Social Media at WorkHow Networking Tools Propel Organizational Performance
The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
1 Social Media at Work. 2 The Changing Landscape and What It Means to You. 3 What Is Social Media, and How Does It Work? 4 Where Social Media Has an Impact. 5 Examples from Trailblazers. 6 Putting Social Media to Work. 7 Looking to the Future. Notes. Acknowledgments. About the Authors. Index.
Arthur L. Jue, D.M., MBA/TM, CCD, is the director of Global Intelligence and Operations for Organization and Talent Development at Oracle. He has extensive senior leadership experience in Fortune 100 companies, teaches at the graduate level, speaks frequently, and publishes widely. He also serves on numerous boards of directors for non-profit, educational, and financial services organizations. Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and Talent Development for Oracle, North America. She has worked with Fortune 100 organizations in Europe, Latin America, and Asia. She is a certified leadership, team, and personal coach, and is an adjunct faculty member at the University of San Francisco, teaching graduate-level courses in organization development. Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads the Leadership Development Center of Excellence within Oracle's Global Organization and Talent Development group. She is certified as a leadership coach and as a Human Performance Technologist. She is a member of the Organization Development Network and serves on the International Leadership Association's Business Executive Committee.
Today's networking technologies—wikis, blogs, and sites such as Facebook and Twitter—are rapidly transforming how we build professional relationships and work collaboratively. While social media is poised to significantly affect organizational performance, few managers know how to harness these technologies to create strategic advantage. In Social Media at Work, three organizational development experts from Oracle offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations. Drawing from their practical experiences and from case studies of such innovative companies as Intel, Cisco, Nokia, and others, the authors provide recommendations for implementing social media to: Attract and retain the best employees Boost innovation and knowledge creation Develop talent Gain operational efficiencies Engage employees for greater productivity Sustain competitiveness In addition, the authors offer suggestions for how to overcome or avoid costly mistakes when implementing social media at work. Social Media at Work is an invaluable resource for managers who want to capitalize on the energy and talent of their employees, improving their chances of thriving for years to come.
"Extend your personal leadership influence and energize your workers with the powerful tools you'll find in this book." —Marshall Goldsmith, bestselling author of Succession: Are You Ready? and What Got You Here Won't Get You There social media at work How Networking Tools propel Organizational Performance Arthur L. Jue Jackie Alcalde Marr Mary Ellen Kassotakis Praise for Social Media at Work "If your organization is still stuck in traditional modes of thinking, this book can help you gain new perspectives and spark new ideas for propelling your organization forward." —Tony Hsieh, CEO, Zappos.com "Herein lie the secrets of competition in the New Economy. Pay attention—this is an opportunity to move to the front of the pack." —David P. Norton, author, The Balanced Scorecard, and founder and director, Palladium Group, Inc. "Every business leader needs this insightful and detailed look at the future of social media in business. There is nothing else like this anywhere." —Brooks Fisher, vice president, Learning and Development, Intuit Inc. "Social media is one of the most-widely discussed yet poorly understood concepts among business executives today. Social Media at Work serves as a fantastic primer, bringing to life through vivid stories from leading organizations the myriad ways in which social media adds tangible value." —R.J. Heckman, CEO, PDI Ninth House "Arthur Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis transform a murky mystery into practical tools we can all use. All readers will come away with ideas for using social media to improve their organization." —Jack Zenger, CEO, Zenger Folkman, and coauthor, The Inspiring Leader
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