Details

Sales EQ


Sales EQ

How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
1. Aufl.

von: Jeb Blount, Anthony Iannarino

20,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 02.03.2017
ISBN/EAN: 9781119325956
Sprache: englisch
Anzahl Seiten: 320

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>The New Psychology of Selling</b></p> <p>The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever.</p> <p>Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes.  It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota.  </p> <p>Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a <i>new psychology of selling</i>—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the <i>experience of buying </i>from them is far more important than products, prices, features, and solutions.</p> <p>In <i>Sales EQ</i>, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn:</p> <ul> <li>How to answer the <i>5 Most Important Questions</i> <i>in Sales</i> to make it virtually impossible for prospects to say no</li> <li>How to master <i>7 People Principles</i> that will give you the power to influence anyone to do almost anything</li> <li>How to shape and align the <i>3 Processes of Sales</i> to lock out competitors and shorten the sales cycle</li> <li>How to <i>Flip the Buyer Script</i> to gain complete control of the sales conversation</li> <li>How to <i>Disrupt Expectations</i> to pull buyers towards you, direct their attention, and keep them engaged</li> <li>How to leverage <i>Non-Complementary Behavior</i> to eliminate resistance, conflict, and objections</li> <li>How to employ the <i>Bridge Technique </i>to gain the micro-commitments and next steps you need to keep your deals from stalling</li> <li>How to tame <i>Irrational Buyers, </i>shake them out of their comfort zone<i>,</i> and shape the decision making process</li> <li>How to measure and increase you own Sales EQ using the <i>15 Sales Specific Emotional Intelligence Markers</i></li> <li>And so much more!  </li> </ul> <p><i>Sales EQ</i> begins where <i>The Challenger Sale, Strategic Selling,</i> and <i>Spin Selling</i> leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level.  Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace.</p> <p><i>Sales EQ</i> arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).</p>
<p><br /> Foreword<i> Anthony Iannarino </i>xiii</p> <p><b>Chapter 1 The Mysterious Brown Bag 1<br /> </b>The Lesson of a Lifetime 2<br /> A Front-Row Seat into the Mind of a UHP 4</p> <p><b>Chapter 2 A Perfect Sales Storm 7<br /> </b>Meet the Ultra-High-Performance Sales Professional 9</p> <p><b>Chapter 3 The Irrational Buyer 11<br /> </b>Nail-Biting Suspense 12<br /> The Answer 12<br /> The Reason 13<br /> To Buy Is Human 14<br /> The Secret Ingredient 17<br /> Approach Buyers the Way They Buy 18</p> <p><b>Chapter 4 Pattern Painting, Cognitive Biases, and Heuristics 20<br /> </b>Pattern Monster 21<br /> Pattern Painting 22<br /> Mental Shortcuts 23<br /> People Act on Emotion and Justify with Logic 24<br /> <b>Chapter 5 The Four Levels of Sales Intelligence 28<br /> </b>Innate Intelligence 29<br /> Acquired Intelligence 30<br /> A Thirst for Knowledge 31<br /> Technological Intelligence 32<br /> Emotional Intelligence 33<br /> IQ + AQ + TQ + EQ—A Powerful Combination 33</p> <p><b>Chapter 6 Shaping Win Probability 35<br /> </b>Poetry 36<br /> Win Probability Is the First Rule of Ultra-High Sales Performance 36<br /> Fanatical Prospecting 38<br /> The Law of Replacement 39<br /> Disciplined Qualifying 40<br /> Mapping Stakeholders 40<br /> Aligning the Three Processes of Sales 41<br /> Sales EQ and Human Influence Frameworks 42</p> <p><b>Chapter 7 Dual Process 44<br /> </b>Sales EQ Balances the Scales 45<br /> Four Pillars of Sales-Specific Emotional Intelligence 46</p> <p><b>Chapter 