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<p>List of Tables and Figures ix</p> <p>Acknowledgments xiii</p> <p>Introduction: Getting the Most from This Resource 1</p> <p><b>CHAPTER 1 The Basics 11</b></p> <p>What Is Social Media? 11</p> <p>Why Social Media in Training? 13</p> <p>Which One? 15</p> <p>Choosing What to Use When 16</p> <p>Getting Started 18</p> <p>Summary 22</p> <p><b>CHAPTER 2 Twitter 23</b></p> <p>In a Nutshell 23</p> <p>In a Larger Container 23</p> <p>How to View Twitter 23</p> <p>Advantages/Disadvantages of Twitter in Training 23</p> <p>Why Twitter Instead of Something Else? 25</p> <p>Why Twitter in Addition to Something Else? 25</p> <p>Getting Started 26</p> <p>Before the Training Event 33</p> <p>Pre-Work 35</p> <p>In Class 36</p> <p>Intersession Work 37</p> <p>Formative Evaluation 44</p> <p>Summative Evaluation 44</p> <p>Post-Class: Extending the Life of the Training 45</p> <p>Twitter Tools 47</p> <p>Inside the Enterprise 50</p> <p>Case: Microblogging at Qualcomm 50</p> <p>Summary 52</p> <p><b>CHAPTER 3 Facebook and Other Communities 53</b></p> <p>In a Nutshell 53</p> <p>In a Larger Container 53</p> <p>How to View Facebook 54</p> <p>Advantages/Disadvantages of Facebook in Training 55</p> <p>Why Facebook Instead of Something Else? 56</p> <p>Why Facebook in Addition to Something Else? 56</p> <p>Getting Started 57</p> <p>Once Your Personal Page, Group, or Fan Page</p> <p>Is Set Up 63</p> <p>Prior to Course Start 69</p> <p>Intersession Work 71</p> <p>Building a Learning Community with Facebook 74</p> <p>Case: Facebook as a Community for InSync</p> <p>Training, LLC, Course Graduates 75</p> <p>And Now, a Few Words about LinkedIn 77</p> <p>Summary 82</p> <p><b>CHAPTER 4 Blogs 83</b></p> <p>In a Nutshell 83</p> <p>In a Larger Container 83</p> <p>How to View Blogs 83</p> <p>Advantages/Disadvantages of Blogs in Training 84</p> <p>Why Blogs Instead of Something Else? 87</p> <p>Why Blogs in Addition to Something Else? 87</p> <p>Getting Started 88</p> <p>To Provide a Course Site or Host an Online Course 90</p> <p>Case: Public Library Uses a Blog to Host a Course 91</p> <p>To Support a Traditional Course 91</p> <p>Pre-Work 92</p> <p>Intersession Work 94</p> <p>Formative and Summative Evaluation 103</p> <p>Final Projects 105</p> <p>Post-Course 105</p> <p>Building a Learning Community 105</p> <p>Summary 108</p> <p><b>CHAPTER 5 Wikis 109</b></p> <p>In a Nutshell 109</p> <p>In a Larger Container 109</p> <p>How to View Wikis 109</p> <p>Advantages/Disadvantages of Wikis in Training 109</p> <p>Why Wikis Instead of Something Else? 110</p> <p>Why Wikis in Addition to Something Else? 110</p> <p>Getting Started 111</p> <p>Hosting an Online Course 111</p> <p>Case: Jive Software Uses Wiki to Host a Course 112</p> <p>In Addition to an Online Course 116</p> <p>To Support a Traditional Course 117</p> <p>Pre-Work 118</p> <p>Intersession Work 118</p> <p>Post-Course 124</p> <p>Formative and Summative Evaluation 125</p> <p>Building a Learning Community 125</p> <p>Summary 126</p> <p><b>CHAPTER 6 Other Tools 127</b></p> <p>Google Wave 127</p> <p>Google Docs 128</p> <p>YouTube 130</p> <p>Case: Interactivity via YouTube 131</p> <p>TeacherTube 135</p> <p>Social Bookmarking 137</p> <p>SlideShare 138</p> <p>Free Virtual Classroom Tools 139</p> <p>Skype 139</p> <p>VoiceThread 140</p> <p>Mashups: Game Changers 140</p> <p>UStream 141</p> <p>Summary 141</p> <p><b>CHAPTER 7 The Bigger Picture 143</b></p> <p>Well First, What Is “Learning”? 144</p> <p>What Is Social Learning? 145</p> <p>What Does Social Learning Look Like? 146</p> <p>Case: Online Community Managed by Employees</p> <p>of Government Agency 154</p> <p>And Now, 268 Words About Knowledge Management 155</p> <p>Social Learning: How to Do Things Versus How to</p> <p>Get Things Done 156</p> <p>What’s the Future? 158</p> <p>Getting Started with Social Learning 160</p> <p>Summary 162</p> <p><b>Afterword: Be the Change 163</b></p> <p>Selling the Change 163</p> <p>Being the Change 165</p> <p>Appendix 167</p> <p>References and Suggested Reading 171</p> <p>About the Author 175</p>

<p>Jane Bozarth, Ed.D., is an internationally known trainer, speaker, and author. She is the author of Pfeiffer's E-Learning Solutions on A Shoestring; Better Than Bullet Points: Creating Engaging E-Learning with PowerPoint; From Analysis to Evaluation, and, with Jim Kouzes & Barry Posner, The Challenge Continues. In addition to her work as Elearning Coordinator for the state of North Carolina, USA, Dr. Bozarth is the Social Media Strategist of InSync Training, LLC and she is also a moderator of a number of popular Twitter real-time #lrnchat sessions.</p>

A how-to resource for incorporating social media into training<br /> <br /> <p>Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training.</p> <p>PRAISE FOR SOCIAL MEDIA FOR TRAINERS</p> <p>"Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers."<br /> —Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance</p> <p>"... a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes."<br /> —Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning</p> <p>"Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use."<br /> —Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.com</p>

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