Details

<p>Introduction 1</p> <p>Chapter 1 The Schadenfreude Component of Your Portfolio 5</p> <p>Chapter 2 How Shorting Works 15</p> <p>Chapter 3 The Case for Puts 23</p> <p>Chapter 4 Prospecting for Gold in Fading Stocks 33</p> <p>Chapter 5 Technical Indicators—You Gotta Love This Chart 49</p> <p>Chapter 6 Creating a Position 63</p> <p>Chapter 7 Going Short the Traditional Way or Borrower Beware 81</p> <p>Chapter 8 Shorting a Market Segment 91</p> <p>Chapter 9 Creating the Great Segment Trade 107</p> <p>Chapter 10 Shorting the Indices—Only the Big Ones. Please. 117</p> <p>Chapter 11 Managing a Position or Everyone Has a Plan Until They Get Punched in the Face 131</p> <p>Chapter 12 Shorting Commodities and Real Estate 151</p> <p>Chapter 13 Shorting a Country 169</p> <p>Chapter 14 Shorting in a Bull Market 179</p> <p>Chapter 15 Advanced Trading Techniques 185</p> <p>Chapter 16 Case Studies—Ruby Tuesday, the Bear, and the Home Builders 195</p> <p>Glossary 205</p> <p>About the Author 213</p> <p>Index 215</p>

<p><b>MICHAEL SHULMAN</b> is the Editor of <i>ChangeWave Shorts</i>, a weekly newsletter from InvestorPlace Media that educates and informs readers on short selling stocks, providing specific recommendations on opening, managing, and closing short positions. In 2007 and 2008 his recommendations produced average returns greater than 50 percent. At ChangeWave, he was the founding manager of their research services for institutional investors, hedge fund investing, and ChangeWave Insight and also created and wrote<i>ChangeWave Biotech Investor</i>. Mr. Shulman was the founder and CEO of AtYourBusiness.com; an executive board member of NextGen Capital, a venture fund based in Fairfax, Virginia; and spent many years in the technology industry in Silicon Valley. His work has been published in a variety of trade, general business, and online venues, including SeekingAlpha.com, the <i>Los Angeles Times</i>, the Motley Fool, and <i>Worth</i> online. He has been a guest on Fox Business, CNBC, and the Options Trading Network and is a regular speaker at various money shows and traders expos around the country.</b>

<p><b>Come over to the short side.</b> <p>Ever since Dutch trader Isaac Le Maire invented short selling in 1609 (and evoked the first ban on it), short selling has been seen as the dark side of stock trading—slightly suspect and too intricate for individual investors. Today, short selling is an integral part of all markets and new tools can make it as simple as buying stocks. <p>As Michael Shulman explains in this book, a short seller is a profit-seeking contrarian who sees opportunities others do not as a stock or market segment moves down. In <i>Sell Short</i>, Shulman turns the mystery of short selling inside out, revealing how using the same fundamental approach underlying the purchase of a stock can lead to tremendous opportunities on the short side. <p>Shulman does not believe traditional short selling is a good trading approach for individuals and this simple, but comprehensive overview of short selling focuses on buying puts or, in some situations, exchange-traded funds (ETFs). Throughout these pages, Shulman reveals the day-to-day details needed to generate short side profits. He describes how short selling works and how individual investors can best identify compelling opportunities before Wall Street finds them. Shulman also helps you to determine what part of your portfolio will fund short selling, what percentage of your capital should go to the short side, and how big each position should be. <p>Filled with in-depth insights and straightforward advice, <i>Sell Short</i> walks you through the mechanics of opening, managing, and closing a position, including rolling or pressing a position to increase profits. (Shulman does cover traditional shorting, though, in case you'd like to take that route.) <p>Step by step, this book prepares you to: <ul> <li><b>Prospect for gold in fading stocks</b></li> <li><b>See opportunities that Wall Street misses</b></li> <li><b>Create, manage, and exit a position</b></li> <li><b>Short stocks, markets, and indices as well as specific sub-segments of the market, real estate (through REITs), commodities, and even countries</b></li> <li><b>Create the "rocket-fueled trade"—the higher-risk purchase of calls on double inverse ETFs</b></li> <li><b>Explore a dvanced trading techniques such as selling calls, hedging, bear call spreads, selling puts on short ETFs, and more</b></li> </ul>

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