8 Empathy 48<br /> </b>The Foundation of Sales EQ 50<br /> Empathy Scale 50<br /> Intentional Empathy 52<br /> Regulating Empathy 54</p> <p><b>Chapter 9 Self-Awareness 56<br /> </b>Self-Awareness Is the Mother of High Sales EQ 57<br /> Psychometric Assessments 58<br /> Get a Coach or Mentor 59<br /> Ask for Feedback 60<br /> Write Down Your Goals and Plans 60<br /> 360-Degree Review 60<br /> Self-Reflection 62</p> <p><b>Chapter 10 Sales Drive 64<br /> </b>Developing Drive 66<br /> Physical Fitness 68<br /> Develop Mental Toughness 70</p> <p><b>Chapter 11 Self-Control 72<br /> </b>Managing Disruptive Emotions 73<br /> Genesis of Disruptive Emotions 74<br /> Fight or Flight 77<br /> Cognitive Biases 80<br /> Developing Self-Control 84<br /> Rise Above Emotion and Choose Your Behaviors 93</p> <p><b>Chapter 12 Shaping Win Probability Begins with Qualification 95<br /> </b>Chasing Ugly Deals 96<br /> Define the Strike Zone 97<br /> Qualifying Methodologies and Shortcuts 97<br /> Nine-Frame Qualification Matrix 101<br /> Measure Every Prospect against Your Ideal Qualified Prospect Profile 104<br /> Murder Boarding 107</p> <p><b>Chapter 13 Engagement and Micro-Commitments 109<br /> </b>Testing Engagement 110<br /> Tune In to Emotions 111<br /> Micro-Commitments 113<br /> Leveraging the Value Bias and Consistency Principle 114<br /> Getting Caught Up in Emotion 115</p> <p><b>Chapter 14 Stalled Deals and Next Steps 118<br /> </b>The Bane of Sales Organizations 119<br /> The Cardinal Rule of Sales Conversations 120<br /> Getting Past the Next-Step Brush-Off 122<br /> Ledge 123<br /> Disrupt 124<br /> Ask 126</p> <p><b>Chapter 15 Sales Process 128<br /> </b>Disruptive Emotions Disrupt the Sales Process 129<br /> Winging It 130<br /> Complexity Is the Enemy of Execution 133<br /> No Sales Process 133<br /> Aligning the Three Processes of Sales 137</p> <p><b>Chapter 16 Buying Process 139<br /> </b>Mapping the Buying Process 140<br /> The Danger of Getting Out of Sync 140<br /> Average Salespeople Dance 143<br /> Shaping the Buying Process 143<br /> Get There First 145<br /> Leverage 147<br /> Average Salespeople Become Buying Process Puppets 148</p> <p><b>Chapter 17 The Five Stakeholders You Meet in a Deal 150<br /> </b>The Higher the Risk, the More Stakeholders Involved 151<br /> Know Your Audience 152<br /> Hearts Before Minds 154<br /> Basic 155<br /> The One Question Ultra-High Performers Never Ask 157<br /> BASIC Mapping 159</p> <p><b>Chapter 18 Decision Process 160<br /> </b>Influencing the Decision Process 162<br /> Aligning the Three Processes of Sales 163<br /> The Five Questions That Matter Most in Sales 163<br /> Aligning Decision Making with Social Proof 164</p> <p><b>Chapter 19 Do I Like You? 166<br /> </b>No Second Chances with First Impressions 167<br /> Likability: The Gateway to Emotional Connections 168<br /> Connect 168<br /> Pitch Slapping 170<br /> Ten Keys to Being More Likable 172<br /> Connecting Is the Gateway to Lowering Emotional Walls and Discovery 173</p> <p><b>Chapter 20 Flexing to Complement the Four Primary Stakeholder Personas 175<br /> </b>Four Predominant Stakeholder Personas 176<br /> Director (DISC Equivalent: Dominant) 177<br /> Analyzer (DISC Equivalent: Conscientious) 178<br /> Socializer/Energizer (DISC Equivalent: Influential) 179<br /> Consensus Builder (DISC Equivalent: Steady) 180<br /> Style Personas Shift 181</p> <p><b>Chapter 21 Sales Call Agenda Framework 183<br /> </b>Greeting 184<br /> Call Objective 187<br /> Check Your Stakeholder’s Agenda 188<br /> Frame the Conversation 192<br /> Emotional Contagion: People Respond in Kind 194</p> <p><b>Chapter 22 Do You Listen to Me? 197<br /> </b>Why People Don’t Listen 198<br /> Four Principles of Effective Sales Conversations 199<br /> The Fine Art of Listening 201<br /> Active Listening 202<br /> Listen Deeply 203<br /> Activating the Self-Disclosure Loop 204</p> <p><b>Chapter 23 Discovery: Sales Is a Language of Questions 207<br /> </b>The Tour 209<br /> Alpha and Omega 211<br /> Joe the Interrogator 212<br /> Ask Easy Questions First 214<br /> The Power of Open-Ended Questions 216<br /> Avoid the Pump and Pounce 217<br /> Fluid Dual Process Discovery 218<br /> Developing Go-To Questions 221</p> <p><b>Chapter 24 Do You Make Me Feel Important? 