Details

Search Engine Optimization All-in-One For Dummies

4. Aufl.

von: Bruce Clay, Kristopher B. Jones
26,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	17.01.2022
ISBN/EAN:	9781119837510
Sprache:	englisch
Anzahl Seiten:	768

In den Warenkorb

Als Gutschein

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Titelbeschreibung

Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: <ul> <li>Optimize your webpage with responsive design that makes it irresistible to Google</li> <li>Create a keyword strategy that keeps interested and engaged visitors flowing to your website</li> <li>Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page</li> </ul> Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

Inhaltsverzeichnis

Introduction 1 Book 1: How Search Engines Work 5 Chapter 1: Putting Search Engines in Context 7 Chapter 2: Meeting the Search Engines 23 Chapter 3: Recognizing and Reading Search Results 37 Chapter 4: Getting Your Site to Appear in the Right Results 53 Chapter 5: Knowing What Drives Search Results 77 Chapter 6: Spam Issues: When Search Engines Get Fooled 87 Book 2: Keyword Strategy 101 Chapter 1: Employing Keyword Research Techniques and Tools 103 Chapter 2: Selecting Keywords 113 Chapter 3: Exploiting Pay Per Click Lessons Learned 127 Chapter 4: Assigning Keywords to Pages 135 Chapter 5: Adding and Maintaining Keywords 145 Book 3: Competitive Positioning 155 Chapter 1: Identifying Your Competitors 157 Chapter 2: Competitive Research Techniques and Tools 167 Chapter 3: Applying Collected Data 187 Book 4: SEO Web Design 201 Chapter 1: The Basics of SEO Web Design 203 Chapter 2: Building an SEO-Friendly Site 223 Chapter 3: Page Experience Update 249 Chapter 4: Making Your Page Search Engine Compatible 261 Chapter 5: Perfecting Navigation and Linking Techniques 289 Book 5: Creating Content 303 Chapter 1: Selecting a Style for Your Audience 305 Chapter 2: Establishing Content Depth and Page Length 321 Chapter 3: Adding Keyword-Specific Content 347 Chapter 4: Adapting Your Content for Local Search 363 Chapter 5: Dealing with Duplicate Content 373 Chapter 6: Crediting Your Content 391 Chapter 7: Using SEO to Build Your Brand 403 Book 6: Linking 421 Chapter 1: Employing Linking Strategies 423 Chapter 2: Structuring Internal Links 441 Chapter 3: Obtaining Links 457 Chapter 4: Vetting Inbound Links 479 Chapter 5: Connecting with Social Networks 497 Book 7: Optimizing the Foundations 511 Chapter 1: Server Issues: Why Your Server Matters 513 Chapter 2: Domain Names: What Your URL Says about You 537 Chapter 3: Using Redirects for SEO 555 Chapter 4: Implementing 301 Redirects 563 Chapter 5: Watching Your Backend: Content Management System Troubles 577 Chapter 6: Solving SEO Roadblocks 595 Book 8: Analyzing Results 605 Chapter 1: Employing Site Analytics 607 Chapter 2: Tracking Behavior with Web Analytics 627 Chapter 3: Mastering SEO Tools and Reports 641 Book 9: International SEO 655 Chapter 1: Discovering International Search Engines 657 Chapter 2: Tailoring Your Marketing Message for Asia 671 Chapter 3: Staking a Claim in Europe 683 Chapter 4: Getting Started in Latin America 693 Appendix: The Value of Training 699 Index 715

Autorenportrait

Bruce Clay is considered by many to be the father of search engine optimization, or SEO. He has over 25 years’ experience coaching companies to improve their online presence and search results and increase their audience. Kristopher B. Jones is the founder and former CEO of digital marketing agency and affiliate network Pepperjam, which he sold to eBay in 2009. He most recently founded three-time SEO agency of the year finalist LSEO.com and DIY Software company DoItYourselfSEO.com.

Back cover copy

Grab the #1 spot on Google® for your site! Customers want to find you—and they’re not looking in the phone book! In today’s fast-paced world, it’s more important than ever to stand out from the competition. With help from this handy, comprehensive guide, you’ll learn what people are searching for (“nail salon” or “nail parlor”?), and how to tweak your site and update your socials to optimize your searchability. Don’t get buried in the information avalanche. Come out on top with Search Engine Optimization All-in-One For Dummies. 9 Books Inside… <ul><li>How Search Engines Work</li> <li>Keyword Strategy</li> <li>Competitive Positioning</li> <li>SEO Web Design</li> <li>Creating Content</li> <li>Linking</li> <li>Optimizing the Foundations</li> <li>Analyzing Results</li> <li>International SEO</li></ul>