 1 Book 1: The Social Media Mix 5 Chapter 1: Making the Business Case for Social Media 7 Chapter 2: Tallying the Bottom Line 27 Chapter 3: Plotting Your Social Media Marketing Strategy 47 Chapter 4: Managing Your Cybersocial Campaign 69 Book 2: Cybersocial Tools 89 Chapter 1: Discovering Helpful Tech Tools 91 Chapter 2: Leveraging SEO for Improved Visibility 115 Chapter 3: Optimizing Social Media for Internal and External Searches 147 Chapter 4: Using Social Bookmarks, News, and Share Buttons 171 Book 3: Content Marketing 193 Chapter 1: Growing Your Brand with Content 195 Chapter 2: Exploring Content-Marketing Platforms 205 Chapter 3: Developing a Content-Marketing Strategy 233 Chapter 4: Getting Your Content to the Masses 245 Book 4: Twitter 255 Chapter 1: Using Twitter as a Marketing Tool 257 Chapter 2: Using Twitter as a Networking Tool. 271 Chapter 3: Finding the Right Twitter Tools 287 Chapter 4: Social Listening with Twitter 299 Chapter 5: Hosting Twitter Chat 305 Book 5: Facebook 319 Chapter 1: Using Facebook as a Marketing Tool 321 Chapter 2: Creating and Sharing Content on Facebook 343 Chapter 3: Advertising and Selling on Facebook 361 Chapter 4: Streaming Live Video on Facebook 373 Book 6: LinkedIn 383 Chapter 1: Promoting Yourself with LinkedIn 385 Chapter 2: Promoting Your Business with LinkedIn. 403 Chapter 3: Using LinkedIn as a Content Platform 421 Book 7: Getting Visual 431 Chapter 1: Pinning Down Pinterest 433 Chapter 2: Snapchatting It Up! 465 Chapter 3: Getting Started with Instagram 485 Chapter 4: TikTok(ing) Around the Clock 507 Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 519 Book 8: Other Social Media Marketing Sites 533 Chapter 1: Weighing the Business Benefits of Minor Social Sites 535 Chapter 2: Maximizing Stratified Social Communities 547 Chapter 3: Profiting from Mid-Size Social Media Channels 575 Chapter 4: Integrating Social Media 583 Chapter 5: Advertising on Social Media 601 Book 9: Measuring Results and Building on Success 629 Chapter 1: Delving into Data 631 Chapter 2: Analyzing Content-Sharing Metrics 645 Chapter 3: Analyzing Twitter Metrics 659 Chapter 4: Analyzing Facebook Metrics 669 Chapter 5: Measuring Other Social Media Networks 677 Chapter 6: Comparing Metrics from Different Marketing Techniques 687 Chapter 7: Making Decisions by the Numbers 707 Index 721

Autorenportrait

Michelle Krasniak helps clients all over the world develop and execute successful content and social media marketing strategies. With over 20 years of experience as a content creator, she brings to the table a unique combination of creativity and business acumen. Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger and social media enthusiast who grew her writing blog into the number one online community for freelance writers before selling in 2010.

Back cover copy

Meet your customers where they live—on social media!It’s all about social media—still! This update to the bestselling guide covers recent changes to Facebook, Twitter, TikTok, and LinkedIn. You’ll also find new tips for engaging your community, measuring your efforts, blending your social media with your other marketing efforts, and analyzing your data for marketing insights. If you’re wondering where your customers are, they’re online! Use Social Media Marketing All-in-One For Dummies to connect with them!9 Books Inside. . .<li><bl>The Social Media Mix</bl></li><li><bl>Cybersocial Tools</bl></li><li><bl>Content Marketing</bl></li><li><bl>Twitter</bl></li><li><bl>Facebook</bl></li><li><bl>LinkedIn</bl></li><li><bl>Instagram and Pinterest</bl></li><li><bl>Other Social Media Marketing Sites</bl></li><li><bl>Measuring Results and Building on Success</bl></li>