Details

Social Media Communication

Trends and Theories
1. Aufl.

von: Bu Zhong
30,99 €
Verlag:	Wiley-Blackwell
Format:	PDF
Veröffentl.:	11.08.2021
ISBN/EAN:	9781119041603
Sprache:	englisch
Anzahl Seiten:	208

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Beschreibungen

Titelbeschreibung

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: <ul> <li>Helps readers make the best use of social media tools in communication and business practices</li> <li>Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies</li> <li>Identifies a variety of trends involving social media usage, including the app economy and patient care</li> <li>Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change</li> <li>Presents 14 imperative social media topics, each with the power to change the ways you see and use social media</li> </ul> Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Inhaltsverzeichnis

Preface x Part I Theoretical Foundation of Social Media Use 1 1 Why Study Social Media? 3 Overview 3 The Power of Social Media 4 Social Media in a Time of Distrust 4 The “Us vs. Them” Mentality 5 Digitization and Digitalization 5 Adoption Models of Media Technologies 7 Theory Highlight: Construal Level Theory 9 Summary 10 Looking Ahead 10 Discussion 10 References 11 2 Media Technology and Human Civilization 12 Overview 12 Definition of Social Media 13 Definition of Technology 15 Four Eras of Human Civilization 16 Theory Highlight: Technology Determinism 21 Summary 23 Looking Ahead 23 Discussion 24 References 24 3 Social Media and Computer-Mediated Communication 26 Overview 26 Social Change 27 Computer-Mediated Communication 27 Verbal and Nonverbal Cues 29 Interpersonal Communication 30 Uncertainty Reduction Theory 31 Social Information Processing Theory 32 ICT and Communication 32 Popularity of Social Media 33 Group Communication 34 Information Seeking 35 Theory Highlight: Uses and Gratifications Theory 36 Summary 37 Looking Ahead 38 Discussion 38 References 38 4 Social Media, Judgment, and Decision Making 42 Overview 42 Media Technology and Brain Activity 43 Judgment and Decision-Making Research 44 Selective Exposure 45 JDM and Social Endorsement 47 The Power of Social Context 49 Social Media for Patient Support 50 Theory Highlight: Cognitive Dissonance Theory 51 Summary 52 Looking Ahead 52 Discussion 52 References 52 5 Social Media and Behavior 55 Overview 55 Social Media and News Consumption 56 Social Media and Health Behavior 58 The Culture of Sharing 60 Knowledge Collaboration 61 Theory Highlight: Social Cognitive Theory 62 Summary 62 Looking Ahead 63 Discussion 63 References 63 6 Social Media and Privacy Concern 66 Overview 66 Internet Privacy Concern 67 Scholarly Perspectives Toward IPC 67 Four Epochs 68 Social Media Surveillance 69 Generation Gap in IPC 70 Privacy Concern at the Workplace 71 Privacy Risks and Coping Strategies 72 Theory Highlight: Need for Cognition 73 Summary 74 Looking Ahead 75 Discussion 75 References 75 7 Social Media and Culture 78 Overview 78 Cultural Diversity 78 Five Dimensions of Cultural Differences 80 Cultural Evolution 82 Cultural Influence on Social Media Usage 83 Cultural Differences in Social Media Activities 84 Theory Highlight: Cultivation Theory 85 Summary 86 Looking Ahead 86 Discussion 87 References 87 8 Problematic Use of Social Media 90 Overview 90 Warm Feelings in Social Media Use 91 Mechanism of PUSM 92 Reward System and Self-Control 94 FOMO and Phubbing 95 Cyber Troops and Social Media Manipulation 96 Relief of PUSM 99 Theory Highlight: Third-Person Effect 101 Summary 102 Looking Ahead 102 Discussion 102 References 102 Part II Social Media for Social Change 107 9 Business Use of Social Media 109 Overview 109 Business Adoption of ICT 110 Business Use of Social Media and Benefits 111 Virtual Customer Environment 114 Work Performance 115 Social Capital 116 Information Benefits in Social Networks 117 Government Use of Social Media 118 Theory Highlight: Social Network Theory 119 Summary 121 Looking Ahead 121 Discussion 121 References 122 10 Social Media Reshape the News Industry 124 Overview 124 News Consumption Habit Change 126 The Power of News Media 127 News Decision Making 129 The Power of Facebook Algorithms 129 Fake News and Misinformation 132 Declining Trust in News Media 133 News Media and Social Media Giants 135 Theory Highlight: Agenda-Setting Theory 136 Summary 137 Looking Ahead 137 Discussion 137 References 137 11 Social Media and Healthcare 139 Overview 139 Health Information on Social Media 140 Patients’ Use of Social Media 141 Health Professionals’ Use of Social Media 142 Values of Social Media Support Groups 143 Health Information Support 144 Trust in Doctors 146 Theory Highlights: Health Belief Model and Crisis and Emergency Risk Communication Model 147 Summary 148 Looking Ahead 148 Discussion 149 References 149 12 The App Economy and Artificial Intelligence 152 Overview 152 1. The App Economy 152 Apps Promote Business 154 The App Intelligence 155 App Store Optimization 156 Trends of App Development 157 Trends of Mobile Commerce Apps 158 Discussion 158 References 159 Overview 160 2. Artificial Intelligence 160 AI Helps Social Media Penetration 160 AI-Powered Business Solutions 161 The Algorithm Experience 162 Social Media and AI 163 AI Empowers Marketers 164 Theory Highlight: Knowledge Gap Hypothesis 164 Summary 165 Looking Ahead 166 Discussion 166 References 166 13 Social Media and Social Movement 168 Overview 168 Social Media Speed Up Social Movements 169 New Path to Social Power 170 Mobilization and Coalition Building 171 Networked Publics 173 Social Media and Democracy 173 Theory Highlight: Diffusion of Innovation Theory 176 Summary 178 Looking Ahead 178 Discussion 178 References 178 14 The Future of Social Media 181 Overview 181 Young and Old Fish 181 Two Premises 182 The Model of Two-Stage Development 183 Digital Skills at the Workplace 185 Ethical Social Media Sites 186 Fake News on Social Media 187 Social Connectivity 188 Summary 189 Discussion 189 References 190 Index 191

Autorenportrait

BU ZHONG is Professor of Journalism and Communications, Donald P. Bellisario College of Communications, Pennsylvania State University, USA. His research centers on information processing mediated by digital media technology, particularly how judgment, decisions, and behavior may be altered by social media information. Before joining academia, Professor Zhong worked as a journalist for over a decade in Beijing, Washington D.C., and Atlanta.

Back cover copy

In Social Media Communication: Trends and Theories, distinguished scholar and journalist Bu Zhong uses a multidisciplinary approach to examine why and how social media is transforming communication in an increasingly networked society. Presenting 13 imperative social media topics—each with the power to change the way students see and use social media—this comprehensive textbook integrates original research findings from the author and recent work in communication studies, neuroscience, information science, and psychology. Detailed yet accessible chapters provide in-depth knowledge about the mechanism underlying social media while helping students understand how to make the best use of modern social media tools. Divided into two parts, the text first introduces the theoretical frameworks used by researchers to study the ways people think and behave, followed by discussion of social media’s impact on information processing, social networking, cognition, communication, the media industry, and business marketing. Part two addresses current trends, topics, and debates involving social media usage, and presents research-based strategies for effectively using social media in the news industry, healthcare, social movements, and many other communication and business practices. Social Media Communication: Trends and Theories is an ideal textbook for undergraduate and graduate courses in communication, business, journalism, and information science and technology. It is also a valuable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.