Details
Social Media For Small Business
Marketing Strategies for Business Owners1. Aufl.
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13,99 € |
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| Verlag: | Wiley |
| Format: | |
| Veröffentl.: | 23.03.2021 |
| ISBN/EAN: | 9780730390343 |
| Sprache: | englisch |
| Anzahl Seiten: | 240 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<p><b>Discover how social media can transform your business and help you attract more customers </b></p> <p><i>Social Media For Small Business</i> delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: </p> <ul> <li>Effective marketing strategies to get more out of your social media efforts. </li> <li>Systems to bring structure into your entire marketing approach. </li> <li>Tools to make your brand irresistible across your customer touchpoints. </li> <li>Case studies to highlight the application of the book’s principles to the real-world </li> <li>Practical strategies you can put in place immediately to see a rapid return on investment </li> </ul> <p>Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, <i>Social Media For Small Business</i> also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand. </p>
<p>About the author vii</p> <p>Dedication ix</p> <p>Preface xi</p> <p><b>Part I: The power of social media 1</b></p> <p>1 Why social media? 3</p> <p>2 What is social media? 7</p> <p>3 The MAVERICK principles 11</p> <p><b>Part II: Always start with strategy 15</b></p> <p>4 What is marketing? 17</p> <p>5 Building your marketing machine 23</p> <p>6 Creating your brand strategy 37</p> <p>7 Social media content strategy 57</p> <p>8 Your social media plan 67</p> <p><b>Part III: Social media channels 73</b></p> <p>9 Facebook 75</p> <p>10 Instagram 107</p> <p>11 LinkedIn 131</p> <p>12 Twitter 155</p> <p>13 Pinterest 173</p> <p>14 YouTube 191</p> <p>The beginning 213</p> <p>Index 215</p>
<p><b>Franziska Iseli</b> is an entrepreneur and the co-founder of Basic Bananas, The Business Hood, The Data People and Oceanlovers. She’s a renowned marketing and brand strategist, adventurer, author and speaker. She’s a board member at the global Entrepreneurs Organization and also sits on the UN subcommittee to support UN’s Sustainable Development Goals through entrepreneurship.</p>
<p><b>TAKE YOUR SOCIAL MEDIA GAME TO THE NEXT LEVEL</b></p> <p>Most people today are on social media, but very few know how to effectively market themselves or their businesses to get their message seen and heard. In Social Media for Small Business, accomplished entrepreneur, marketing and brand strategist, and author Franziska Iseli walks readers step-by-step through the process of efficiently and confidently building and maintaining an online presence using social media.</p> <p>Covering all the major social channels, this book provides you with strategies and tactics to get the most from each platform. From Facebook Advertising to Instagram Stories to LinkedIn Events, you’ll discover the practical and concrete techniques you can use to gain passionate followers and turn them into happy customers, no matter what industry you’re in.</p> <p>Full of helpful strategies, practical tips and real-world case studies, this book is a must-have for business owners who are seeking to expand their reach online and make an impact to their bottom line.</p>
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