225<br /> </b>The Most Insatiable Human Need 226<br /> How to Make People Feel Important 227<br /> The Law of Reciprocity 229<br /> Obligation and Win Probability 231</p> <p><b>Chapter 25 Do You Get Me and My Problems? 232<br /> </b>You Can’t Differentiate When Everything Looks the Same 234<br /> The Age of Transparency 235<br /> Do You Get Me? 236<br /> People Buy for Their Reasons, Not Yours 237<br /> The Power of Language 238<br /> Message Matters 240<br /> The “So What?” Smell Test 241<br /> The Fine Art of Bridging 242<br /> The Three-Step Bridging Framework 244</p> <p><b>Chapter 26 Asking: The Most Important Sales Discipline 248<br /> </b>Closing 249<br /> Afraid to Ask 250<br /> The Assumptive Ask 252<br /> Shut Up 254</p> <p><b>Chapter 27 Turning Around Objections 258<br /> </b>How Salespeople Create Objections 259<br /> Status Quo Bias and Why Buyers Object 260<br /> You Cannot Argue Stakeholders Out of an Objection 263<br /> Five-Step Objection Turnaround Framework 263</p> <p><b>Chapter 28 Do I Trust and Believe You? 270<br /> </b>Emotional Baggage 271<br /> You Are Always on Stage 272<br /> One Brick at a Time 273</p> <p><b>Chapter 29 Amache 275<br /> </b>Notes 281<br /> Training and Workshops 288<br /> About the Author 290<br /> Acknowledgments 292<br /> Index 294</p>
<p><b>JEB BLOUNT </b>is CEO of Sales Gravy, Inc. He advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer experience, strategic account management, sales, and developing high-performing sales teams. He is the author of eight books, including <i>Fanatical Prospecting, People Love You, People Follow You,</i> and <i>People Buy You.</i></p>
<p>Praise for<b> SALES EQ</b></p> <p>“<i>Sales EQ</i> will stun the reader. It presents a pragmatic, easily implementable set of facts, and reverses old world thoughts and sales process with chapters like ‘To BUY is Human.’ <i>Sales EQ</i> will help you understand the new standard of sales. I loved this book. Buy it. Bank it!” <p><b>—Jeffrey Gitomer,</b> author of <i>The Little Red Book of Selling</i> <p>“The best sales techniques, tools, and training will take you absolutely nowhere…unless you also have the Sales EQ to engage buyers first. Jeb Blount gets straight to the heart of selling and explains how sellers can get in sync with their buyers at the human-to-human level that matters most of all.” <p><b>—Deb Calvert,</b> author of <i>DISCOVER Questions<sup>™</sup> Get You Connected</i> <p>“In <i>Sales EQ</i>, Jeb Blount takes you on an unprecedented journey into what it really takes to master the complex sale. Be prepared to change the way you think about sales.” <p><b>—Mark Hunter,</b> author of <i>High-Profit Prospecting</i> <p>Truth! Jeb Blount makes the brilliant and disruptive case that Sales EQ trumps all else and then shows us how to reach ultra-high sales performance in this powerful, game-changing guide.” <p><b>—Mike Weinberg,</b>author of <i>New Sales. Simplified</i>. and <i>Sales Management. Simplified</i> <p>“In <i>Sales EQ</i>, Jeb Blount cracks the code on what it really takes to become an ultra-high performer in the sales profession. A must-read for any salesperson.” <p><b>—Mark Roberge,</b> Senior Lecturer, Harvard Business School; former CRO, HubSpot; and author of<i> The Sales Acceleration Formula</i>

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